Every digital marketer has to determine their ideal email frequency in order to maximize profit and response to their email marketing program. The purpose of this post isn’t to give you a magic number of emails to send, but rather to show you how to intelligently increase your email frequency (and revenues). Starting with the tactic of resend and remind. Read more
So far I have shown you how to build your email list via web forms, social media channels and, other than your own, websites. Today I’ll share another secret with you, which is how to collect new leads in the offline world. Take a look at these 6 bulletproof solutions that will combine your offline and digital marketing efforts into one. Read more
When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder. This infographic explains what email autoresponders are and how they can improve your email marketing activities. Read more
In the last two parts of this series I have shown you how to build your email list with sign-up forms and social media channels such as Facebook, Twitter or Google+. Today I would like to present you with another great method of attracting quality leads. Sit back and relax, as you’re about to learn the 5 secret ways to growing your email list by going beyond your own website. Read more
Are you excited about your next year’s email marketing strategy? Or maybe you’re rather confused and don’t know what to do? No matter which group you are in, you’re in the right place. Find out all you need in the webinar video! Read more
December is the month of summaries, charts and rankings – we compare the most spectacular events, the most famous people or the best performing brands. Why not make an annual summary of your email marketing campaign? This may sound a little bit over the top, but we’re here to help – join us for a webinar with Jordie van Rijn and find out all you need to know about planning your next year’s campaign strategy. Read more
We often focus on what you should do in your email marketing. Sometimes, however, a little constructive criticism goes a long way. Let’s take a look at how you might be sabotaging your own email campaigns. Read more
The email inbox is a battlefield. Messages fight for our attention; only a few win. The rest fall victim to our impatience, annoyance or lack of interest when we click Bin or Spam. Even if we take prisoners (save emails for later) we usually let them die at the bottom of our inbox.