Imagine yourself preparing a perfect newsletter… After a brainstorming session you’ve got multiple ideas for elements of the email. But which one will convert better? Soon it will be easy to find out.
Currently in GetResponse, you can choose up to 5 newsletter versions to test. With Split Test 2.0 we’re about to make testing even more accessible and effective. Check out the brand-new improvements!
Easier to use
First, you’ll be able to set up split testing during newsletter creation — no need to navigate to a different area of the main menu.
And we’ve made it quick-and-easy to choose any newsletter for split testing.
More testing options
Do you want to test open rates or click-thru rates? Now you can choose which to test!
Do you like to keep control of every detail? Choose the element you want to test — and not just email content. Now you can test:
- Subject line
- Newsletter content
- Send time
- From fields
Setting up split tests
Defining a split test is a bit like setting up a chemistry experiment. What portion of recipients will receive each version? How many will receive the winning message after testing? In Split Test 2.0, you’ll be able to mix these ingredients using a clear-and-easy percentage bar.
New testing factors
Do you like to be the master of your email campaigns? We know you do! That’s why new Split Test 2.0 will let you define more testing factors:
- Criteria for the winning message (open rate or click-thru rate)
- Test duration (up to 14 days)
- Results notification ( choose an email address to notify)
New ways to evaluate results
After you perform a split test, get ready – you’re about to discover a treasure-chest of valuable customer insights!
Our system shows not only standard values like open rate and click-thru rate. The new “Improvement” value reports how the winning message compares to the others based on a value you choose in Settings.
The new Split Test 2.0 options are scheduled to arrive next week! Keep an eye on our blog for more info on November 14, 2013.
Soon your newsletters will perform better than ever.
Hope you’re as excited as we are! Let us know in the comments.