Marketers make much effort convincing their clients to join their brand community and hoping for them to become truly loyal brand ambassadors. Whilst doing so, many fail to notice that their email marketing campaigns focus mainly on revenue generation rather than on building strong and positive relationships. Apart from regular commercial newsletters there are other types of messages, such as transactional ones, which aim to create bonds. If you don’t know what transactional emails are just yet, this article is for you. Read more
When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder. This infographic explains what email autoresponders are and how they can improve your email marketing activities. Read more
Automated messages are a great way to build a lasting relationship with your customers. Over the next weeks, we’ll be presenting you with some use case scenarios to show you their full potential. Of course, what you do with them in the end is entirely up to you and your imagination. But for now, let’s meet Bob Green who is looking for some career guidance online. Read more
Almost daily I’m engaged via any number of channels by people given the lead to choose a new Email Service Provider. Sometimes they are seeking an ESP for a company which has never been involved in email marketing and sometimes they are considering a move from one to another. The best place to start is with the right questions for both internal stake holders and the companies you are considering as your partner. Here are 10 good questions to ask.
It’s 2012, and despite the 143,000 results from last year in Google search with some variation of the title “email is dead,” it in fact is still going strong. Email marketing isn’t going anywhere anytime soon, and neither are some of these sneaky, deceptive, and sometimes outright evil email marketing tactics.
A guest post by Kristi Hines. Read more
The Web has evolved into a worldwide social community, and sharing great content is a very sociable thing to do. This creates even more opportunities for marketers to attract new prospects. Generating lots of professional, attractive articles, reports or infographics can be an effective way to promote your business.
Do you like responding to emails? I’m sure some of you do with genuine pleasure. The rest consider it a chore. Encouraging responses to your marketing emails is a key factor in successful communication.
Still, a lot of marketers prefer a monologue and shy away from their subscribers’ questions and opinions.
With pocketbooks tightening, and no sign of a let up, how do you keep the “No Vacancy” sign out all summer long? We wanted to help so we researched your industry to see if there were any changes in consumer behavior that would give us some clues to help you create a winning summer strategy. Read more
Summer’s almost here! Everyone’s getting ready to take a break and have some “fun in the sun”. But sometimes that means NOT reading marketing emails from you. To help keep your audiences engaged, we came up with some tips and best practices on bringing summer Read more
Spring is finally here! It’s the perfect time to refresh your wardrobe – and your email campaigns! Renew your template designs, subject lines, and messages with fresh ideas and approaches! Let the sun awaken your creativity and surprise recipients with some brand new graphics. A unique new image will certainly lead to more email engagement and more traffic to your website! That’s exactly what audiences are waiting for!