Customer loyalty is an emotional bond with your brand. You can foster loyalty by building long-term relationships based on consistent, positive brand experiences. It’s less expensive to retain customers than to acquire new ones. So the smart move is to invest in loyalty programs and relationship marketing.
Marketers make much effort convincing their clients to join their brand community and hoping for them to become truly loyal brand ambassadors. Whilst doing so, many fail to notice that their email marketing campaigns focus mainly on revenue generation rather than on building strong and positive relationships. Apart from regular commercial newsletters there are other types of messages, such as transactional ones, which aim to create bonds. If you don’t know what transactional emails are just yet, this article is for you. Read more
You’ve probably already heard or learned the hard way that it is much more expensive to attract new customers than to retain the existing ones. New customers tend to be skeptical and hesitant when trying out and investing in new products or services. The best approach to this problem is to get your own clients to fall in love with your company and let them do the talking and be your brand advocates. To help you succeed in this, we have prepared something special – a free whitepaper on creating your own effective loyalty program. Read more