For all those who still haven’t outlined their 2012 marketing strategy, as well as those who from time to time lack inspiration, we have a gift to solve your fears and hesitations and help you set clear dates and objectives for your campaigns throughout the year: The Promo Campaign Planner.
We’re well into January already, but in case you’re still making your email marketing resolutions and setting up your strategies, we’ll continue to provide tips and advice for you. We’ve published a couple of these on other blogs around the web in the recent weeks, so if you missed them, here’s a short roundup. Read more
This week GetResponse launched website versions specifically to serve the UK and German markets with new domains and sites: http://www.getresponse.co.uk and http://www.getresponse.de. Being a global company with over 215,000 users and customers on every continent, including 10,000 users in UK and 1,500 in Germany, we’ve decided to respond to the growing demand for our services in these two markets with a few improvements.
It’s 2012, and despite the 143,000 results from last year in Google search with some variation of the title “email is dead,” it in fact is still going strong. Email marketing isn’t going anywhere anytime soon, and neither are some of these sneaky, deceptive, and sometimes outright evil email marketing tactics.
A guest post by Kristi Hines. Read more
This is the first in a series of customer spotlights sharing how people are using GetResponse to build their businesses and increase profits. If you’re on our email newsletter list, then you’ve already been sent an invitation to participate. All you have to do is answer the questions and send them back. We can’t promise to include everyone, but we’ll certainly try! Read more
Analyzing which direction online marketing is heading is not easy this year: social, mobile, online, offline – so many tendencies, dimensions, audiences and means of influence. That’s why integrating the many available forms of communication with the audience is the greatest challenge for the coming year. And that’s why your new motto should be: integrate and cross channels. Read more
Social sharing is an unstoppable trend in email marketing. Actually, we could risk stating a thesis: email is a social tool, too. Why? Just check out the figures from our latest research on the impact of social sharing, which we unveiled in the infographic Email Marketing + Social Media. When 1+1 Equals More Than 2.
Mack Collier is a social media strategist and popular public speaker. He works with all sizes of companies helping them leverage social media for marketing. His website, MackCollier.com is a popular spot for social media insight. You’ve probably read some of Mack’s posts at sites such as Marketing Profs. Read more
Is communicating via social media different from any other social interaction? What should we keep in mind? How is it different (or is it?) from communicating via other marketing channels? Jim Ducharme and I will be discussing this with other industry experts during a live Focus.com webinar this coming Monday, (details below.) Come join us! Read more
Back when I was editing a B2B magazine I had a publisher tell me that one reason print wasn’t threatened by digital media was the fact that you couldn’t read an email in the washroom. I replied that wasn’t true if you had a laptop! Read more