Email, RSS or both?

Like most marketers, I am constantly trying to listen to the experts and absorb their opinions and advice. Nowadays, most leading blog authors have adopted email marketing and offer readers the opportunity to sign up for email updates using web forms. Does this mean they’ve replaced RSS with emails? It doesn’t, as they all still provide this option.

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The From Field – Company, Name or…?

From fields?! Really? Sure, we know you use these every day, but we’d like to highlight some areas that may benefit from your attention. For example, did you know? According to a Jupiter Research study, nearly one-third (31%) of email marketers surveyed said their biggest challenges were blacklists and SPAM filters. In fact, the problem of legitimate email with “accurate” header information being stuck in filters (“false positives”) is getting worse.

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Who knew surveys could be so easy!

We thought we’d provide a refresher to remind us all just how easy it is to actually implement a free GetResponse survey!  What better way to find out what your customers are thinking, from product types, to pricing, even colors! And if you follow up on their feedback, they’ll respond more frequently to your offers, so it’s a win-win! Now let’s get started with your survey!

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