The evolution of the Internet is an ongoing process. Every year new trends emerge while others decline in strength. This year was no different. And since December is time for revisions and predictions, we’d like to analyze and review some of the most important ones.
Even if a PC is a shared device, it’s not often that you have a whole group of people crowded around it all reading email at one time. After all, PC stands for “Personal Computer” and even in an office environment, most people consider their desktop to be personal space. Try reading over someone’s shoulder sometime if you don’t believe me. Read more
Knowing your open and click rates can give you valuable insights into your subscribers’ genuine interests and needs. But it simply isn’t enough. You need to know whether (and how many) subscribers actually completed the purchase. The real “must have” tool for measuring email effectiveness and ROI is the conversion tracking tool now available in your GetResponse Analytics panel.
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The Holiday season is almost here and we’ve got some merry news for you. After many months of feverish development and extensive testing, we are almost ready to launch a brand new feature, called Inbox Preview. Read more
Your iPhone just got a whole lot smarter now that the new GetResponse email marketing app is available for download at the Apple AppStore.
Now you have the email marketing power of GetResponse, right at your finger tips! Read more
We believe GetResponse Email Intelligence is the most comprehensive tracking tool available, with an impressive number of metrics you can track. Last week we managed to cover only half of our list. Today we follow with the other five. Read more
At GetResponse, we love having new people on board. Some of you might know Jim Ducharme who has just joined the GetResponse Team and will soon start contributing to this blog, too. But before he publishes his first post here, I decided to ask him just a few questions, so you could get to know him first.
From a marketer’s perspective, an email campaign includes: building a list, segmenting it, creating valuable content and transforming it into an irresistible creative. Then you just hit “Send” and you’re done. Or are you? Read more
Did you know that, according to research, the Monday following Thanksgiving weekend will be the most profitable day of the year for online retailers? Looks like an opportunity you can’t afford to miss. Read more
So, the time has come. After weeks of beta testing (thanks for your feedback!) we’re proud to announce the launch of an analytics enhancement that’s so good we decided to call it the All-Seeing Email Intelligence. AND, finally, a new dashboard, complete with all the features you’ve been missing. Read more