Sometimes a sales funnel can seem like a maze. It’s complex, takes a lot of work to build, and can be easy to get lost in. Unfortunately, sometimes it’s the marketer that feels lost in the sales funnel. And that’s even if they built it.
I wrote this post for those of you who don’t have a website yet, but also for those who are afraid of investing in it. You might be thinking your Facebook page is as good as your website (psst – it isn’t). Or, you might have a website but it kinda sucks. You still have the red headline at the top and the design looks like it belongs to 1999. You have the flashing graphics and hard to read fonts. If you identify with any of these people, you will benefit from reading this post.
Content Marketing Institute found that up to 55% of B2B companies plan to increase their content marketing budget in 2015. Despite growing popularity and general understanding of this concept, the biggest challenges faced by marketers are still related to consistent production of engaging content. Shockingly, the biggest source of knowledge, valuable content, and understanding of clients’ needs – the Internal Resources – remains unnoticed. Read more
You know how all us marketing people keep harping on mobile? How we all keep saying “you gotta make your site mobile friendly! Blah blah blah…” Well, that was all crying wolf. It’s always been a good idea to make your site mobile friendly. But compared to what’s happening on April 21st, everything before this was just “shoulds”. Before now you just really should have made your site mobile friendly. Read more
I tell all my clients and readers to start a blog if they haven’t already. The reason is simple: blogs are great. They do so much for your business. They help you build authority and credibility. They help you call out your ideal audience and speak to them in a way that truly resonates with them. They allow you to get in touch with them. Read more
“Do what you love.” Have you ever received that career advice? But what if you love to PARTY! You can’t very well turn that into a business. Or can you? You’re about to meet an entrepreneur who started his business based on two passions: “travel and a good cold beer.” The result? The Thirsty Swagman. Let’s see what we can learn from Founder and Chief Swagman, Kenneth Hart. Read more
Metrics matter. That’s a fact. And thank goodness – with the billions that have been spent already on big data, not to mention the trillions and trillions that will follow, they had better matter. Otherwise, what’s it all for? Read more
For centuries, artists have depended upon gallery owners to sell their artwork. But today’s Internet has changed the business model, allowing them to go straight to the public. As artists embraced this model, some discovered a hidden talent for marketing and devised new ways to bring added value to a worldwide audience. In today’s case study, we profile one such artist and provide a fascinating glimpse into his newly discovered business model: freedom-preneur. Read more
Nobody has to tell you how competitive online marketing is. I’m sure you already know. You need every edge you can get. And while I definitely do not endorse evil tactics (negative SEO, stealing content, and all the other unbelievably nefarious stuff that goes on), I don’t recommend you ignore your competitors, either. Read more
The thought of guest blogging brings up two distinct sets of emotions in people. One, it sounds super exciting. Seriously, what could be more motivating than seeing your name on the leading blogs in your industry? You get inspired by it. You know you’ll be putting your names in front of hundreds and thousands of people and make a far bigger impact than you can on your own. When can you get started? Read more