Content Marketing Monday: Why Social Media is Content Marketing

SocialMedia

Or is it? Last week we talked about how you can implement content marketing in a B2B and a B2C environment. But what do you do with all those content marketing campaigns? Do they magically gain you sure customers? They don’t. You need to flip your content marketing coin and see that the other side of it is social media. But don’t get them confused, they are not the same thing! Read more

Content Marketing Monday: Using CM for B2B and B2C

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Last week, you learned about Moments of Inspiration (MOI) and how these — with a bit of *magic* — can easily lead to a great return on investment (ROI). I’m sure you can’t wait to apply this knowledge to your marketing campaigns in upcoming 2015. So why don’t we continue where we’ve left off and take a look at another aspect of Content Marketing: how to use it effectively for B2B and B2C. Feeling excited already? Then let’s go!

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Pinterest Power Tips to Turn Your Content Pro

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It’s only taken 4 years, but Pinterest now tops 70 million users, knocking Twitter off the top spot to become the fastest growing social network on the web. The gloriously aesthetic site design certainly drives sales – a study by RichRelevance found that Pinterest shoppers spend an average of $169, compared to Facebook at $95 and Twitter $70 – making it arguably the most important social network platform on which you should be marketing your products.   Read more

14 Actionable Content Marketing Tips for Small Businesses

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I am sure you are already using some form of content marketing in your business. Whether it is the updates you make on your Facebook page, articles you write for a leading publication in your industry, or writing blog posts for your business blog. You can call it what you want but when you are pushing out content to meet your business goals, you are engaging in content marketing. So it pays to learn to do it right. Read more

How To Craft Excellent Content In Three Steps

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Content is king. It’s the king of SEO, and it’s the king of every great website, blog, infographic, Twitter account, and Facebook page out there. Excellent content drives traffic to your site. It’s as simple as that. No image, blog post, video, or anything else that has ever gone viral has contained content that is anything less than excellent – be it excellently funny, excellently informative, excellently shocking, excellently entertaining, or excellently silly, they have all had one thing in common: excellence. Read more

How to Build Genuine Social Media Conversations

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Social media has opened up a plethora of new ways to build meaningful relationships with your fans and followers. From sharing blog posts to posting behind-the-scenes videos, your fans are able to start to conceive the ‘human side’ of your company, rather than being simply a faceless brand from which they purchase products and/or services.  Read more

17 Ways to Create Content that Drives Engagement on Facebook

engagement

Your ideal client and customer is on Facebook – that is true for most businesses. Yes, your fans and non-fans, they are already spending time on Facebook. They use it for personal reasons. They spend time following what their real life friends and family are up to, clicking on ads, engaging in groups and following business they buy from. And if you capture their attention, these people can be a big help spread the word about your brand.  Read more