Ideas From the Inbox: Secrets & Mysteries. Why Email Marketers Love ‘em

Nothing inspires the imagination and curiosity of subscribers more than a secret that can be revealed with one mouse-click. This theme is used successfully in campaigns all year round; mystery savings, secret offers and coupon codes seem to have a long tradition supported by increased engagement rates of these campaigns. In this post you’ll find a collection of great ideas, and a few tips on how to do it right.

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