Increase Email Opens by 23% with Intelligent Send Time Optimization

perfect_timing

Email marketers keep asking themselves this question: what’s the best time to send an email? There are some helpful general answers. In fact, we did research and published an infographic about it. But here’s the best answer. It depends: on your subscribers, your niche, and other factors. If you think this is bad news, think again. It’s great news — and the news just got better. Read more

Nothing Lasts Forever (Including Email Permission)

compliance

So you think your list is permission-based because all recipients have given their consent to receive mailings from you. Permission has been given. Now you can e-mail them whenever you wish. Is it really as simple as that? Not really. Let’s face the truth, permission should never be taken for granted as the list can go stale faster than you think. Read more

Keeping Up With Your Personal Brand

branding

What do you think of when you hear the word – brand? What about branding? Usually what comes to mind is the visual and ideological package in which we wrap, well… brands (businesses). However, in the dawn of personal trainers, lifestyle coaches, consultants, and gurus, the era of personal branding has risen. Read more