Clients and prospects are more than their email addresses. A savvy salesperson or business development individual would rarely approach two different prospects with the exact same pitch. By the same token, an effective email marketing campaign should never reach out to a wide variety of potential clients with a one-size-fits-all message. This is where dynamic content comes in. Read more
I am not going to lie to you. Here at GetResponse, we are not big fans of routine in marketing. Doing the same ordinary things every day is just not our thing. We bet you don’t want to bore your subscribers to death as well, do you? Read more
In today’s digital world, “content is king” is the mantra du jour. But it’s of little use to just push out content, content, content. It’s one thing to fill your email campaigns with content simply for content’s sake. It’s quite another challenge to include content that matches your subscribers’ needs. Read more
I’ve blogged before about how generating good content comes from knowing the questions that your customers are asking. But what if they aren’t your customers yet? What if you need to seek some inspiration outside of your company team or ecosystem? Here are five great sources which can help you generate excellent content for your blog and your newsletter. Read more
Are you ready with your Santa Emails? Some email marketers already posted their gift guides, but is it too early? To help you prepare for this year’s Christmas shopping fever, we’ve created a blog post series to guide you through each step and show you how to promote your business during this time in the year. To help you remember the advice, we used a “Christmas gift” theme. Let’s start with… preparing the contents. Read more
“Content is king” – over the last two years email marketing experts have said everything there is to say about that topic. Yet to me, nothing is more convincing than opinions from actual practitioners – real email marketers.