9 Email Marketing Tips from Your Favorite Monsters #Infographic


It’s not easy to explain why we enjoy scary books and horror movies so much. Some say it’s because they are the products of curiosity and fascination. Others claim that they are a reflection of our societal fears. Either way, the genre has brought into the popular culture a great deal of truly amazing characters. Halloween is fast approaching, so I decided to reflect on some of my favorite horror stories and see how they can inspire email marketing.

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The Ultimate Holiday Campaign Guide #GRHoliday


It’s time to start thinking about your marketing strategy for the holidays. Plan all your activities down to the last detail and delight customers with great campaigns. We have prepared a treat for all those who like to think ahead – a special free ebook focusing on the three pillars of an outstanding holiday campaign. Read more

3 Ways To Get Your Event Trending On Twitter


Every marketing can really give your brand a boost. Done well, you can suddenly wake up one morning and find that you’ve got thousands upon thousands of new followers across all of your social networks – a gratifying reward for all your extra hard work and efforts. Done poorly, and indeed, all those extra hours, cold calls and sleepless nights will have been in vain. Read more

You Are Emailing A Brain


Everything we see around us becomes a reality thanks to our brains. When you are sending out an email, the subscriber’s brain is where the action takes place. We normally don’t think about which part of the brain is activated by our emails. But luckily there is a science to it. Read more

10-Point Checklist for Optimizing Your Google My Business Site


Marketing for local businesses is very different than marketing for digital ones. Local SEO alone is a very different beast than regular SEO. There’s also the whole world of in-store marketing to master. And the list goes on. One of the best marketing resources (aside from email, of course) for local businesses is a Google My Business site. These are completely free. Well-executed, they can be a major business boost to your marketing efforts.

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On Neuromarketing and Conversions – Interview with Tim Ash [+Webinar]


If you’re into conversion rate optimization, I don’t really need to introduce Tim Ash to you. But if you haven’t yet heard of him, here’s your chance to catch up – and you definitely should. Author of the bestselling book Landing Page Optimization, CEO of SiteTuners, expert in landing page testing, Tim will be the guest of our upcoming webinar on increasing landing page conversions with neuromarketing techniques. Read more

5 Ways to Use Inmails on LinkedIn to Win Clients


LinkedIn’s inmails are amazing things. They allow you to target anyone on LinkedIn that you’re not connected to with a focused message. Many people think that they need to write an essay or try and sell people on LinkedIn. That won’t work. The objective of LinkedIn is merely to get a meeting or skype call with a target. Then it’s down to you as to whether you can close your deal. Read more