In November of last year, we ran a quick test – Email Marketing Success Tester – for all email marketers, to test their know-how and awareness of email marketing strategies. We promised to follow up with an analysis of the Tester’s results. Today we proudly announce that our free report – The State Of Email Marketing In SMBs 2011 – is ready for download.
For all those who still haven’t outlined their 2012 marketing strategy, as well as those who from time to time lack inspiration, we have a gift to solve your fears and hesitations and help you set clear dates and objectives for your campaigns throughout the year: The Promo Campaign Planner.
We’re well into January already, but in case you’re still making your email marketing resolutions and setting up your strategies, we’ll continue to provide tips and advice for you. We’ve published a couple of these on other blogs around the web in the recent weeks, so if you missed them, here’s a short roundup. Read more
It’s 2012, and despite the 143,000 results from last year in Google search with some variation of the title “email is dead,” it in fact is still going strong. Email marketing isn’t going anywhere anytime soon, and neither are some of these sneaky, deceptive, and sometimes outright evil email marketing tactics.
A guest post by Kristi Hines. Read more
Mack Collier is a social media strategist and popular public speaker. He works with all sizes of companies helping them leverage social media for marketing. His website, MackCollier.com is a popular spot for social media insight. You’ve probably read some of Mack’s posts at sites such as Marketing Profs. Read more
Back when I was editing a B2B magazine I had a publisher tell me that one reason print wasn’t threatened by digital media was the fact that you couldn’t read an email in the washroom. I replied that wasn’t true if you had a laptop! Read more
It’s only the second day of the New Year, and we’ve already fulfilled one of our New Year resolutions. GetResponse iPhone app version 2.0.1 can be downloaded from the AppStore – you’ll find it has a few amendments and updates that make it even easier to work with. Read more
Since 2001, Mark Brownlow has been dispensing email marketing insight and wisdom via EmailMarketingReports.com, helping email marketers make better decisions with thought provoking articles and solid advice. Recently, Mark was kind enough to allow me to pepper him with some questions about email and online marketing in general. Read more
The evolution of the Internet is an ongoing process. Every year new trends emerge while others decline in strength. This year was no different. And since December is time for revisions and predictions, we’d like to analyze and review some of the most important ones.
Knowing your open and click rates can give you valuable insights into your subscribers’ genuine interests and needs. But it simply isn’t enough. You need to know whether (and how many) subscribers actually completed the purchase. The real “must have” tool for measuring email effectiveness and ROI is the conversion tracking tool now available in your GetResponse Analytics panel.
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