How to Build Genuine Social Media Conversations

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Social media has opened up a plethora of new ways to build meaningful relationships with your fans and followers. From sharing blog posts to posting behind-the-scenes videos, your fans are able to start to conceive the ‘human side’ of your company, rather than being simply a faceless brand from which they purchase products and/or services.  Read more

17 Ways to Create Content that Drives Engagement on Facebook

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Your ideal client and customer is on Facebook – that is true for most businesses. Yes, your fans and non-fans, they are already spending time on Facebook. They use it for personal reasons. They spend time following what their real life friends and family are up to, clicking on ads, engaging in groups and following business they buy from. And if you capture their attention, these people can be a big help spread the word about your brand.  Read more

Optimizing Your Content for Facebook, LinkedIn, and Twitter

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When it comes to social media marketing, there’s a lot of balls that you have to keep juggling to keep all of your followers engaged across all of your different platforms. Indeed, this is very much because the users of each generally expect very different things from their different social networks, and understanding what’s appropriate for one and not for another is key to continuing to reach as many of them as possible. Read more

7 Irresistible Content Topics Your Audience Will Love

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Is your audience in love with your content? Or do they read it only when there’s nothing more pressing to do. If your readers aren’t hooked on your content, you may be setting the bar too low. On today’s content-saturated Web, people ignore average content. They need more from you. They need your best. They need content that grabs them by the throat.

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Klout Me In: Why You Need to Know Your Score

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As influencers, online marketers, and people who count all the engagement that comes in – we need to remember that we also need to know where we as people (or a business) stand. Most marketers and businesses focus on analytics, not really looking at what could jumpstart their campaigns, what content is worthy of re-sharing (and remember, recycling is good!), and which people are worthy a follow. So, where does one start? Klout. Read more

9 Blog Design Tweaks That Will Increase Your Email Signups

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You blog for business – I get it. You spend hours creating high-quality content on your blog because you want to stand out from the crowd and catch the attention of your ideal reader. You understand people hardly buy information products or coaching on the first encounter and that you need to slowly make this newly acquired audience like and trust you. Your main focus is on content marketing, and for that you need them to hand over their contact details – their email address. Read more

The Definitive Guide to Blog Commenting

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When was the last time you commented on a blog post? Yesterday…a week ago? A month ago? Despite all you have to do, you might want to squeeze in even 20 minutes a week to write a few good blog comments. Done right, they can get you more results than just adding a few more tweets to your Twitter feed.  Read more