When it comes to email marketing, plain text emails are, if not quite a thing of the past, then certainly on a downwards spiral. The trend these days is to jazz up the email newsletter with some images, illustrations, groovy fonts, and funky layouts. The idea is simple – with so many emails coming through as just words on a screen, yours simply need to be lively so that they jump out at your potential clients, grabbing their attention amidst the endless black and white chatter. Read more
Sometimes there are various thoughts that go through our head when we think of guest blogging, like: “Guest blogging doesn’t work anymore,” “Guest blogging is a huge waste of time,” “I tried publishing on other blogs before but I never got a response,” “I guest posted on a leading blog but it resulted in only a handful of subscribers,” “Guest posting? I don’t even know where to publish or even get started. It all seems so complicated.” Do any of these statements resonate with you? Read more
Every marketer should figure out the ideal number of email campaigns to send. You might go for a base frequency of monthly or weekly email updates, depending on the relationship your target audience has with your brand. With the exception of senders who already have very high frequency of multiple sends per week, an increase in the total number of emails per subscriber can have a direct positive effect on your bottom line results. Read more
Bounce rate seems like a straightforward metric, but the moment you scratch it’s surface, things get murky. Even the definition is murky. The Google Analytics help center defines bounce rate as “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” That seems pretty straightforward, until you learn that your Google Analytics reports don’t precisely reflect that definition. Read more
Think about the number of blog you read on a favourite topic of yours. Let’s say you are a fan of yoga. How many blogs can you find on this particular topic? Thousands? How many good ones can you find? Hundred? How many do you read? Read more
These days, social media is an unrivalled platform on which to direct internet users to your website and your business. The more followers you have across the major social sites – Facebook, Twitter, G+, LinkedIn, Pinterest – the more traffic you will generate towards your website (provided you are creating regular updates and blogs to keep the content fresh and interesting for your potential customers). You need to be doing this daily. It is, of course, essentially free advertising – the only cost incurred is on your time, and if you follow the 6 tips below, it won’t take you very long at all. Read more
Poor pop-ups. Everybody calls them annoying, bad and spammy. But they don’t have to be. Pop-ups don’t have to be bad. They are actually a list-builder’s secret weapon. But when they’re used the wrong way, pop-ups can get pretty annoying. Yours don’t have to be. Read more
Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your pocket. Here’s how.
If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails. So to avoid spam folders, the solution is clear: don’t let your emails look or sound like spam. Our infographic is a quick checklist of email elements that need special attention.
Every digital marketer has to determine their ideal email frequency in order to maximize profit and response to their email marketing program. The purpose of this post isn’t to give you a magic number of emails to send, but rather to show you how to intelligently increase your email frequency (and revenues). Starting with the tactic of resend and remind. Read more