Your content marketing strategy may well be already in full swing: you’re producing regular, informative blog posts and sharing them throughout your social networks; your email list has been growing gradually and your monthly newsletter is being generally well distributed and talked about. But is there still something missing? Read more
It hurts to lose a sale. Sometimes it’s not even your fault, just bad luck. But what about sales you lose because you never made an offer? Ouch, that’s different — there’s no one to blame but the person in the mirror. Here are the most popular ways to use triggered emails to grab extra sales. Some techniques are quick and easy. Some take a little time and effort. Is it worth it? Here are the numbers. Read more
What is a perfect opt-in incentive?
It is something that gets your ideal customer or client to sit up and take notice, gladly give you their email address, name or any other information you require and become your email subscriber.
Yesterday I read an article that said “nowadays G+ is “THE” social media platform. It is the most influential in positioning and ranking of search engines. It’s the star factor of any SEO strategy.” And finally I said “OKAY. I get it. I’m fixing my Google plus page. Today.” Read more
In email marketing we are always talking about conversion, experience, making smart use of data and testing. But have you ever thought about how your emails reflect on the image a recipient has of your company? Let’s look at the branding effects of the email channel. Read more
Affiliate marketing has become one of the top online business opportunities. It is cost effective, and the income can be mind-blowing. Forrester Research predicts that affiliate marketing spending will top $4.1 billion in 2014. But online marketers sometimes overlook this model. Why? Because it takes effort to get the gist of it, and this creates an opportunity for you. Our infographic will help you become an affiliate marketing superhero. Read more
Online there are many writers and content developers that your business should be utilizing. There is perhaps an even larger and often untapped source of sharing and interaction and that’s in the world of blogging. Read more
Lead nurturing allows brands to drive interaction and get additional customer insight through the use of personalized campaigns. The goal is to build the relationship, gain trust and earn their business. Read more
Managing an email program is no small task, even if you’re a pro. Depending on whether you’re working for a large or small company (or yourself) you may have designers, writers, directors, customer service, and a dozen other things to manage. Or, if your shop is small, you may get to wear all those hats. Read more
Research shows that when a new visitor arrives on your landing page, they are most likely to stay on an average of 10 seconds. Really, just 10 seconds – that’s not a whole lot of time to convince people to respond to your call to action. You must get their attention – fast – and keep it till they reach the end of the page. Read more