Local businesses have so many things to stay on top of that marketing often becomes a second, even third, priority. Marketing activities get pared down to their barest essentials – to only a few tasks per week. Every one of those tasks has to deliver results. Small business owners don’t have time to fuss around with things that don’t work. Fortunately, if you’re reading this blog you’ve already found one of the most effective marketing tools: email marketing.
Working with various brands and industries we are witnesses to a lot of different approaches to email marketing on a daily basis. We may find some of these to be truly innovative and we gladly watch as they skyrocket the results of our clients that use them (of course we also share them with you on this very blog). However, we also see a number of accounts using so called marketing “tricks” that are supposed to increase the results, but often have the opposite effect. Read more
Oh my, look at the calendar! It’s almost Christmas! Doesn’t time fly too quickly? Don’t worry — we’ve got a free, downloadable resource chock full of holiday campaign ideas. But first, let’s review a handful of quick tips to get you off to a fast start. Read more
Often posts about how small businesses can produce/use video content for email and online marketing focus on the editing software and video hosting services. That’s all well and good, but what about the hardware required? That’s the tougher nut to crack for many of us I think. So, I’d like to share a few tips and things I’ve learned about hardware and video production. Don’t worry, this will be a high level pass and I won’t bury you in specs or techno-babble. Read more
Ah spring! It’s a pretty big deal up here in Canada where the running joke is that we only have two seasons: Ten months of winter and two months of road repair. It’s a time when I have to watch out for my wife sticking price tags on my valuable collection of stuff in the garage. It’s also a time to reassess and renew and a good time to revaluate your email marketing, too. What better way to remind you of that than turn “spring” into an acronym for email marketing? Read more
Welcome back in the New Year! I’m pretty sure it’s going to be a great one! But before we continue with the editorial plans for this blog in 2013, here’s one last look at what you enjoyed reading most in 2012. Read more
Guest post by J. Marion
NOTE: Today’s guest blog post is from a long-time GetResponse customer who runs a 7-figure info marketing business and includes a very simple tip to use GetResponse to boost your income immediately! Read more
You don’t have to like negative comments, but you will have to deal with them if you are involved in online marketing. The great thing about email or any other social channel is the bidirectional interaction. When someone is dissatisfied with your brand, you may feel that is also the bad thing about social media, but if you have the right perspective, that negative can be turned into a positive. Read more
When it comes to using social media for marketing, it’s more about the listening than it is the talking. It’s been said many times that social media is not a megaphone. The old model of push marketing is being replaced by the pull marketing model which in contrast to most traditional media is an interactive approach.
A welcome email is the most important email you will ever send. Probably the email with the highest open, click and conversion rates too. Not that strange, a welcome email arrives when the subscriber is literally asking for it. So it is a great opportunity for an email marketer to engage new subscribers and drive action.
A guest post by Jordie van Rijn. Read more