As we will analyze in the following 5 points, an email marketing campaign for a startup isn’t comparable to what big companies like Nike, McDonald’s or Apple can implement. Trying to copy another company’s way of working unfortunately won’t result in the expected and desired results. We must design our own process from scratch. Read more
Break out the pumpkins and fill up the candy bowl – it’s Halloween! To celebrate all the spooky fun, we assembled this list of email horrors. Give your subscribers treats, not tricks by avoiding the ghouls below. Read more
We can’t believe time’s running so fast. It’s already been 15 years since we started our incredible journey around the world of email marketing. During this time, not only our company grew and changed – the world did as well. To celebrate our 15th birthday, we’re taking you for a sentimental journey to our first – and following – memorable moments… Read more
I am not going to lie to you. Here at GetResponse, we are not big fans of routine in marketing. Doing the same ordinary things every day is just not our thing. We bet you don’t want to bore your subscribers to death as well, do you? Read more
People are reading your email on their smartphone and tablet. Like it or not, there is no more hiding from the mobile revolution. Already around 50% of your emails are opened on a mobile device. Time to make a change and adapt your e-mails to fit the screen on the go. But if you are not so html savvy, how can you still look great – and get great results – on mobile?
Christmas season is a time of the year when companies scale up the volume of their newsletters to maximize sales. To help you get the highest conversions possible and make your email campaigns more effective than ever, we prepared a special whitepaper: Christmas Email Marketing Recipes 2013.
We are often asked at GetResponse what can be done to improve conversion rates (how many people respond to your calls to action) and what makes up the fiber of an engaging, dynamic message.
Exactly one year after publishing our first “Best Time to Send Email” infographic, we bring you an extended update with exciting additional email data and benchmarks. Our goal was to identify the best tactics for sending emails and provide guideposts to help you deploy the best strategies for your brand.