Why You Need to Get Personal in Email

I’ve got something I want to share with you. It’s one of the secret keys to deeper relationship with your subscribers. It’s not a very well-kept secret, but still… I don’t want just anyone to overhear it. So I’m going to take you away to a beautiful beach resort — just you and me, the sand and sea, and a lovely tropical breeze. Let’s get started. Read more

Email Creator 2.0 – Design Revolution Continues

Last year we launched the Email Creator — a great tool offering limitless creative possibilities and allowing marketers with no IT background to quickly create stunning, professional-looking email templates. And now we’ve gone to an even higher level, thanks to innovative technologies in web design and our developers’ creativity. Ladies and Gentlemen: Email Creator 2.0 is now available.

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Why Your Email Needs Urgency, NOW!

What would you think if I told you to read this article now, because it would be removed at 23:05 hrs tonight? Because of the power of the email tactic described below, I can only allow myself to share it with a select number of interested readers. After 1.000 pageviews, it is going back into the vault.  Are you already thinking about what is going to be next? Will it be a secret email marketing tactic?  Read more

You Ask, Experts Answer: Email or Social Media?

Some marketers have been predicting the death of email since the dawn of social media. Yet it looks like email is here to stay after all – and for good. What really are the differences between the two channels? Which one is more effective? We got some really informed answers to two of our contest questions from renowned email and social media experts: Bill McCloskey of OnlyInfluencers.com and Jay Baer of Convince and Convert. Read more

What Email Experts Said at the EEC 2013 [VIDEOS]

The GetResponse team is fanning out across North America to attend the biggest and best online marketing events. This coming week we’ll be at MarketingSherpa Email Summit in Las Vegas. Last week, I was in Miami (it’s a tough job, but someone has to do it) for the Email Evolution Conference. I had the pleasure of interviewing several email marketing thought leaders. I thought I’d share a few of my favourite videos from the event. Read more