Have you ever experienced that magical state when your work seems to become almost effortless? In such situations what you are doing counts even more than the prospective results, though the effects are usually as satisfying as the pleasure you take from it. If your answer is yes, you can make it your daily bread – you just have to know what simple principles to follow. Read more
Before I had a kid, I thought working in social media was one of the toughest jobs out there. And while I still think it’s by no means a piece of cake, some things I learned over the past two years made me reconsider it’s place in the order of things. Read more
As content marketing evolves, one thing gets clearer and clearer: Good content doesn’t just “float to the top”. It doesn’t automatically get people’s attention. You’ve got to promote it. Read more
I’m sure nothing much gets past you wily people, but just in case you haven’t noticed, GetResponse has now added webinars to its package for dedicated subscribers. I know! It’s incredible, isn’t it? Read more
Cookies became the Bogeyman of the 21st century for websites and their visitors. What is so threatening about these small pieces of data and should we really fear them? After reading this article you will be equipped with actionable knowledge about cookies that will allow you to sleep peacefully at night.
If you have a website for your business, it is important that the content of that website is search engine optimized (SEO). SEO friendly content is important because it affects your website’s placement on search engines. Read more
To start off year 2016 on the right foot we thought we’d share some of the best articles we’ve published over the last 365 days. If you want to keep up with the ever changing online marketing world this is all the reading you’ll ever need. Enjoy!
Do you like bloopers? You know – the outtakes of a movie or a TV show where you see the actors screw up? This week’s post is a bit like an email marketing blooper reel. These are some of the most common recurring mistakes I’ve come across in my inbox in the last year. There’s also a few examples of strategy mistakes and personal pet peeves mixed into the list.
We’re nearing the end of 2015, and boy, what a year it was! As we’re winding down and getting closer to that New Year’s bang, I’ve compiled a list of tops things to catch up before you leave work on the 31st.
Following up from my 2016 predictions post last week, as we get through to the other side of Christmas and begin to count down the last remaining days and hours of yet another year at the helm of business marketing, it’s time to take stock of our strategies. I want to take a similar approach to my last blog – that is to say that instead of taking this opportunity to look back, let’s keep focussed on the future, and maintain our energies looking forward on how we might continue to improve our strategies as we plough on ahead into 2016.