Make this Holiday as time for spreading cheer and fulfilling wishes, with a little help from your friends at GetResponse!
Personalize Your Holiday Promotions
After all, you’re sending best wishes (and offers) to the people who support your business. Let them know you appreciate it by adding a face and a voice to your messages. Here are a few ideas to get you going:
Create a personal video email you “made yourself” with GetResponse Multimedia Studio. After the greetings and “thank you’s”, point to the Holiday Discount/Promotion in your message and on your website. Add to the fun with a “scratch gift” they can open for even more savings!
Use the special Holiday Templates we’ve prepared for you. They’re professionally designed, ready for your customized pictures, video, or email to speech messages and guaranteed to bring a smile (and a sale?)!
Take special care to personalize your email copy and subject lines. If you really want to improve your targeting this season, check out the segmentation tips below. Shoppers will love it – and so will your sales.
Send the Right Offers to the Right Shoppers!
The new GetResponse advanced segmentation feature provides the perfect tool to overcome the challenge of cluttered holiday inboxes. Just review the tips below:
Use subscriber profiles, demographics and preferences to target subscribers (and their households) with something for everyone!
Use your purchasing history data to further segment your list/offers by product, price range, even size and colors!
Review all web forms data, such as frequency preferences, and best time of day/week to contact subscribers. And don’t forget to check out the special holiday web form templates. :)
Your online surveys may offer some of the most detailed and current information to date. Take the time to review and get more kaching!
Geo-localize – identify which of your locations subscribers are likely to visit, then send them offers they can actually use. Your holiday sales will skyrocket!
Go Social This Season!
Social media sites are like online malls during the holidays, so make sure you try some of the following to keep visitors in your “store”, sharing the buzz and coming back for more!
Decorate, but tastefully of course. Make it inviting, but don’t crowd out key messages. Start with season’s greetings, then highlight all the goodies on your page, with links to any landing pages.
Add a Holly Jolly sign up form! Include a free gift, free shipping, discount coupons, gift cards, free wrapping – the list is endless – for all new subscribers and social media fans.
Make it easy to share your Holiday fun with sharing icons everywhere! Include social links in your newsletters, close to your calls-to-action.
Gift Giving Guides are great for enticing visitors to sign up as well. Use your segmentation savvy to organize your offerings according to leading demographics, purchasing history, and more.
Discount coupons they can only get by signing up for your newsletter and social media fan pages. Provide the details on the landing page.
Contests, puzzles, mazes, and more! Add some fun with prizes, just make sure to comply with all social media contest rules. Update your page with new games and brain teasers to keep them coming back!
Events, sales, and promo banners. Use banner ads to highlight current and upcoming events and promos. Keep raising expectations!
Charity donations. In this special season, there are many who are in need and you can both enhance your brand and do a good deed by hosting an online event or ad.
Plan Promotions Around Key Shopping Days
You might think every day is a shopping day during the Holidays, and you’d be right – partially. It’s a good idea to plan your ads, promotions, newsletters, and drip campaigns AHEAD of time so you’re giving subscribers plenty of time to organize their shopping priorities. Think of yourself as their online Holiday Shopping Concierge! Now Mark these dates on your campaign calendar.
Black Friday (November 26, 2010)
Thanksgiving may be dedicated to friends and family get-togethers but one of the biggest shopping days of the entire year falls on November 26th. Ramp up with 2-3 targeted emails the week before offer some ideas – and irresistible discounts – for their Holiday gift purchases.
Christmas Day (December 25, 2010)
Starting with Black Friday and continuing straight through December 22nd. This is where a detailed, multi-channel plan will really increase your results. Remember to build up slowly… think “12 days of Christmas” type of sequence.
We hope you’re brimming over with Holiday spirit by now. Now it’s time to use the tips on this page to roll out your campaigns. And don’t forget to watch upcoming blogs for New Year campaign ideas and much more!