Email formatting might not sound like a fascinating topic at first, but it can make a huge difference in your results. Unfortunately, whether you should use plain text or HTML is not a straightforward yes or no answer. It has to be decided on a case by case basis. Both formats have their strengths and weaknesses. It’s when you know how to leverage their strengths that you’ll start to see results.
Pinterest might bore you. You might even snub your nose at it. With social media giants like Facebook and Twitter, who has time for Pinterest? Isn’t it just another visual platform where idle housewives go to kill some time looking at ideas for their latest home renovation, newest food trend and a perfect dress for an upcoming party? Isn’t it a site that is full of beautiful pictures that are perfect fodder for inspiration but doesn’t lead to any business results? Yes – and no.
Last week, Facebook announced a new set of tools and improvements to help publishers better connect with their audience on the social network. The tools have been designed to produce a clearer set of insights and analytics for Page owners and media publishers. Improvements have also been made to Insights, and more communication channels and resources have been made available all round.
So, before we start to chew over the implications of the new resources, let’s first take a closer look at exactly what they are, what they do, and how you can use them.
Last week, you learned about Moments of Inspiration (MOI) and how these — with a bit of *magic* — can easily lead to a great return on investment (ROI). I’m sure you can’t wait to apply this knowledge to your marketing campaigns in upcoming 2015. So why don’t we continue where we’ve left off and take a look at another aspect of Content Marketing: how to use it effectively for B2B and B2C. Feeling excited already? Then let’s go!
As the new year approaches, we are starting to make plans. Next to stargazing and broad predictions about the future of email marketing. It is interesting to see what marketers find are focus points for their email program for next year. Read more
When you think of trend-setting technology, you probably don’t think of coupons. Most of us associate coupons with newspaper circulars and scissors. Coupons are old school. They’re about as high-tech as a soup can. But there’s another side to coupons, and it’s way more interesting than you’d think. Read more
Do you use Twitter for business? Or, do you feel totally intimidated by it? For some people discovering Twitter is like finding a new candy store. There is an endless supply of people to follow, to read their updates and discover what is happening in their lives. To make a connection and remain in touch – it’s all very exciting and frankly you don’t understand why people make such a big deal out of it. I will help you take the mystery and the overwhelm out of Twitter so that you can have an effective, highly profitable Twitter strategy in 2015. And you don’t have to spend big bucks to outsource this. Read more
Your email campaign is one of the most important elements in your online marketing efforts. The newsletters that you send out to your subscribers allow you to create an on-going narrative displaying your continued success, as well as thanking your followers for their continued support. Read more
With the year coming to an end, we are starting to think of resolutions that could make our new year a raging success. That is why December is the perfect month for a special Content Marketing Monday series where you will be able to learn what content marketing has in store for 2015! Let us start with the foundation of content – the moment of inspiration. Read more
Are you living a life that’s filled with possibilities? It’s a question Wilson Lau takes seriously. In fact, he founded his business, Success Manifesto, to address it. And although he’s based in Singapore, Wilson has attracted a worldwide audience and developed a profitable business with a diverse customer base. How did he do it? Let’s take a closer look at his business model. Read more