19
November2008
Only Converting 28 out of 350 Million
Debbi BresslerThere is an interesting article at City News regarding what scientists discovered about how spammers make a profit.
It seems that everyone complains about spam - from business opportunities to the latest prescription drug – that clogs our email in-boxes. So, if everyone is deleting these messages, why are we still getting spam?
Researchers at the University of California, Berkeley and UC, San Diego, decided to find out.
It turns out that only one response was needed for every 12.5 MILLION (!) spam emails sent, in order for spammers to make a profit.
With those odds, you might think that spam is here to say. But you may be surprised!
Read the whole Spamalytics report here.
Debbi Bressler
Email Marketing Specialist
GetResponse
