Personalization is one of the biggest trends of Internet marketing right now. Whether it’s personalizing websites, or social media content or emails, more and more marketers are trying their hand with this technique. Read more
Following the report, we’ve recently published in collaboration with Dr Dave Chaffey and Smart Insights, we’ve organized an online webinar to discuss the aims and outcomes of our study. Read more
Autoresponders are one of the oldest and most effective types of email marketing. They’ve been around since Internet marketing was born. They’ve probably sold more than a billion dollars worth of stuff. Read more
Do you want to ensure that your subscribers open more of the emails you send them? Do you want to learn techniques to create subject lines with appeal? One of the biggest problems affecting those of us involved in online marketing is the fact that our subscribers do not open all of our emails. Read more
The web is getting more and more visual all the time. Cisco says video will soon make up most of the traffic on the web. Social posts with images tend to get double the clicks and shares. And infographics are still a great way to build links.
Starting an ecommerce business in today’s economy is a brave venture indeed. It’s never been easier to start an online business. Contradictory? Let me explain. Read more
Each year, email marketing software and tools are getting more sophisticated to ensure that they meet the standards of modern consumers. Personalization, segmentation, automation, deliverability – these, and other similar terms, have been discussed by marketers time and time again. Read more
A good email marketing campaign can deliver more than just sales, done right – an email marketing campaign will give you actionable insights about your subscribers, and while knowing who opens and who doesn’t open your emails is pretty insightful, just because someone opened your newsletter; does not mean they read it fully.
Welcome emails are one of the most effective triggered emails you can send. They work because they arrive right after someone has signed up for your newsletter – in the window of time when your new subscriber is most interested in your emails and your business. Read more
It’s not easy to explain why we enjoy scary books and horror movies so much. Some say it’s because they are the products of curiosity and fascination. Others claim that they are a reflection of our societal fears. Either way, the genre has brought into the popular culture a great deal of truly amazing characters. Halloween is fast approaching, so I decided to reflect on some of my favorite horror stories and see how they can inspire email marketing.