Email Marketing Tips Blog

All entries to the GetResponse Social Media Competition are in and we’d like to thank our wonderful clients who entered and wish you the best of luck! Just to remind you, the winners will receive one month of GetResponse absolutely free of charge and a Limited Edition GetResponse T-shirt!

Meanwhile, we hope that you are enjoying and getting great results from the new GetResponse 6.0 Power Features like video email marketing, free surveys, and Twitter integration, to name a few.

We will be notifying the lucky winners individually in the coming days. Several of you will win so, if you entered, be sure to keep an eye on your inbox.

And if you were unlucky this time, watch for our next competition – it’s coming soon!

The results are in and we have some great feedback to share with you!
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No, we’re not flip-flopping…it’s consumers that are changing. And that’s great news for those of you who have taken some of our blog advice seriously and created some good-looking promo ads and coupons for your email communications. Excepting transactional emails, right?
Wrong! Our friends at MarketingSherpa, Borrell and a bunch of other reliable sources are showing it’s time to bring your transactional emails into the marketing fold.  The revenue potential will astound you!  In fact, a newly released Jupiter report, “The Transactional Messaging Imperative,” estimates that transactional email marketing could generate an extra $2.9 million dollars annually for one retailer.

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GetResponse and Google Analytics – now that’s a powerful combination! We’re excited to introduce another free tool to help you track your email campaigns and web site activity and help them work seamlessly together to deliver more prospects – and more profits!

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GetResponse has launched PayPal integration! Now you can automatically add new customers to your email campaign and start building relationships right away! All you need to do is to follow these simple steps.
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We all do, right? I’m sure you include links to product pages in your promotional emails, to articles in your newsletters, to sign up and order pages, and so on. But do you really think about how many, and where you place them, and how you present them? Or is it more of an afterthought, an item on your email-to-do list? Well, I’d like to share some recent feedback from our customers and email experts that tell us you may want to take it up a notch or 2.

It seems that email recipients LOVE LINKS, in fact, the more, the better if − and that’s a big “if” − they’re relevant and useful. Now we could analyze this to death (I think it’s the “portal” effect, i.e. lots of info in one place), but better to just take note of this new data and do the following:

• Highlight your most important links and topics with formatting, highlights, color, etc.
• Place high value links in first half/third of message and repeat at least once towards end.
• Vary the format (URL’s, text links, graphics), taking care to keep text/URLs short.
• Vary the topics and types of value-add links, think “USA Today” variety.
• Personalize whenever possible according to customer or industry profiles.

And, of course, track CTRs and analyze your “links” just like you do your messages, subject lines, etc., so you’re using every tool in your email marketing toolkit to improve your success rate.
Do this consistently, and your audience will not only look forward to your email messages, they will engage and take action more often, increasing your ROI.
So, link up!

Ok, maybe not, but it looks like coupon clippings are on the up. A massive 8% of ALL US households, that’s 8.6M families make buying decisions based on coupons clipped from the Sunday paper or from text or email messages! Sure, most of you already offer special promotions and discounts, but perhaps a simple coupon with a short message is all you need? Let’s call it the “coupon ad” approach.

I know…it sounds too easy, but if you don’t believe me, check out the Scarborough Research report I found on Mediaweek: Scarborough: Text, E-Mail Coupons Growing in Popularity. Among other interesting factoids, almost 15% of shoppers are getting their coupons online, with 7% from email or text messages. So why not try it out?

Just grab a cool template from the GetResponse Gallery, like you usually do, then design a colorful coupon and place it prominently in your email. Include a link so they can hop directly to your order page or, if they prefer (and 40% do), tell them they can redeem it at your store or location.

It’s fast, easy, and it’s a growing trend, so if you’re using text-based promotions instead of coupon ads, why not try it out? And let us know how you make out!

Hello All,

We know that finding inspiration for that next GetResponse campaign can sometimes be difficult.  It’s not like you can just command the creative juices to start flowing! Well, we polled the team and they all suggested the same thing − turn on some tunes!

So here are a few songs to get you in the mood, or at least “thinking inbox”.  Maybe the power of music and positive thinking will create a “hit” for you!  Please let us know if we missed your favorite “mail” song or if you try one and get fantastic results!

The Beatles – Please Mr. Postman
Bing Crosby / Bob Scobey -  I’m Going to Sit Right Down & Write Myself a Letter
Elvis – Return to Sender
Marty Robbins – The Last Letter
Lee Morse – Love Letters in the Sand
Hank Ballard – Teardrops on a Letter
Little Richard – Send Me Some Lovin”
Boxtops – The Letter
The Beatles – All My Loving
The Beatles – P.S. I Love You

Now don’t get me wrong, creating a “personal” relationship with prospects and customers is HUGE and proven to generate more sales and sign ups based on the trust you’ve worked hard to create.  But let’s be truthful…doesn’t it turn you off when a vendor or spammer uses your first name in the subject line, like you’re best friends? It’s a bit slimy and the feedback we’re getting is telling us that it’s turning off customers left and right. So it really matters Who does it and How it’s done.
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The popular online magazine WebsiteMagazine.com has published its report on the best Email Marketing Service Providers of 2009. Since its launch in 2005, the publication has developed a loyal following, growing to over 140,000 subscribers worldwide today. Now the drum roll please…

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