Wakeup Call: Begin Your Emails with a Call to Action in Mind

Every email has a goal and 99 out of a hundred times that involves the subscriber taking an action. So the call to action is one of the most important parts of any email. But what if you can’t find them? While it could have been a Call to Action hero, you can imagine that an email that doesn’t include a CTA that spells out exactly what is it the subscriber should be doing, is doomed to fail. Fail. Fail.  Read more

15 Marketing Lessons to Learn Before 2014 [Year Summary]

This post was supposed to be about how exciting this year has been for GetResponse and the email marketing community. But what goes into a year’s summary? Boring rankings you can find on any website? Updates on best/most popular/worst ideas/people/technologic novelties? An annual summary isn’t just a look back but look to the future. Having celebrated our 15th year in business this year, we came up with 15 lessons to carry into the New Year.

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