Increasing Frequency: How to Properly Do an Email Spree

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Every marketer should figure out the ideal number of email campaigns to send. You might go for a base frequency of monthly or weekly email updates, depending on the relationship your target audience has with your brand. With the exception of senders who already have very high frequency of multiple sends per week, an increase in the total number of emails per subscriber can have a direct positive effect on your bottom line results.  Read more

10 Ways to Reduce the Bounce Rate on Your Website

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Bounce rate seems like a straightforward metric, but the moment you scratch it’s surface, things get murky.  Even the definition is murky. The Google Analytics help center defines bounce rate as “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” That seems pretty straightforward, until you learn that your Google Analytics reports don’t precisely reflect that definition.  Read more

6 Tips On How to Improve Your Social Marketing Routine

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These days, social media is an unrivalled platform on which to direct internet users to your website and your business. The more followers you have across the major social sites  – Facebook, Twitter, G+, LinkedIn, Pinterest – the more traffic you will generate towards your website (provided you are creating regular updates and blogs to keep the content fresh and interesting for your potential customers). You need to be doing this daily. It is, of course, essentially free advertising – the only cost incurred is on your time, and if you follow the 6 tips below, it won’t take you very long at all. Read more

Email marketing for VIPs

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Email marketing is designed to develop a relationship, sell a product or service, and encourage the recipient to take action. There are different ways you can accomplish these goals. So let’s see which elements make up the Email VIP experience and not just in the traditional sense.  Read more

52 Ways to Increase ROI Using Email Marketing

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Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your pocket. Here’s how.

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4 Social Media Facts that Marketers Should Know

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There’s no denying the power of social media when it comes to getting a brand’s message out there and most digital marketers these days make some use of it. But are you using social to its full potential? It’s never worth ignoring social, as it does offer a decent ROI, sometimes up to three times the amount spent, if the marketer is savvy. Read more

How to Avoid Email Spam Folders #infographic

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If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails.  So to avoid spam folders, the solution is clear: don’t let your emails look or sound like spam. Our infographic is a quick checklist of email elements that need special attention.

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