Last week we covered the basics of list acquisition and the tricks you need to know to get engaging and trusting subscribers right from the start. But your work does not stop there, it’s only beginning. Read more
I already bragged about what our company does and in which fields we can jump in and take the weight off your shoulders, now lets go into the practical advice part. To be more precise, we are kicking of the guidelines part of the series, starting with the most important part of email marketing: the List. Read more
In the ever changing world of email marketing one has to be on their toes to keep up with all the requirements and standards that are introduced by ISPs and AntiSpam organizations as they battle to eliminate spam, phishing and other kind of unwanted emails from regular Joe’s mailboxes.
So you think your list is permission-based because all recipients have given their consent to receive mailings from you. Permission has been given. Now you can e-mail them whenever you wish. Is it really as simple as that? Not really. Let’s face the truth, permission should never be taken for granted as the list can go stale faster than you think. Read more
As the new year approaches, we are starting to make plans. Next to stargazing and broad predictions about the future of email marketing. It is interesting to see what marketers find are focus points for their email program for next year. Read more
Email deliverability is about as exciting as plumbing, and for the same reasons. When it’s working, you ignore it. When it’s not, you freak out. Read more
Spam traps can become a real nightmare to anyone trying to promote their products with email marketing campaigns. If you‘ve noticed that your email sales or deliveries are down lately, spam traps might be to blame. Read more
Recently, Yahoo! announced a huge change that may affect how you communicate with your subscribers. All Yahoo! accounts whose holders haven’t logged in for the past 12 months are scheduled to be closed. How will this change impact email marketers? Here are some useful tips on how to continue delivering top notch newsletters without losing out on sales due to this change.
Have you ever wanted to be like a Santa —not only making presents and wrapping them up, but also delivering them seamlessly and surprising the recipient with the perfect gift? Email is the way to do it. And you’re about to learn how. You’re also about to get a gift from the Email Santa at GetResponse – a special guide with more holiday campaign inspiration, holiday wish templates and some cool graphics! Read more
TGIF! Yes, it’s Friday so it’s high time to start unwinding. After you’ve finished all those important tasks and projects, that is. And we’ve got just something that will help you have some fun after a hard week’s work. Read more