Successful salespeople ask for the sale. Online marketers need to master that skill too. So let’s take a look at 7 techniques online marketers use for converting lookers into buyers. Read more
2013 brings new challenges for email marketers. The world’s gone mobile. We’re experimenting with HTML5 video in emails. But some things just don’t change. So apart from bringing you inspiring new content this year, we’d like to recall some of the evergreen email marketing posts we published in the past that still hold true —such as the basics of constructing an effective email. Read more
Are you ready with your Santa Emails? Some email marketers already posted their gift guides, but is it too early? To help you prepare for this year’s Christmas shopping fever, we’ve created a blog post series to guide you through each step and show you how to promote your business during this time in the year. To help you remember the advice, we used a “Christmas gift” theme. Let’s start with… preparing the contents. Read more
Have you ever tried saying more with fewer words? Since studies show reducing the number of words in an email can actually increase your response rates, maybe it’s time to think about this when creating your next campaign.
The design of a captivating newsletter is not easy, and has rules of its own, which I’ve already discussed a while ago here: (header and preheader). Now it’s time to get to the point of each HTML message, e.g. the true email “meat” that includes: the main call-to-action (CTA), and the cornerstone content that generates high conversion. Read more
Often overlooked, taken for granted, and definitely not a “hot topic” – is this how you view your “Call to Action”? If you do, it’s high time to change your attitude! Why put all that time and effort into your campaign only to throw it away with a weak Call to Action?! By underestimating this feature’s “power to convert”, you’re missing opportunities to increase your website traffic − and your campaign revenues! This may surprise you, but a good CTA needs to do a lot more than “Click here”.