How to Use Facebook’s New Video Features

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Facebook is giving YouTube a run for its money. Literally. The biggest social network has been making a lot of changes with videos in the last few months. It seems like a good time to do an update on what’s happened, what might happen, and how to make it all work for you.   Read more

Knowing Your Analytics: Vanity Metrics Vs. Actionable Metrics

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Metrics, metrics, metrics. Nearly every marketer is obsessed with the numbers: how many sales? How many hits? How many social shares? Normally, you will have software installed that keeps a close eye on all of these figures (plus a lot more besides) and turns them into a very handy visual (usually a graph) that displays all the peaks and troughs over the past few days, weeks, months and years.

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The Email List Building Nemesis: Churn Rate

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There’s a sinkhole in your list building efforts. Nobody talks about it much, but it is definitely there. It’s called “list churn”, “attrition” or “churn rate”. List churn eats up about 25-30% of the average email list every year. Your list growth efforts have to outpace your list’s churn rate. If they don’t, no matter how much list building you do, your email list will stay the same size. It might even get a bit smaller.  Read more

A Guide To The New Tools On Tumblr

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The knee-jerk reaction when presented with a new interface of something that we know and love can often be one of disappointment. Indeed, we sometimes can feel a little let down or even betrayed. Facebook is the most frequent of offenders, and of course, with over 1.25 billion users, it has the biggest clientele to offend. Read more