Why PreHeader Text Is the Most Neglected Part of An Email


How many blog posts about email subject lines have you read? 20, 50, 100? They’re a pretty standard topic on just about any email marketing blog. There’s good reason for this: Email subject lines have a huge influence over the success or failure of an email marketing campaign. An email subject line can, in fact, make or break an email’s success. Subject lines are worth talking about.  Read more

A Surefire Cure for Writer’s Block

Let me share a secret with you. Every writer gets an occasional case of writer’s block. The very thought of sitting down to write makes them break out in a cold sweat. If you write copy for your business, you may have experienced it too. Here are simple strategies for overcoming it.  Read more