The web is filled with bad call to actions (CTAs). The reason is that most people don’t think for themselves, but just copy others. Or just don’t know any better. Read more
All good landing pages follow a certain structure. These aren’t laws of the universe, but it’s what typically works the best. No point in re-inventing the wheel.
Your subscriber is drawn in by a juicy subject line and just opened your email with high hopes. The offer is perfect, precisely what he is looking for. He even scanned through the email and now.. and now … [Delete]. Hey! What just happened there? Most likely a Caveman Call-to-Action malfunction.
Every email has a goal and 99 out of a hundred times that involves the subscriber taking an action. So the call to action is one of the most important parts of any email. But what if you can’t find them? While it could have been a Call to Action hero, you can imagine that an email that doesn’t include a CTA that spells out exactly what is it the subscriber should be doing, is doomed to fail. Fail. Fail. Read more
When is your promotional email a super success? Although there are some exceptions, most emails are action driven. You want your subscriber to take action: Buy a product, Register for an event or in this case enter a contest. And that is why you have to be clear about it, by using a strong Call To Action in your email. Read more
Successful salespeople ask for the sale. Online marketers need to master that skill too. So let’s take a look at 7 techniques online marketers use for converting lookers into buyers. Read more