Since 2001, Mark Brownlow has been dispensing email marketing insight and wisdom via EmailMarketingReports.com, helping email marketers make better decisions with thought provoking articles and solid advice. Recently, Mark was kind enough to allow me to pepper him with some questions about email and online marketing in general. Read more
2011 has been quite the year for email marketing and 2012 promises to be even better!
Over the past year, we’ve made some real innovations in email marketing and rolled out some great new features such as our iPhone app, our amazing new integrated email analytics package and coming this week, our free inbox preview tool! Read more
The evolution of the Internet is an ongoing process. Every year new trends emerge while others decline in strength. This year was no different. And since December is time for revisions and predictions, we’d like to analyze and review some of the most important ones.
Even if a PC is a shared device, it’s not often that you have a whole group of people crowded around it all reading email at one time. After all, PC stands for “Personal Computer” and even in an office environment, most people consider their desktop to be personal space. Try reading over someone’s shoulder sometime if you don’t believe me. Read more
Knowing your open and click rates can give you valuable insights into your subscribers’ genuine interests and needs. But it simply isn’t enough. You need to know whether (and how many) subscribers actually completed the purchase. The real “must have” tool for measuring email effectiveness and ROI is the conversion tracking tool now available in your GetResponse Analytics panel.
The Holiday season is almost here and we’ve got some merry news for you. After many months of feverish development and extensive testing, we are almost ready to launch a brand new feature, called Inbox Preview. Read more
Your iPhone just got a whole lot smarter now that the new GetResponse email marketing app is available for download at the Apple AppStore.
Now you have the email marketing power of GetResponse, right at your finger tips! Read more
At GetResponse, we love having new people on board. Some of you might know Jim Ducharme who has just joined the GetResponse Team and will soon start contributing to this blog, too. But before he publishes his first post here, I decided to ask him just a few questions, so you could get to know him first.
From a marketer’s perspective, an email campaign includes: building a list, segmenting it, creating valuable content and transforming it into an irresistible creative. Then you just hit “Send” and you’re done. Or are you? Read more