Understanding Direct Answers And Voice Search Optimisation For 2016


SEO. Nobody ever said it was going to be easy – but perhaps when we entered this game we never fully appreciated how it would evolve to become so hard. Over the years, search engine optimisation has transformed from a rather menial task of keyword stuffing, into a finely-tuned art. With each new algorithm update to Google’s search that gets released, another short-cut is closed off for the content marketer. Indeed – content in 2016 is more kingly now than it has ever been.

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