Automated messages are a great way to build a lasting relationship with your customers. Over the next weeks, we’ll be presenting you with some use case scenarios to show you their full potential. Of course, what you do with them in the end is entirely up to you and your imagination. But for now, let’s meet Bob Green who is looking for some career guidance online. Read more
Are there great email tips and tricks that you’ve heard like a million times, but never really had the chance to see how they work in practice? Welcome to GetResponse new cycle, where real-life examples bring dry theory to life. In “Ideas from the inbox” we review and analyze the contents of our email inboxes to find out which email marketing campaign strategies work best to improve your email performance.
Best practices are a great place to start improving your email campaigns. But sometimes, it’s OK to break those “rules” and best practices. In fact, it’s probably even better. Take email segmentation for example. Let’s look at a few commonly accepted best practices and see why it might be a good idea, profit-wise, to change up the rules. Read more
Email marketing is one of the most important tools in your communications toolkit. So why is it always so challenging — and time consuming — to come up with content that’ll engage your subscribers and lead to results? It doesn’t have to be that way. Your customers, fans, followers, and subscribers can provide the content for you, saving you time and making your email messages even more effective. Read more
As we’ve often said, the best strategies for brand promotion are those that engage and entertain your audience. GetResponse recently proved it, winning the Crystal Award in an Internet Advertising Competition (IAC) sponsored by the Web Marketing Association (WMA). The award is for Best Email Online Campaign for our Email Template Design Contest promoting the groundbreaking Email Creator.
Did you know that almost 800 tests are run on each email to determine if they are spam? It’s almost a miracle that most, if not all, email misses the spam folder. Of course, they do say, “Don’t worry too much about specific rules within SpamAssassin. The rules catch spam. If your email isn’t spam, you shouldn’t be matching the rules. Even if you do hit an occasional rule, unless your email actually is spam, it shouldn’t score high enough to be a problem.” Read more