25 Productivity Hacks for Email Marketers

productivity

Managing an email program is no small task, even if you’re a pro. Depending on whether you’re working for a large or small company (or yourself) you may have designers, writers, directors, customer service, and a dozen other things to manage. Or, if your shop is small, you may get to wear all those hats.  Read more

7 Simple Changes to Boost Your Landing Page Conversions

LP_Conversion

Research shows that when a new visitor arrives on your landing page, they are most likely to stay on an average of 10 seconds. Really, just 10 seconds – that’s not a whole lot of time to convince people to respond to your call to action. You must get their attention – fast – and keep it till they reach the end of the page. Read more

How To Create a Convincing Email Marketing Newsletter

CustmerNewsletters

When it comes to email marketing, plain text emails are, if not quite a thing of the past, then certainly on a downwards spiral. The trend these days is to jazz up the email newsletter with some images, illustrations, groovy fonts, and funky layouts. The idea is simple – with so many emails coming through as just words on a screen, yours simply need to be lively so that they jump out at your potential clients, grabbing their attention amidst the endless black and white chatter.  Read more

Expert Lead Nurturing Tactics That Will Work For You Too

LeadNurturing

A company can´t force someone to buy, but at the same time they can´t afford to lose the future opportunity. More than 50% isn’t ready to buy at the time of capturing/subscribing, so it’s important to resourcefully guide them towards the ‘ready to buy’ phase. This is what we call lead nurturing and what can span the whole path from first contact to first revenue. Read more

Simple Marketing Automation for Solopreneurs 

solopreneurs

Solopreneurs have an overwhelming amount of work to do. Between maintaining their sites, networking, social media, taxes and – oh yes- the work they actually get paid for, it’s almost too much. For some, it’s definitely too much – it’s not uncommon for solopreneurs to work 60, 80, occasionally even 100 hours a week.  Read more

Are You Making These 7 Rookie Mistakes in Your Guest Posting?

GuestBloggers

Sometimes there are various thoughts that go through our head when we think of guest blogging, like: “Guest blogging doesn’t work anymore,” “Guest blogging is a huge waste of time,” “I tried publishing on other blogs before but I never got a response,” “I guest posted on a leading blog but it resulted in only a handful of subscribers,” “Guest posting? I don’t even know where to publish or even get started. It all seems so complicated.” Do any of these statements resonate with you? Read more

Turn Facebook Fans into Customers

FansIntoCustomers

Content can be a tricky thing to get exactly right and optimized for driving sales. You may well be convinced that you are producing brilliant, informative, and useful content regularly for your website – and according to all those Facebook followers and ‘likes’ you will probably be correct. However, for all the interest you’re managing to generate, you’re still not achieving those conversion rates, which is the whole purpose of your enterprise in the first place. Why is this? Read more