Developing content for the Internet is a difficult task and there are a number of things to consider. From search engine optimization to clickable headlines, there’s a lot to keep in mind. Read more
People make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and websites are no different. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. Read more
There’s been a lot of buzz around Instagram for some time now. The service reached its peak in 2012 when Facebook paid almost 1 billion dollars to acquire Instagram, at the same time leaving no doubts to anyone whether it had any revenue potential. At that point, it had over 200 million active Instagramers worldwide using the app every month. Given its popularity, especially amongst the younger generation, let’s take a look at its marketing potential. Read more
Creating your own YouTube channel doesn’t involve complications and usually takes just a couple of minutes (yes, this quick!). No matter if you’ve already started using YouTube for content promotion or don’t know where to begin – let me show you a couple of simple tips and tricks that will help you gain more audience. Read more
On July 1st, 2014 we’re going to see a dramatic change when it comes to sending out emails to Canadian IP’s. That’s right, it is the inevitable coming of CASL (Canada’s Anti-Spam Act). Most businesses that advertise, sell, or get customers through emails are at the edge of their seats screaming bloody Mary. However, if you know your facts, you can prepare and calmly await the day that changes all.
Disclaimer – This posts includes graphic images that might be classified as partial nudity.
We live in a world of short attention spans. What is that? Attention span is the amount of time that a person can concentrate on a task without becoming distracted. Since that task can be learning about your product on your landing page, figuring out if your offer is right for them – it’s *kind of* important. So you need to learn how to grab and hold website visitor’s attention. One of the best ways to do it is by using images the right way. Read more
Google is a large company and one with considerable influence on the internet. Much of what is searched for online is sourced via Google’s search engine, but the technology company is more diverse than simply answering internet users’ questions. Google uses a number of complex algorithms to moderate the quality of content shown. If Google deems your site to be of a low quality it may slap you with a penalty and you’ll find yourself with an expensive bill and a lot of hassle to remove it. Read more
Email marketing is different from other marketing channels because you can almost immediately track responses and trends. However, in terms of planning, email marketing is really quite similar to other channels. It requires a great deal of strategy and forethought. Read more
Recently, LinkedIn launched a new interesting feature called LinkedIn Showcase Pages. It’s an interesting new addition that can help you create an entirely new and unique identity for your individual brands or business units, which you can then market to different target audiences. Although this may sound almost perfect, there are some elements you need to evaluate yourself before you jump right into using Showcase Pages. Let’s take a closer look then. Read more
Webinars. You might love them, or hate them (if you do, this post is obviously not for you). However, you might just be intrigued about the whole idea of doing webinars. You have attended a few so you know that a webinar is so much more than a teleseminar because of the screen presentation options. You can do a personal speaker-style video, you can share your screen and walk your audience through a tutorial, or you can do a power point or keynote presentation. Read more