Designing The Perfect Mobile Landing Page

Mobile_LP

Landing pages are – or at least they’re supposed to be – one of the most powerful conversion tools in the online marketer’s arsenal. Done well, and that’s exactly what they are. Done badly, and they’ll generate more bounces than the NBA. Their effect needs to be instant – you literally have mere seconds for the landing page to load, seize the user’s attention and induce them to act.  Read more

7 Steps to Writing a Killer Customer Survey

Survey

Surveys are a great way to learn more from your subscribers. Knowing your subscribers can in turn improve service, products and the targeting of your marketing emails. Through a survey a marketer can gauge customer satisfaction, fuel legitimate follow-up contact and identify opportunities for sales. Those are some compelling outcomes! A solid customer survey starts with a great invitation. Here are 7 ways you can improve the success rates of your customer survey invitations.  Read more

Email Success Profile: Vemma Nutrition Company

vemma

Sometimes you wonder how entrepreneurs accomplish so much. They start a company from scratch and build it into a profitable powerhouse. How do they do it? As GetResponse insiders, we’re often privileged to peek behind the curtain at the machinery of success. Today (with Vemma’s permission) you’re about to catch a glimpse too. Are there takeaways you can duplicate in your business? Let’s ask Vemma CEO BK Boreyko.   Read more

Movember Campaign: How to Grow a Successful Marketing ‘Stache

Marketing_stache

We’ve all heard of it, November + Mustache = Movember. We’ve also learned to laugh, appreciate, and take part in the great month of ‘stache cultivating. But as a marketer, have you learned a lesson or two how a simple cause campaign can help your business grow? This cause uses social media and word of mouth in a genius way! That’s why it is important for you to take a moment to focus on why the Movember Campaign is a brilliant example of online marketing. Read more

How To Set Up A Goal In Google Analytics: Why It’s the Most Important Thing You’ll Do This Month

GoogleAnalytics

Most marketers are optimists. We hear about how marketing tactics and strategies have worked for others, and we believe, or at least hope, they’ll work for us. The bad news is, though, they may not work. In fact, most of them don’t work. We’d be lucky (and rich) if even half of the marketing tactics we use were working as well we hope they do.  Read more

5 Things Your Sales Page Must Do To Convert Like Crazy 

conversion

It takes a long time to write a sales page. It takes an excruciatingly long time to write a sales page if you don’t know what you are doing, and hoping for a miracle when you hit publish. Let’s get something straight. You are not a copywriter – I get it. You are a small business owner (a coach, consultant, trainer, artist, designer, web developer, or someone who sells physical products). Read more