Coupons have been around since the late 19th century, ever since Coca Cola offered a free drink coupon back in 1887. More recently, email marketers are making good use of coupons too. But as with all things email, there is always room for improvement. Read more
Nothing inspires the imagination and curiosity of subscribers more than a secret that can be revealed with one mouse-click. This theme is used successfully in campaigns all year round; mystery savings, secret offers and coupon codes seem to have a long tradition supported by increased engagement rates of these campaigns. In this post you’ll find a collection of great ideas, and a few tips on how to do it right.