Surveys Are the Way to Unlock Your Subscribers’ Hearts

Remember the last time you had a blockbuster post? A video that got more views that all your others… combined? What if you could do that more often? That’s what you can do when you know how to ask your subscribers what they want. That’s the power of surveys. Here are three different ways to use surveys – even single question “surveys” to do that. Read more

How to Use an Email Autoresponder #Infographic

When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder. This infographic explains what email autoresponders are and how they can improve your email marketing activities. Read more

Case Scenario: Autoresponders for Online Coaching

Automated messages are a great way to build a lasting relationship with your customers. Over the next weeks, we’ll be presenting you with some use case scenarios to show you their full potential. Of course, what you do with them in the end is entirely up to you and your imagination. :) But for now, let’s meet Bob Green who is looking for some career guidance online. Read more

10 Questions to Ask Before Choosing an Email Marketing Company

Almost daily I’m engaged via any number of channels by people given the lead to choose a new Email Service Provider. Sometimes they are seeking an ESP for a company which has never been involved in email marketing and sometimes they are considering a move from one to another. The best place to start is with the right questions for both internal stake holders and the companies you are considering as your partner. Here are 10 good questions to ask.

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How to avoid email marketing monologue

Do you like responding to emails? I’m sure some of you do with genuine pleasure. The rest consider it a chore. Encouraging responses to your marketing emails is a key factor in successful communication.

Still, a lot of marketers prefer a monologue and shy away from their subscribers’ questions and opinions.

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