25 Productivity Hacks for Email Marketers

productivity

Managing an email program is no small task, even if you’re a pro. Depending on whether you’re working for a large or small company (or yourself) you may have designers, writers, directors, customer service, and a dozen other things to manage. Or, if your shop is small, you may get to wear all those hats.  Read more

7 Simple Changes to Boost Your Landing Page Conversions

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Research shows that when a new visitor arrives on your landing page, they are most likely to stay on an average of 10 seconds. Really, just 10 seconds – that’s not a whole lot of time to convince people to respond to your call to action. You must get their attention – fast – and keep it till they reach the end of the page. Read more

How To Create a Convincing Email Marketing Newsletter

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When it comes to email marketing, plain text emails are, if not quite a thing of the past, then certainly on a downwards spiral. The trend these days is to jazz up the email newsletter with some images, illustrations, groovy fonts, and funky layouts. The idea is simple – with so many emails coming through as just words on a screen, yours simply need to be lively so that they jump out at your potential clients, grabbing their attention amidst the endless black and white chatter.  Read more

Expert Lead Nurturing Tactics That Will Work For You Too

LeadNurturing

A company can´t force someone to buy, but at the same time they can´t afford to lose the future opportunity. More than 50% isn’t ready to buy at the time of capturing/subscribing, so it’s important to resourcefully guide them towards the ‘ready to buy’ phase. This is what we call lead nurturing and what can span the whole path from first contact to first revenue. Read more

Simple Marketing Automation for Solopreneurs 

solopreneurs

Solopreneurs have an overwhelming amount of work to do. Between maintaining their sites, networking, social media, taxes and – oh yes- the work they actually get paid for, it’s almost too much. For some, it’s definitely too much – it’s not uncommon for solopreneurs to work 60, 80, occasionally even 100 hours a week.  Read more

Increasing Frequency: How to Properly Do an Email Spree

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Every marketer should figure out the ideal number of email campaigns to send. You might go for a base frequency of monthly or weekly email updates, depending on the relationship your target audience has with your brand. With the exception of senders who already have very high frequency of multiple sends per week, an increase in the total number of emails per subscriber can have a direct positive effect on your bottom line results.  Read more

10 Ways to Reduce the Bounce Rate on Your Website

BounceRate

Bounce rate seems like a straightforward metric, but the moment you scratch it’s surface, things get murky.  Even the definition is murky. The Google Analytics help center defines bounce rate as “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” That seems pretty straightforward, until you learn that your Google Analytics reports don’t precisely reflect that definition.  Read more

Email marketing for VIPs

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Email marketing is designed to develop a relationship, sell a product or service, and encourage the recipient to take action. There are different ways you can accomplish these goals. So let’s see which elements make up the Email VIP experience and not just in the traditional sense.  Read more