Want to impress? Try These HTML Email Power Tips!

Remember last year’s HTML study? GetResponse analyzed over 1.1 billion emails sent from customer accounts between July and December 2009. The results clearly showed that HTML emails averaged 59% higher CTR than plain text messages! Impressed?! Let me show you a few easy and effective ways to engage your subscribers, increase your CTRs, and get better results from your email marketing.

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Increase Your Email’s Impact! Part 2: Header

Having discussed the email hors d’oeuvre in my last post, I would like to propose another course from the „Increase your email’s impact!” menu today: the header.

How do you plan this section effectively? Where does it belong on your email layout map? What does „above-the-fold” mean? Can header design have an impact on click-thru rates and ROI? Read more