Are you working on an ebook right now? I mean, you are not one of those people who have been itching to write an ebook for ages – you are actually doing it. You have an ebook inside you and you want to bring it out so people can benefit. And so you are knee deep into the process. Read more
Poor pop-ups. Everybody calls them annoying, bad and spammy. But they don’t have to be. Pop-ups don’t have to be bad. They are actually a list-builder’s secret weapon. But when they’re used the wrong way, pop-ups can get pretty annoying. Yours don’t have to be. Read more
Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your pocket. Here’s how.
There’s no denying the power of social media when it comes to getting a brand’s message out there and most digital marketers these days make some use of it. But are you using social to its full potential? It’s never worth ignoring social, as it does offer a decent ROI, sometimes up to three times the amount spent, if the marketer is savvy. Read more
If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails. So to avoid spam folders, the solution is clear: don’t let your emails look or sound like spam. Our infographic is a quick checklist of email elements that need special attention.
Having a deep understanding of your brand’s touchpoints will bring exceptional long-term benefits. It is the way to build a strong, powerful brand at every turn and stay present in the minds of customers. Touchpoint’s are were revenue is generated, loyalty is stimulated, and customer data is collected. Still few brands use the full potential of their touchpoints to gather opt-ins and some of the touchpoint are even totally untapped. Read more
Every digital marketer has to determine their ideal email frequency in order to maximize profit and response to their email marketing program. The purpose of this post isn’t to give you a magic number of emails to send, but rather to show you how to intelligently increase your email frequency (and revenues). Starting with the tactic of resend and remind. Read more
Ask any website owner to pinpoint one webpage that is hardest to write and you will hear the same answer, over and over again. The about page. There is something about writing an about page that makes most people break out in hives. We find this as challenging as writing a personal ad and we all know what can joy that can be. Read more
Businesses and consumers alike spend a lot of time (and money, in some cases) on a variety of social media sites. This does, however, mean that large amounts of content is generated and shared each day. For a business to maximize its social media ROI it needs to consider and implement ways to make its content more shareable than others. Read more
Do you know how many subscribers actually read the content and click on the links in your messages? Constant CTR analysis will help you optimize your email marketing efforts and generate higher profit. Check out these 5 rules for engaging your subscribers and increasing the efficiency of your campaigns. Read more