Tag Archives: email marketing tips

6 Email Marketing Spring Cleaning Tips

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 Ah spring! It’s a pretty big deal up here in Canada where the running joke is that we only have two seasons: Ten months of winter and two months of road repair. It’s a time when I have to watch out for my wife sticking price tags on my valuable collection of stuff in the garage. It’s also a time to reassess and renew and a good time to revaluate your email marketing, too. What better way to remind you of that than turn “spring” into an acronym for email marketing? Read more

5 Tips on Handling Negative Comments in Online Marketing

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You don’t have to like negative comments, but you will have to deal with them if you are involved in online marketing. The great thing about email or any other social channel is the bidirectional interaction. When someone is dissatisfied with your brand, you may feel that is also the bad thing about social media, but if you have the right perspective, that negative can be turned into a positive. Read more

5 Ways to Amaze with a Welcome Email

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A welcome email is the most important email you will ever send. Probably the email with the highest open, click and conversion rates too. Not that strange, a welcome email arrives when the subscriber is literally asking for it. So it is a great opportunity for an email marketer to engage new subscribers and drive action.

A guest post by Jordie van Rijn.  Read more

Dave Chaffey Shares Smart Insights on Email Marketing

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Dave Chaffey is an acclaimed marketing author, speaker and teacher. His blog, Smart Insights delivers on the promise of its name with daily marketing insight. He enjoys sharing tips, tools and techniques on all things digital, but especially SEO, PPC, Social Media, Email Marketing, Site Design & Analytics! I’m thrilled he took the time to share his wisdom on email marketing with the GetResponse community! Read more