The advantage of email marketing is that it’s fast. Very fast. You can quickly deploy thousands or millions of emails with the touch of a button. Voilà! They’re in the inbox of your subscriber (provided you have good email deliverability). There’s no printing, no media to be bought and no long production lines. Read more
Your subscriber is drawn in by a juicy subject line and just opened your email with high hopes. The offer is perfect, precisely what he is looking for. He even scanned through the email and now.. and now … [Delete]. Hey! What just happened there? Most likely a Caveman Call-to-Action malfunction.
What if you were attending dear Aunt Betsy’s funeral, and as you were mourning, the funeral director approached you with a chuckle, smile and a large handshake? What would you think? Insensitive much? Your email subscribers will think the same if you approach them with an inappropriate tone and style. Read more
We often focus on what you should do in your email marketing. Sometimes, however, a little constructive criticism goes a long way. Let’s take a look at how you might be sabotaging your own email campaigns. Read more
Opportunity is in the air. Can you smell it? It’s not the turkey, stuffing or pumpkin pie we can’t wait to consume on Thanksgiving. It’s the smell of opportunity for businesses who strategically know how to leverage their email campaigns to produce the greatest returns during the holiday season.
Let me share a secret with you. Every writer gets an occasional case of writer’s block. The very thought of sitting down to write makes them break out in a cold sweat. If you write copy for your business, you may have experienced it too. Here are simple strategies for overcoming it. Read more
Copywriters often divide their work into two categories: content and true copywriting. The difference? Content is information that’s valuable for its own sake. True copywriting has a specific job to do: it sells. So here are 7 techniques to make your email copywriting sell. Read more
Since the dawn of time, human beings have attempted to persuade each other — first with a club (ouch) and later with words. Over the centuries, a certain structure developed that still works today. In this post, you’ll learn an easy-to-remember structure for any type of persuasive writing. Read more
Imagine for a moment that you are scanning your inbox one Friday afternoon and you see an email with the following subject line: Open this email for FREE BEER! You are a beer drinker (and it’s Friday afternoon) so you immediately stop what you are doing, tune out everything else in the world around you, and open the email.