Canada’s New Anti-Spam Act: What You Need to Know

On July 1st, 2014 we’re going to see a dramatic change when it comes to sending out emails to Canadian IP’s. That’s right, it is the inevitable coming of CASL (Canada’s Anti-Spam Act). Most businesses that advertise, sell, or get customers through emails are at the edge of their seats screaming bloody Mary. However, if you know your facts, you can prepare and calmly await the day that changes all.

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Using Images in Your Landing Page

Disclaimer – This posts includes graphic images that might be classified as partial nudity. 

We live in a world of short attention spans. What is that? Attention span is the amount of time that a person can concentrate on a task without becoming distracted. Since that task can be learning about your product on your landing page, figuring out if your offer is right for them – it’s *kind of* important. So you need to learn how to grab and hold website visitor’s attention. One of the best ways to do it is by using images the right way.  Read more

SEO Basics: A Guide to Google Algorithm Changes

Google is a large company and one with considerable influence on the internet. Much of what is searched for online is sourced via Google’s search engine, but the technology company is more diverse than simply answering internet users’ questions. Google uses a number of complex algorithms to moderate the quality of content shown. If Google deems your site to be of a low quality it may slap you with a penalty and you’ll find yourself with an expensive bill and a lot of hassle to remove it. Read more

Your 5-Minute Guide to – LinkedIn Showcase Pages

Recently, LinkedIn launched a new interesting feature called LinkedIn Showcase Pages. It’s an interesting new addition that can help you create an entirely new and unique identity for your individual brands or business units, which you can then market to different target audiences. Although this may sound almost perfect, there are some elements you need to evaluate yourself before you jump right into using Showcase Pages. Let’s take a closer look then. Read more

How to Create High Converting Webinars, Build Your List & Sell More

Webinars. You might love them, or hate them (if you do, this post is obviously not for you). However, you might just be intrigued about the whole idea of doing webinars. You have attended a few so you know that a webinar is so much more than a teleseminar because of the screen presentation options. You can do a personal speaker-style video, you can share your screen and walk your audience through a tutorial, or you can do a power point or keynote presentation. Read more