If you have been blogging for your business for a while without seeing any results, you might be thinking, “blogging just doesn’t work in my industry”, “what’s the point if nobody is reading my blog?”, “maybe I should invest more in paid advertising and try to get leads from other avenues”, “blogging is a waste of my time”, “I don’t know how to blog. I suck at blogging.” Let me tell you that blogging works in almost any industry when done right.
Guest blogging has come under increased scrutiny of late and Google has updated its algorithms to dissuade the practice. However guest blogging does have marked benefits if implemented correctly, so it’s worth understanding the process before attempting it. Read more
When it comes to design, online marketers used to leave that “mumbo jumbo” to graphic designers. However, there is a growing number of marketers who like to think of themselves as brave souls who don’t need any graphic designers because their knowledge and keen sense for the “design mumbo jumbo” is enough. Now, there is nothing wrong with being a brave soul! But it’s good to know your basics to make sure you improve your brand instead of hurting it. Read more
Google is a large company and one with considerable influence on the internet. Much of what is searched for online is sourced via Google’s search engine, but the technology company is more diverse than simply answering internet users’ questions. Google uses a number of complex algorithms to moderate the quality of content shown. If Google deems your site to be of a low quality it may slap you with a penalty and you’ll find yourself with an expensive bill and a lot of hassle to remove it. Read more
The internet is a crowded place and it can be hard to get your content shared and seen by a large enough audience. Search results are key to your site being accessed, so you want to have content that is easily searchable and readily indexed by Google. However, the tools and strategies that have worked in the past may be exactly that – a thing of the past. Read more
Writing is hard work, isn’t it? It takes a lot out of you. Then doubts creep in. Will my audience actually read this? Even if your topic is relevant, readers sometimes bail out. How to keep them reading? Here are a few insider ideas stolen from top fiction writers. Read more
See those two life coaches over there who recently started their businesses? Both seem to have impressive qualifications, tons of experience and great testimonials. Both are publishing content regularly and seem active on social media. But notice one seems to be doing really well. They are usually fully booked and have a wait list and so it looks like people can’t wait to be work with them. Read more
Are you a very new business owner? Are you a one-person shop? Let’s say you are a coach, consultant, artist, designer, WordPress guru, jewelry maker or creator of handmade soaps … you get the idea. If you own a small business, and you don’t have a large budget to spend on PPC or Facebook advertising, you want to pay attention to this post. Read more
Blogging, email newsletters and articles for the web all carry their own set of rules which you should know about and adhere to if you want your customers and followers to read and share your material. Read more
If you are reading this post, I can safely assume that you are interested in creating an ebook as you first information product. Or perhaps you sell premium coaching or consulting and you want to introduce an entry level product that will lead people down the sales funnel as they become interested in become one-on-one coaching. Yes, we are talking ebooks.