Structuring URLs For SEO

seo

Search engines are pretty sophisticated things these days and can handle quite a lot of technical challenges. In fact, there are some people out there who think that fussing around with your URL structure does nothing to help your SEO. I’d disagree (it’s a Domain Authority ranking factor for goodness sake), and so would a lot of other SEO professionals.  Read more

The 27 Best Free Marketing Tools for Affiliates

tools

Oh, you brave affiliate marketers. Trying to outdo major corporations with only your passion, hard work and marketing savvy. It’s no little thing, what you’ve undertaken. You need all the help you can get. Just remember: One tool won’t make the difference between success and failure. But if you’re already on your way to success, a good tool can give you an edge. Read more

How to Build Your Brand with YouTube

youtube

Do you use YouTube as part of your social media strategy? If you’re not, then you really should. Video promotion is becoming ever more important in this digital age. It goes without saying that attaching an eye-catching image to your blog post will immediately improve its chances of being read and shared on social media. But, increasingly, even these picture-perfect posts are being overlooked in favour of the even more passive information transmission – video.  Read more

Top 10 Books on Persuasion Every Solopreneur Should Read

books

When it comes to influencing others and making a bigger impact, most people are truly sceptical. They don’t think they have it in themselves to persuade others. They are also in awe of others who seem to be naturally persuasive. Well, I won’t argue that some people are born persuasive, but it is also possible to learn the art and science of influence. You, too can become a master of getting people to sit up and take notice of you and your ideas. All you need is a nudge in the right direction. Read more

New Research in the Epic Battle Between Double and Single Opt-in

double_vs_single

“To confirm or not to confirm, that is the question.” from Shakespeare’s lost manuscript, The Opt-in Dilemma*

Email marketers are generally agreeable people. But there is one issue that divides us: Double versus single opt-in. Some of us think double opt-in is unnecessary. Others think single opt-in creates a less responsive list. While I can’t resolve the dispute in one post, I do have some new information to help you make the decision for yourself. Read more