Wanna know what separates the winners from the losers in digital marketing? It’s testing. Testing, testing, and more testing. Having an ongoing testing program has been endorsed by everyone from Peep Laja to Albert Einstein. Seriously. Einstein said: Read more
Have you ever thought about what makes a piece of content go viral? I mean, think about it. Sometimes you spend hours creating content you know is going to do really well only to receive a lukewarm response which leaves you scratching your head. On a different occasion, you see something going viral on social media that is very similar and not even half as good (in your opinion).
The answer is pretty straightforward – if you want to deliver your message to your audience, you need to adapt it for the devices they use. Responsive Web Design adapts the layout to a device providing the best possible user experience. And in this blog post and whitepaper you will find all the RWD inspiration you need! Read more
Mentioning personalization and marketing automation in the same breath may at first seem like a paradox — the former describes marketing on a one-to-one basis, while the latter refers to software that helps marketers scale. Read more
Google+ has a reputation for struggling to keep up with the other major social media platforms. However, at the moment it seems to be firmly holding its place. Social Media Examiner’s just published 2015 Social Media Marketing Industry Report ranks Google+ just ahead of YouTube and Pinterest in terms of adoption. It crushes Instagram, and leaves platforms like SlideShare, Vine, and Snapchat in the dust. Read more
Are you a coach, consultant or a service provider? Are you sick and tired of trying to get people on the phone (or Skype) to get them to work with you? Are your discovery calls not resulting in paid clients? This blog post is sure to help. Read more
Social media marketing is a game of give and take. As a marketer, it might feel like you’re constantly giving – great blog content, witty tweets, alerts to breaking news, special offers, promotions. Indeed, you may even think from time to time that you are giving your very soul to your keen and hungry followers on social media.
Last week Facebook rolled out their latest feature for publishers — Instant Articles. It immediately started a discussion about the future of publishing and social media. Some warn publishers against using them and losing control over their content. Others say this is already happening, so Instant Articles shouldn’t be treated as a threat. I decided to take a look at both sides and see what this is all about. Read more
Do you really want to succeed as a blogger? Then post this quote from iconic copywriter and marketer David Ogilvy on your wall:
“When you have written your headline, you have spent 80 cents out of your dollar.”
Headlines make or break a post, an ebook or anything else they’re attached to. They’re especially critical on social media. Used properly, they can be magnets for search engine traffic.