Marketing trends change at the speed of light. Lead acquisition, increasing conversions, engaging your audience, research, and optimization… How to be effective in all these activities without hiring an army of specialists? Choose the right tools that will improve your marketing performance! Read more
Being a Customer Service Manager is challenging to say the least. You experience the full force of rage when your company fails to meet customer expectations, whether it’s your fault or not. At the same time, your boss expects you to keep smiling and project a friendly and helpful persona in order to put the best face forward for their brand. Read more
Captions (also called „subtitles”) are a great element of every video marketing strategy, but also one that is often treated as a fifth wheel. But you know what? That’s as true as saying that YouTube is only for cats and pranks.
Two-thirds of Internet users open emails on a smartphone or tablet. Are you still optimizing your emails for desktop users? You shouldn’t be; instead, use these tips to go mobile-first.
SEO. Nobody ever said it was going to be easy – but perhaps when we entered this game we never fully appreciated how it would evolve to become so hard. Over the years, search engine optimisation has transformed from a rather menial task of keyword stuffing, into a finely-tuned art. With each new algorithm update to Google’s search that gets released, another short-cut is closed off for the content marketer. Indeed – content in 2016 is more kingly now than it has ever been.
Instagram is scaling back its fantastic reach and engagement and introducing an algorithm. However, this doesn’t mean you’ve missed out on the wealth of opportunities offered by the social media site. The changes also bring benefits for promoting your business on the platform. Read more
Sometimes companies are hesitant to pay too much attention to their competitors. They say they’d rather focus on making their business better instead of wasting time monitoring and reacting to their competition. Read more
Your email subscribers are one of the most valuable assets your business has. It pays to be good to them. We say that a lot, but what are some concrete ways to reward your subscribers for their time and attention? Here are a few ideas on how to do exactly that. Read more
Have you attended any webinars lately? If so, how was the overall experience? Did you like attending a live presentation? How many people were on live? Was it any good or did you feel like it was a complete waste of your time? Read more