Halloween is just ‘round the corner, so we wanted to show you a few email monsters (ear-splitting scream) that have visited our inboxes. And although Halloween is all in fun, these howling blunders are best avoided altogether – in these cases, it’s always a trick and never a treat. Read more
Everyone’s on the move in the summer – and that means new opportunities for you to add contacts to your email list. It’s a great way for beginning marketers in particular to “get their feet wet” and find out what words or tactics entice people to sign up to their newsletter. Plus it’s FREE! For you “old pros”, we’re happy to gently remind you of a few basics. Read more
Nowadays, one can easily purchase a database with over a million email addresses for about $300. What next? Just upload your list using an existing or new email marketing account, send the offer to these “fresh” leads and wait for the great results? Actually, NO, this isn’t the way it works.