On July 1st, 2014 we’re going to see a dramatic change when it comes to sending out emails to Canadian IP’s. That’s right, it is the inevitable coming of CASL (Canada’s Anti-Spam Act). Most businesses that advertise, sell, or get customers through emails are at the edge of their seats screaming bloody Mary. However, if you know your facts, you can prepare and calmly await the day that changes all.
Disclaimer – This posts includes graphic images that might be classified as partial nudity.
We live in a world of short attention spans. What is that? Attention span is the amount of time that a person can concentrate on a task without becoming distracted. Since that task can be learning about your product on your landing page, figuring out if your offer is right for them – it’s *kind of* important. So you need to learn how to grab and hold website visitor’s attention. One of the best ways to do it is by using images the right way. Read more
Google is a large company and one with considerable influence on the internet. Much of what is searched for online is sourced via Google’s search engine, but the technology company is more diverse than simply answering internet users’ questions. Google uses a number of complex algorithms to moderate the quality of content shown. If Google deems your site to be of a low quality it may slap you with a penalty and you’ll find yourself with an expensive bill and a lot of hassle to remove it. Read more
Email marketing is different from other marketing channels because you can almost immediately track responses and trends. However, in terms of planning, email marketing is really quite similar to other channels. It requires a great deal of strategy and forethought. Read more
Recently, LinkedIn launched a new interesting feature called LinkedIn Showcase Pages. It’s an interesting new addition that can help you create an entirely new and unique identity for your individual brands or business units, which you can then market to different target audiences. Although this may sound almost perfect, there are some elements you need to evaluate yourself before you jump right into using Showcase Pages. Let’s take a closer look then. Read more
Webinars. You might love them, or hate them (if you do, this post is obviously not for you). However, you might just be intrigued about the whole idea of doing webinars. You have attended a few so you know that a webinar is so much more than a teleseminar because of the screen presentation options. You can do a personal speaker-style video, you can share your screen and walk your audience through a tutorial, or you can do a power point or keynote presentation. Read more
The internet is a crowded place and it can be hard to get your content shared and seen by a large enough audience. Search results are key to your site being accessed, so you want to have content that is easily searchable and readily indexed by Google. However, the tools and strategies that have worked in the past may be exactly that – a thing of the past. Read more
The web is filled with bad call to actions (CTAs). The reason is that most people don’t think for themselves, but just copy others. Or just don’t know any better. Read more
Writing is hard work, isn’t it? It takes a lot out of you. Then doubts creep in. Will my audience actually read this? Even if your topic is relevant, readers sometimes bail out. How to keep them reading? Here are a few insider ideas stolen from top fiction writers. Read more
The humble hashtag is now becoming firmly embedded in our culture; if you speak to any teenager, it’s likely that they’ve used the word hashtag in a phrase to cement its meaning. But the hashtag does of course have a much better use than just as a part of popular culture, it can be a very useful tool when it comes to digital marketing. Read more