Why PreHeader Text Is the Most Neglected Part of An Email

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How many blog posts about email subject lines have you read? 20, 50, 100? They’re a pretty standard topic on just about any email marketing blog. There’s good reason for this: Email subject lines have a huge influence over the success or failure of an email marketing campaign. An email subject line can, in fact, make or break an email’s success. Subject lines are worth talking about.  Read more

How to Start a Business Blog in 2015 – Part I

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Are you just tired of living a life where all you do is go through the motions? Nothing you ever do is exciting. Your life is fine but you wonder about your life purpose. You are curious about whether you can pursue a location independent lifestyle. You want to know if you can become a laptop entrepreneur. Don’t know what business to start? Learn why you should blog instead!  Read more

Best Practices in Recovering From a Social Media Mistake

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No matter what career you’re in, there will come a point when you make a mistake. It’s inevitable. You’re only human after all. It might just be a very minor flub that can be quite easily brushed under the proverbial carpet without causing any lasting damage. Or, on the other hand, it could be a major cock up that proves to be either a rather serious embarrassment for your company, or perhaps even end up costing somebody a lot of money. Either way, you should not fear. You can recover, as can any jeopardised reputation of your company.  Read more

Q&A with Jay Baer: Transcript from our Exclusive Webinar 

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Jay Baer is a marketing consultant,speaker and author of the New York Times bestseller “Youtility”. His recent GetResponse webinar was a big hit! At the end, the audience had great questions. Is organic reach on Facebook still alive? How do you create relevant content? Do companies need to be everywhere in social media? Grab a cup of coffee and enjoy reading his answers to these and many more questions. Read more

How To Take Excellent, Customized Photographs With Just a Smartphone

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Have you heard of “The Visual Web?” It refers to how the Internet is becoming an increasingly image-based medium, rather than a text-based medium. Aside from selfies, there are plenty of reasons why the web is becoming more and more visual. For starters, our brains are wired to prefer images. We process visual information 60,000 times faster than text. 90% of the information sent to our brains is visual. So it’s no surprise we also tend to share images online far more readily than text. Most of us prefer to look at an infographic rather than to read an article. Read more

How To Measure The Impact Of Your Social Media Campaigns

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Your social media campaign is in full swing, you’re scheduling your posts, active across Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram, linking regularly to your blog and replying to all of your fans. But, there’s one other thing you need to know – the impact of your efforts. Indeed, without being able to measure just how successful your various campaigns are (and which ones aren’t), you won’t ever be able to improve upon them.  Read more

20 Email Marketing Tips For Local Businesses

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Local businesses have so many things to stay on top of that marketing often becomes a second, even third, priority. Marketing activities get pared down to their barest essentials – to only a few tasks per week. Every one of those tasks has to deliver results. Small business owners don’t have time to fuss around with things that don’t work. Fortunately, if you’re reading this blog you’ve already found one of the most effective marketing tools: email marketing.

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