How to Reach Your Audience With the New Adwords Customer Match


Last week Google announced their new AdWords feature, Customer Match, which provides targeting options that were not available previously. In short, it will enable using email address lists for better and more effective ad targeting. Literally, you will be able to show dedicated ads in Google search, YouTube and Gmail just to those people who already shared their email addresses with you. Read more

Reactive Marketing: Are You Ready To Market The Moment?


Most of the time, social media marketers are working on a well-defined schedule. Weeks in advance we create content strategies that will slowly unveil a story about our brand or industry over time. The great thing about the way we can do this in 2015 is of course the social media itself. Our networks give us numerous channels through which we can communicate directly with our audiences – and we can do it instantly as well. Read more

7 Welcome Emails That Set the Standard


Welcome emails are one of the most effective triggered emails you can send. They work because they arrive right after someone has signed up for your newsletter – in the window of time when your new subscriber is most interested in your emails and your business. Read more