9 Email Marketing Tips from Your Favorite Monsters #Infographic


It’s not easy to explain why we enjoy scary books and horror movies so much. Some say it’s because they are the products of curiosity and fascination. Others claim that they are a reflection of our societal fears. Either way, the genre has brought into the popular culture a great deal of truly amazing characters. Halloween is fast approaching, so I decided to reflect on some of my favorite horror stories and see how they can inspire email marketing.

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You Are Emailing A Brain


Everything we see around us becomes a reality thanks to our brains. When you are sending out an email, the subscriber’s brain is where the action takes place. We normally don’t think about which part of the brain is activated by our emails. But luckily there is a science to it. Read more

What Do ISPs Really Look At In Content: Deliverability Part VI


Anti-spam content filters used by ISPs have been in development for many years now. With so many ways for spammers to get their messages across, we look at reputation based methods (hijacking or rotating IPs, rotating from address, generating new domains to remove the reputation value). However with the global change to IPv6 on the horizon, focusing on content is becoming even more important. Read more

Don’t Be Mistaken For A Spammer: Deliverability Part V


We already covered the most important matters about lists, so lets move on to content. I would like to point out here that content and list quality can be looked at as closely related subjects, as high quality content can improve your relations and engagement rates the same way bad content can put your subscribers off and make them unsubscribe, ignore, or even mark your messages as spam. Read more