11 Essential Marketing Apps for Small Business Owners

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Many small business owners have conflicted feelings about marketing. They know they need to be doing it, but all the different types of marketing and approaches to marketing can make it overwhelming.  And then there’s the price. Small business owners are a frugal lot. They have to be. And marketing can be expensive. Marketing mistakes are even more expensive.  Read more

Crafting Differentiation: How To Separate Yourself From The Competition

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You may have thought when that light bulb popped up above your head a few months or few years ago that you had finally tapped into something that no one had ever thought of before. However, since you started to do a little research, you have no doubt found that there are already similar companies out there that offer the same sorts of things that you do. Shucks.  Read more