Email Success Profile: Wilson Lau’s Success Manifesto

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Are you living a life that’s filled with possibilities? It’s a question Wilson Lau takes seriously. In fact, he founded his business, Success Manifesto, to address it. And although he’s based in Singapore, Wilson has attracted a worldwide audience and developed a profitable business with a diverse customer base. How did he do it? Let’s take a closer look at his business model. Read more

30 Things To Do On Facebook To Skyrocket Your Business In The New Year

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Did you use Facebook for business this year? Are you planning to start this new year? Perhaps you have a business page but it hasn’t gotten any traction so far. Maybe you are scared by how things change constantly and you are not sure if you are able to keep up with all the changes. Today is your lucky day, I will walk you through what you need to do in order to have a successful Facebook business page in 2015. Read more

Pinterest Power Tips to Turn Your Content Pro

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It’s only taken 4 years, but Pinterest now tops 70 million users, knocking Twitter off the top spot to become the fastest growing social network on the web. The gloriously aesthetic site design certainly drives sales – a study by RichRelevance found that Pinterest shoppers spend an average of $169, compared to Facebook at $95 and Twitter $70 – making it arguably the most important social network platform on which you should be marketing your products.   Read more

How to Engage Your Email Subscribers

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Do you know why the best academic students take notes during lectures? Research indicates that with more intensive and varied interaction our brain works better. When writing alongside listening and looking at the lecture, it is picked up and remembered more so than when just listening. Now that is interesting. How can a brand apply this principle of intense interaction to their email marketing and increase customer engagement? Read more

Is Your Landing Page Ready For The Holidays?

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With over 3.5 billion email accounts in the world and the holidays literally around the corner, the possibilities of email marketing are endless. This is precisely why we have made sure that your landing pages, newsletters, heck, even webforms get a new look! Join us in the holiday spirit by making sure that your email marketing is on point! Read more

9 Ways to Build Your Email List with Videos

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It’s hard to overstate the influence of online video. More than a third of Internet traffic is video right now. By 2018, it will be 69%. That’s just scratching the surface. The statistics on video use, growth and effectiveness are amazing. 52% of marketers name video as their most effective marketing channel. YouTube is the second biggest search engine. What’s even more amazing is most of us are still largely ignoring video. Read more

14 Actionable Content Marketing Tips for Small Businesses

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I am sure you are already using some form of content marketing in your business. Whether it is the updates you make on your Facebook page, articles you write for a leading publication in your industry, or writing blog posts for your business blog. You can call it what you want but when you are pushing out content to meet your business goals, you are engaging in content marketing. So it pays to learn to do it right. Read more

How To Craft Excellent Content In Three Steps

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Content is king. It’s the king of SEO, and it’s the king of every great website, blog, infographic, Twitter account, and Facebook page out there. Excellent content drives traffic to your site. It’s as simple as that. No image, blog post, video, or anything else that has ever gone viral has contained content that is anything less than excellent – be it excellently funny, excellently informative, excellently shocking, excellently entertaining, or excellently silly, they have all had one thing in common: excellence. Read more

10 iPhone Hacks That Rock the Web

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It’s hard to remember what our life was like before cell phones. We use them for just about everything: navigating our way around town, communicating with others, working on the go, setting our alarms, and more. Many of us eat, sleep and even shower with our phones. We’re spending more and more time with these devices that are practically glued to our hands and eyeballs, so we might as well learn to make the most of them.  As marketers, we too rely on smart phones to convert customers and drive sales. But how do we make the most of these devices as users and marketers? Read more