List growth is a primary email marketing goal and will have direct impact on your business results. You want to set specific, measurable and realistic goals. Realistic means that it should be ambitious, but attainable taking the available budget and resources into consideration. Read more
Every marketer should figure out the ideal number of email campaigns to send. You might go for a base frequency of monthly or weekly email updates, depending on the relationship your target audience has with your brand. With the exception of senders who already have very high frequency of multiple sends per week, an increase in the total number of emails per subscriber can have a direct positive effect on your bottom line results. Read more
Bounce rate seems like a straightforward metric, but the moment you scratch it’s surface, things get murky. Even the definition is murky. The Google Analytics help center defines bounce rate as “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” That seems pretty straightforward, until you learn that your Google Analytics reports don’t precisely reflect that definition. Read more
Email marketing is designed to develop a relationship, sell a product or service, and encourage the recipient to take action. There are different ways you can accomplish these goals. So let’s see which elements make up the Email VIP experience and not just in the traditional sense. Read more
Do you have the right personality for email marketing? Maybe you feel you need to be more creative. Or more analytical. Or need better people skills. Stop worrying! You don’t need a new personality. You can develop an email marketing style that fits your real personality, shows off your strengths, and puts money in your pocket. Here’s how.
If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails. So to avoid spam folders, the solution is clear: don’t let your emails look or sound like spam. Our infographic is a quick checklist of email elements that need special attention.
Having a deep understanding of your brand’s touchpoints will bring exceptional long-term benefits. It is the way to build a strong, powerful brand at every turn and stay present in the minds of customers. Touchpoint’s are were revenue is generated, loyalty is stimulated, and customer data is collected. Still few brands use the full potential of their touchpoints to gather opt-ins and some of the touchpoint are even totally untapped. Read more
Every digital marketer has to determine their ideal email frequency in order to maximize profit and response to their email marketing program. The purpose of this post isn’t to give you a magic number of emails to send, but rather to show you how to intelligently increase your email frequency (and revenues). Starting with the tactic of resend and remind. Read more
Do you know how many subscribers actually read the content and click on the links in your messages? Constant CTR analysis will help you optimize your email marketing efforts and generate higher profit. Check out these 5 rules for engaging your subscribers and increasing the efficiency of your campaigns. Read more
Remember the last time you had a blockbuster post? A video that got more views that all your others… combined? What if you could do that more often? That’s what you can do when you know how to ask your subscribers what they want. That’s the power of surveys. Here are three different ways to use surveys – even single question “surveys” to do that. Read more