Nonprofit marketing can be challenging in the best of times. But during a recession, contributions and government funding dry up and nonprofits are left with “bread and water” budgets. Enter Email Marketing!
GetResponse has always had a strict opt-in policy, as have many ESPs for as long as I can remember. Permission based email is the key to success in Email Marketing. However… this may not be enough for your friendly ISP. The new word on the street is ACTIVE.
Welcome back to our series of helpful tips from small business customers! We believe there’s nothing more credible than one entrepreneur helping another, because they understand the challenges first hand. Read more
Your email marketing success has always been our top priority here at GetResponse. By searching for useful tips and ideas to help you market your business more effectively we try to facilitate you to achieve your business goals. Do you know where do the most precious tips come from? They come from YOU! Read more
It’s summertime and visitors and tourists abound. Hooray! But there are a lot of restaurants competing for those same customers, so we’d like to offer some tips to help you bring them into your place.
If you regularly skim through your junk folder, you must have noticed some patterns when it comes to the structure of emails that land there. Let’s face it – there’s a horde of marketers that decide to take the risky route and, instead of writing well-formatted HTML messages, they simply insert a one gigantic image and link it to their landing page. This not only runs counter to HTML and email design best practices, but it also guarantees a junk folder “final stop” in most cases.
Yes, marketers, even a great domain reputation and a top-notch team optimizing deliverability “round the clock will NOT help you if your HTML template violates spam rules.
That’s why we’ve decided to draw up a 4-part series of posts that will shed some more light on effective planning of your email message sections, in accordance with industry’s best practices.
With pocketbooks tightening, and no sign of a let up, how do you keep the “No Vacancy” sign out all summer long? We wanted to help so we researched your industry to see if there were any changes in consumer behavior that would give us some clues to help you create a winning summer strategy. Read more
Helping GetResponse customers is our top priority and we’re always searching for useful tips and ideas to help you market your business more effectively. Sometimes the best ideas come from you! So we recently asked users with the highest OR and CTR rates to share with the rest of us their Read more