Every email has a goal and 99 out of a hundred times that involves the subscriber taking an action. So the call to action is one of the most important parts of any email. But what if you can’t find them? While it could have been a Call to Action hero, you can imagine that an email that doesn’t include a CTA that spells out exactly what is it the subscriber should be doing, is doomed to fail. Fail. Fail. Read more
As consumers become pickier about offers, and competition gets fiercer every year, your arsenal of marketing strategies shrinks and forces you to start thinking outside the box. However there’s one tactic that — if done right — can be the key to your customers’ hearts, minds, and wallets. Read more
If your business is in ecommerce, your audience is largely female, or your content is mostly visual, Pinterest is the place to be. With 70 million users and a growth rate that eclipsed Twitter six months ago, Pinterest is no longer something to hold out on until it takes hold. It’s taken hold. Read more
If you think that email is an obsolete form of promotion and won’t bring you any benefit, especially financial – let me tell you just two words: you’re wrong. Read more
Ever heard of a TED talk? If you haven’t, stop everything, read this, then go to TED.com. Read more
Whether you’re a devoted football fan or just like to watch the commercials, we know you’ve got an interest in email marketing. To celebrate the game and the new Super Bowl-themed email templates we’ve just added, here’s a list of ideas for how to incorporate the big game into your email marketing playbook. Read more
This post was supposed to be about how exciting this year has been for GetResponse and the email marketing community. But what goes into a year’s summary? Boring rankings you can find on any website? Updates on best/most popular/worst ideas/people/technologic novelties? An annual summary isn’t just a look back but look to the future. Having celebrated our 15th year in business this year, we came up with 15 lessons to carry into the New Year.