Social sharing is an unstoppable trend in email marketing. Actually, we could risk stating a thesis: email is a social tool, too. Why? Just check out the figures from our latest research on the impact of social sharing, which we unveiled in the infographic Email Marketing + Social Media. When 1+1 Equals More Than 2.
The primary focus of the GetResponse blog is to help our clients improve their email campaigns. You’ve told us that our reports are very useful when planning, creating, and sending your messages, so we’re generating more for you! This time we tracked email marketing performance Read more
Surveys are a great way to get information from customers to help you grow your business. They are like a net that catches all this fantastic data if – and only if – we ask the right questions in the right way. What does “right” look like?
We’d like to share the results of our latest study on surveys; in particular, how to create effective questions for your surveys. We think it will round out our recent discussion on surveys (see: Who knew surveys could be so easy!) and give you some solid data to help you get the most out of your customer research this year. So let’s begin!
The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics using HTML. On the other hand, plain text emails can be opened in all email boxes and mobile devices. If you’re sending a really important message or financial statement, that’s a big plus! Read more