Making A Sale With Your Welcome Email

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By some standards, you will have already done the hard part when someone signed up for your newsletter, thusly scoring you a conversion. Indeed, whereas once upon a time your email list was probably your only concern in your online marketing efforts, in this age of social media marketing, growing that list is harder than it’s ever been.  Read more

Start for Free: A Beginner’s Guide to Real Estate Email Marketing

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Do experts keep mentioning how email is one of the more effective ways to market your real estate business? Yet you really aren’t sure how to implement it… Or do you have a complex autoresponder running that just doesn’t seem to work? Maybe you haven’t tried internet marketing and still stick mainly to cold calling. Wherever you are, there is tons of value you can get from your business by adapting an email marketing campaign.  Email is the best driver of sales when marketing online. Think about it. Read more

Email Success Profile: Wilson Lau’s Success Manifesto

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Are you living a life that’s filled with possibilities? It’s a question Wilson Lau takes seriously. In fact, he founded his business, Success Manifesto, to address it. And although he’s based in Singapore, Wilson has attracted a worldwide audience and developed a profitable business with a diverse customer base. How did he do it? Let’s take a closer look at his business model. Read more

How to Create a Simple Autoresponder Series to Keep Your Leads Hot

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As a small business owner, you should be building your email list – you get that. You worked hard to nail your ideal customer profile and you spent hours creating that perfect opt-in offer that is working like gangbusters. Is your work done? Not by a long shot. You still need to make sure that the people who just signed up to your email list are indeed the right fit for your business (and not freebie seekers) and that they stay subscribed long enough to make a purchase. Read more

Triggered Emails: Do You Know These 21 Profitable Techniques?

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It hurts to lose a sale. Sometimes it’s not even your fault, just bad luck. But what about sales you lose because you never made an offer? Ouch, that’s different — there’s no one to blame but the person in the mirror. Here are the most popular ways to use triggered emails to grab extra sales. Some techniques are quick and easy. Some take a little time and effort. Is it worth it? Here are the numbers. Read more

Why Your Emails Can Do Better as a Series

Too often, email marketers work with blinders on. They focus on a single email campaign and then move on to the next one. However, it often makes sense to take the “big picture” approach to email marketing. In the end you are just trying to reach you email marketing goals. So it makes good sense to take a good look at your current campaigns and see which you can get more mileage out of. Read more