Growing you email list is a survival technique. About one third of your list will become inactive each year. So you better start promoting it! The great thing is that building a larger, engaged list of subscribers is also a way to get better results from your email marketing and increase your email marketing ROI. Last time I gave five tips for growing your email list from your own website. But how do you make your subscription offer stand out? Read more
The GetResponse team is quite busy preparing for the coming ad:tech San Francisco. This year, apart from our booth in the expo hall, you can meet us at an ad:tech afterparty – the Roller Disco Party. Exclusively for ad:tech attendees.
Today we are pointing the spotlight in the direction of Dewane Mutunga, a New Yorker, brand strategist and founder/CEO of Connected Experiential Marketing LLC. In an interview with GetResponse Dewane tells us how he uses email marketing to help other businesses find effective ways they can build and manage their brands using… email marketing. Read more
Are you ready to increase your business’s mailing list? If so, you need to place your opt-in forms in the places that will be most noticed by visitors to your website. And you don’t want to place them just anywhere – you want to place them in the spots where visitors will be most likely to want to sign up. The following are five places you can incorporate an opt-in form for your mailing list and the benefits of each. Read more
Have you already heard the rumor that Google is about to shut down FeedBurner? They’ve also just announced they’re shutting down Google Reader on July 1, which some call yet another nail to Feedburner’s coffin. Recently here at the GetResponse office, my colleagues were wondering where to move their feed. I’ll give you the same tip I gave them about how to prepare for the loss of FeedBurner. Read more
One of the great things about email is that it is scalable. It takes almost the same time and effort to send an email to 100 as it does to send it to 100 000 interested subscribers. Growing your email list is a surefire way to increase your email marketing results. The bad news is, on average one third of your list will become inactive per year, but luckily your own website is a very powerful environment for gaining new subscribers. Read more
No one likes talking to a wall. And yet, that’s basically what happens when you send an email and don’t encourage people to talk back or continue the conversation elsewhere. You send the email and the conversation just ends there… in the inbox. That’s no good for anybody, because as so many businesses have learned, a more engaged customer is one who will buy more and refer you to other people. Read more