For any business with a web presence understanding how traffic works and where it comes from is incredibly important. Google Analytics is a free (and powerful) solution that provides a wealth of information about how well a website is functioning. Read more
Designing your email newsletter has always been an art. Well maybe we also need to add a bit of science and a lot of common sense. But it is still an art; there are so many choices you can make in content, timing, personalization. Also the way the final email will look can have many variations. We all know the presentation of your mail can have big impact on your results and conversions, but the effectiveness of your email newsletter begins one step before that: by planning your email layout. Read more
‘Til Unsub Do We Part. The relationship between email marketers and their subscribers is a lot like marriage. You go through a courting phase (signup)… a honeymoon phase (welcome program)… a rut phase (when interest is lost)… but hopefully not a divorce (unsubscribe) phase. Read more
Given how drastically Facebook reach has declined in the last year, who doesn’t want to regain some of their Facebook investment? Open Graph tags make it easy. You can even get 50-250% more traffic from Facebook! Read more
Sometimes you publish a post and put all your heart and soul into it and it falls flat. Sometimes the opposite happens. Something goes viral and you had no idea this would happen. Readers, eh? Who knows what they like? What pleases them? What sort of content do they want to like, tweet, pin, or +1? Read more
The key to successful social media advertising is to promote conversation between a brand and its customers. Social media is supposed to be an immediate tool for communication, but many businesses are falling behind and letting customers down. Read more
When it comes to our blogs, we place our full attention on making sure that our content is top notch, and rightly so. However, once we focus on WHAT we present, we tend to forget HOW we present it. That’s why I have compiled a list of examples of great looking blogs and tools that can help you make yours just as amazing. Read more
There was a time when Google was vigorously denying the possibility of so called “negative SEO”. According to the official version, there was no way in which competitors could possibly harm your rankings within Google search results. Things began to change around 2006 when Google updated their official FAQ with a question regarding this issue. Now their stance is less categorical and it stirred up a discussion within the webmasters’ community.
Want to increase traffic to your site by nearly a third – without spending a dime, writing a hundred blog posts, or landing a major media appearance? Sure you do.
Then it’s time to start using rich snippets.
Are you a brand new entrepreneur who is looking to launch their first product or service You feel excited, exhilarated and a tad anxious at the same time: “What if nobody buys?”, “What if people buy on the first day and then crickets? No more sales after”, “What if people don’t get what’s on offer?”, “What if they think the price is too high?”, “What if the buy now button doesn’t work?” Or, you might be someone who already had a product launch – or two, and things did not go that well. Actually, that’s an understatement. Your launch sucked. Read more