Your email navbar does not have to be an exact replica of your site navbar. Think of the NAVigation as the GPS for your customers and prospects. It will guide them to their online destination. And, when carefully mapped out, the navbar will guide them to exactly where you want them to go. Read more
Images in emails are probably one of the most effective ways to attract the subscriber’s attention to your newsletter. Here is a number of facts, tips and tricks on how to use images in emails when working on your campaign. Read more
We want to make your marketing campaigns more successful and your life easier, so we’ve prepared something special for you — our Online Marketer’s Toolkit — to introduce software, apps, and tips & tricks to help you achieve objectives in your New Year’s marketing resolutions. In part 1, we have 5 Photoshop alternatives to make your brand visuals look stunning at no cost. Enjoy!
Only just last week we launched Responsive Email Design inside Email Creator. Now you get the chance to get to know it better (if you haven’t already) and win an iPhone 5s, iPad or Galaxy Mini Cell Phone for doing so. Sound like a great deal? It is! Take part in our Responsive Email Design Competition – here’s what you have to do. Read more
The preheader is a design element that helps you preserve a neat structure in your email. We’ve now added it to Email Creator as one of the Basic Blocks, to simplify the process of creating emails that convert. Now you just drag ‘n’ drop – and your preheader is right in place. Your newsletter gains a new quality – of being readable, consistent, and transparent in structure.
Animated GIFs in emails are controversial, to say the least. Despite that, more and more companies are using them lately – at least that’s what I’ve noticed in my inbox. And more and more, they do it in a fun way, pleasant to the eye and actually making sense. Although that’s not always the case, which I’m going to show you (warning – toward the end of the post, you may get a severe migraine!) Read more
Last year we launched the Email Creator — a great tool offering limitless creative possibilities and allowing marketers with no IT background to quickly create stunning, professional-looking email templates. And now we’ve gone to an even higher level, thanks to innovative technologies in web design and our developers’ creativity. Ladies and Gentlemen: Email Creator 2.0 is now available.
Creating a professional email marketing campaign without giving any thought to effective design is like selling a beautiful three-story mansion and filling it with old, laminate cabinets and garage sale furnishings. You can get the buyers in the front door, but when they take a look around, they will leave faster than they came!
A guest post by Jenna Scaglione. Read more