Despite the fact that email remains the most profitable marketing channel, with users spending an average of 7.8 hours a week at their inbox, growing a high-quality email list is ranked as one of the toughest challenges in email marketing. Today’s infographic from GetResponse provides you with a handful of ideas to kick-start your list building using tried-and-true tactics.
By the end of 2014, there will be 193.3 million adult email users in the U.S. By 2017 this number is expected to reach 203.8 million. This creates an incredible opportunity for you to reach more consumers, build new audiences, and make your email marketing even more effective.
That’s assuming you’re able to build an email list that is profitable. Profitable means the list can’t be just random email addresses. In the sea of email offers, recipients become pickier. Success lies in list engagement. And engagement has to be developed from the beginning.
How to do that?
- The most effective way to grow an engaged contact list is with an opt-in form— a preliminary filter that enables you to build a genuinely interested audience. Of Fortune 500 B2B companies, 97% have a sign-up form on their website.
- Since more and more people view websites on smartphones, make it easy for mobile users to sign up too.
- Get your audience engaged in actively promoting your services. Word-of-mouth marketing is still valued as an easy and effective tactic.
- Don’t underestimate social media. 73% of Americans are on Facebook alone. Encourage your subscribers to share your emails, so you can take advantage of the extra exposure.
These are the easiest and quickest ways to grow your list — perfect for immediate use. And since spring is a great time for planting and growing, we recommend you start right away. Cultivate a profitable subscriber list, so you can gather a harvest from the growing email trend — it’s even easier than planting a tree.
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