Twice a year email marketing thought leaders gather with senior marketing people from the world’s biggest brands to do some serious mind-sharing at the Media Post Email Insider Summit. It’s always a lively event with plenty of thought provoking panels and educational presentations. Read more
Ah spring! It’s a pretty big deal up here in Canada where the running joke is that we only have two seasons: Ten months of winter and two months of road repair. It’s a time when I have to watch out for my wife sticking price tags on my valuable collection of stuff in the garage. It’s also a time to reassess and renew and a good time to revaluate your email marketing, too. What better way to remind you of that than turn “spring” into an acronym for email marketing? Read more
Are there great email tips and tricks that you’ve heard like a million times, but never really had the chance to see how they work in practice? Welcome to GetResponse new cycle, where real-life examples bring dry theory to life. In “Ideas from the inbox” we review and analyze the contents of our email inboxes to find out which email marketing campaign strategies work best to improve your email performance.
Did you know that almost 800 tests are run on each email to determine if they are spam? It’s almost a miracle that most, if not all, email misses the spam folder. Of course, they do say, “Don’t worry too much about specific rules within SpamAssassin. The rules catch spam. If your email isn’t spam, you shouldn’t be matching the rules. Even if you do hit an occasional rule, unless your email actually is spam, it shouldn’t score high enough to be a problem.” Read more
Everyone knows the popular TV series, Myth Busters, where the rumour mills grind to a halt and old wives’ tales go to die. There are email marketing myths as well which seem to have more lives than the proverbial cat. It’s time we busted those email marketing myths and on Wednesday March 13th, 2PM EST, DJ Waldow and I will do that in a free GetResponse live webinar! Read more
Some marketers have been predicting the death of email since the dawn of social media. Yet it looks like email is here to stay after all – and for good. What really are the differences between the two channels? Which one is more effective? We got some really informed answers to two of our contest questions from renowned email and social media experts: Bill McCloskey of OnlyInfluencers.com and Jay Baer of Convince and Convert. Read more
January is not just for recaps and strategy revisions. It’s also the perfect moment to look for future opportunities and challenges, so you can create improvements — both for the short run and the distant future. To help you get started, we created a chart showing important holidays and seasons of increased customer activity, so you can see at a glance the worthwhile periods for advance planning and special attention.