Size Doesn’t Matter
All of us want to build our opt-in lists. Your subscriber list is worth its weight in gold.
But, while many people brag about the size of their lists, the truth is that size means nothing if your subscribers are not responsive. Just because list member don’t unsubscribe, doesn’t necessarily mean they are paying attention to your emails.
A case in point is forcing your customers to opt in to get product updates and other information (i.e. affiliate programs), when you really intend to use it to blast them with daily offers. You are forcing them to make a decison: continue to get information from you that they didn’t ask for or miss out on important product enhancement details.
Don’t make your customer sorry that they ever purchased from you. Consider maintaining two lists:
- product updates and fixes; and
- general email list
If you are adamant about emailing purchasers, at least don’t make the mistake of bombarding them frequently with third party email offers (especially if those offers don’t pertain to their original purchase from you). Otherwise, you not only stand to lose potential affiliate commissions, but also future product upgrades or new product packages.
Have you tested the responsiveness of your list lately? Share your results below!
Debbi Bressler
Email Marketing Specialist
GetResponse
Tags
email marketing, autoresponder
