No one likes talking to a wall. And yet, that’s basically what happens when you send an email and don’t encourage people to talk back or continue the conversation elsewhere. You send the email and the conversation just ends there… in the inbox. That’s no good for anybody, because as so many businesses have learned, a more engaged customer is one who will buy more and refer you to other people. Read more
Everyone knows the popular TV series, Myth Busters, where the rumour mills grind to a halt and old wives’ tales go to die. There are email marketing myths as well which seem to have more lives than the proverbial cat. It’s time we busted those email marketing myths and on Wednesday March 13th, 2PM EST, DJ Waldow and I will do that in a free GetResponse live webinar! Read more
I’ve got something I want to share with you. It’s one of the secret keys to deeper relationship with your subscribers. It’s not a very well-kept secret, but still… I don’t want just anyone to overhear it. So I’m going to take you away to a beautiful beach resort — just you and me, the sand and sea, and a lovely tropical breeze. Let’s get started. Read more
Last year we launched the Email Creator — a great tool offering limitless creative possibilities and allowing marketers with no IT background to quickly create stunning, professional-looking email templates. And now we’ve gone to an even higher level, thanks to innovative technologies in web design and our developers’ creativity. Ladies and Gentlemen: Email Creator 2.0 is now available.
What would you think if I told you to read this article now, because it would be removed at 23:05 hrs tonight? Because of the power of the email tactic described below, I can only allow myself to share it with a select number of interested readers. After 1.000 pageviews, it is going back into the vault. Are you already thinking about what is going to be next? Will it be a secret email marketing tactic? Read more
Many of our GetResponse customers have online shops. One of our top priorities is to support you by integrating all available e-commerce tools and services. At your request, we recently developed an integration to automate the transfer of information from Google Checkout to GetResponse campaigns.
Some marketers have been predicting the death of email since the dawn of social media. Yet it looks like email is here to stay after all – and for good. What really are the differences between the two channels? Which one is more effective? We got some really informed answers to two of our contest questions from renowned email and social media experts: Bill McCloskey of OnlyInfluencers.com and Jay Baer of Convince and Convert. Read more
We collected some great questions in our recent contest and Jim Ducharme has already asked a few of the to the Experts at the MarketingSherpa Email Summit. This time he talked to Justin Bridegan, Senior Marketing Manager at MECLABS, about creating a compelling subject line. Read more
With the growing percentage of email opens on mobile devices, optimizing your newsletters for mobile is now essential. Luckily, we’ve got you covered with a new, fresh portion of single-column email templates that will look just as good on mobile devices as they will on desktop computers. Read more
The GetResponse team is fanning out across North America to attend the biggest and best online marketing events. This coming week we’ll be at MarketingSherpa Email Summit in Las Vegas. Last week, I was in Miami (it’s a tough job, but someone has to do it) for the Email Evolution Conference. I had the pleasure of interviewing several email marketing thought leaders. I thought I’d share a few of my favourite videos from the event. Read more