As the new year approaches, we are starting to make plans. Next to stargazing and broad predictions about the future of email marketing. It is interesting to see what marketers find are focus points for their email program for next year. Read more
Email deliverability is about as exciting as plumbing, and for the same reasons. When it’s working, you ignore it. When it’s not, you freak out. Read more
Spam traps can become a real nightmare to anyone trying to promote their products with email marketing campaigns. If you‘ve noticed that your email sales or deliveries are down lately, spam traps might be to blame. Read more
Recently, Yahoo! announced a huge change that may affect how you communicate with your subscribers. All Yahoo! accounts whose holders haven’t logged in for the past 12 months are scheduled to be closed. How will this change impact email marketers? Here are some useful tips on how to continue delivering top notch newsletters without losing out on sales due to this change.
Have you ever wanted to be like a Santa —not only making presents and wrapping them up, but also delivering them seamlessly and surprising the recipient with the perfect gift? Email is the way to do it. And you’re about to learn how. You’re also about to get a gift from the Email Santa at GetResponse – a special guide with more holiday campaign inspiration, holiday wish templates and some cool graphics! Read more
TGIF! Yes, it’s Friday so it’s high time to start unwinding. After you’ve finished all those important tasks and projects, that is. And we’ve got just something that will help you have some fun after a hard week’s work. Read more
According to research by MarketingSherpa, one out of every six emails never reaches the intended recipient, because it is blocked mistakenly by a spam filter. And according to Visualize.Yahoo, the spam filters in Yahoo! Mail put a halt to four out of five emails during their email verification process.
The blogosphere is a gigantic, endless conversation, taking place all across the globe. At GetResponse, we’re committed to being part of that conversation. Read more
A couple of days ago we released our complete whitepaper with 10 fail-proof tips for achieving and maintaining the highest levels of email deliverability. Today we want to share with you a success story we’re very proud of: a GetResponse Customer who created this powerful combination of 99% deliverability, excellent list hygiene practices and engaging content. The results? A newsletter open ratio of 128%. Read more
A few weeks ago we published a free whitepaper that described ways to improve your inbox delivery. It was so popular that we decided our users might like a handier format, so we created a shorter version of the 10 steps that are absolutely essential to your deliverability success. Keep it handy and use when needed! Read more