Is your audience in love with your content? Or do they read it only when there’s nothing more pressing to do. If your readers aren’t hooked on your content, you may be setting the bar too low. On today’s content-saturated Web, people ignore average content. They need more from you. They need your best. They need content that grabs them by the throat.
Pinterest marketing is a fairly new concept even by social media standards. Pinterest’s growing popularity as a major social network, however, means that this pin board sharing social simply cannot be ignored as a powerful marketing avenue. Indeed, the very introduction of this new Analytics tool goes to show just how much marketers are using the site, and user demand is dictating a more thorough overview of how potential customers are interacting with your pins. Read more
For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or a real brand damage), but mistakes can also have a direct influence on conversions. So as a marketer you want to reduce the number of possible (high impact) mistakes.
With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts in October and generate high ROI. Read more
Ever wondered if you should include a first name field in your opt-in forms or not? Some marketers use it, and some don’t, but there’s actually considerable dispute about whether the name field helps or hinders long-term list profitability. Read more
Know what’s usually the first goal of a new blogger? Getting 1,000 blog subscribers. It might be your goal, too. And it’s a good one. But do you know why? (Other than staying motivated?) Why 1,000? Is it because it’s a nice, well-rounded easy to remember number? Read more
As influencers, online marketers, and people who count all the engagement that comes in – we need to remember that we also need to know where we as people (or a business) stand. Most marketers and businesses focus on analytics, not really looking at what could jumpstart their campaigns, what content is worthy of re-sharing (and remember, recycling is good!), and which people are worthy a follow. So, where does one start? Klout. Read more
Facebook recently launched radius-based advertising. Now you can design campaigns that target users within a particular radius surrounding your geographic location. So far, this form of advertising is available only in the USA. But because of its potential, it may soon be widely available.
You blog for business – I get it. You spend hours creating high-quality content on your blog because you want to stand out from the crowd and catch the attention of your ideal reader. You understand people hardly buy information products or coaching on the first encounter and that you need to slowly make this newly acquired audience like and trust you. Your main focus is on content marketing, and for that you need them to hand over their contact details – their email address. Read more