Grid Planning your Email Newsletter Layout

Designing your email newsletter has always been an art. Well maybe we also need to add a bit of science and a lot of common sense. But it is still an art; there are so many choices you can make in content, timing, personalization. Also the way the final email will look can have many variations. We all know the presentation of your mail can have big impact on your results and conversions, but the effectiveness of your email newsletter begins one step before that: by planning your email layout. Read more

How to Use Video in Email #Infographic

Persuasive copy and attention-grabbing pictures aren’t enough anymore. Lately, standard sales pitches and product presentations fall flat. That’s why more and more email marketers are reaching out for non-standard strategies and a broader approach. Of them all, video in email turns out to be exceptionally effective. Today’s infographic presents some ideas on how to do it right. Read more

20 Habits of Highly Effective Email Marketers

Think for a second about all the non-work related and personal emails you received in your inbox this morning. I am talking about all the newsletters you are subscribed to, the blogs you follow and the businesses whose lists you are on. Which ones of those emails did you click right open? Which ones did you delete straightaway? Read more

Canada’s New Anti-Spam Act: What You Need to Know

On July 1st, 2014 we’re going to see a dramatic change when it comes to sending out emails to Canadian IP’s. That’s right, it is the inevitable coming of CASL (Canada’s Anti-Spam Act). Most businesses that advertise, sell, or get customers through emails are at the edge of their seats screaming bloody Mary. However, if you know your facts, you can prepare and calmly await the day that changes all.

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Fix Your Metrics & Take Your Email Marketing to Greater Heights

Imagine your are flying a plane. From the captains chair you look around, certainly a nice view. In your cockpit are also lots of gages and meters, like speedometer and altitude. A layout of the cockpit is made so that the primary gauges – the ones you look at the most – are clustered towards the center of the dashboard. There are also secondary gages like the fuel gage, engine temperature and oil pressure.  Read more

Best Marketing Blogs to Add to Your RSS Feed

Marketing is all about merging the old ways with the ever changing trends. Whatever strategy you undertake, it is good to know what marketing experts say. If you google “marketing blogs” you will find an overwhelming amount of results, which is why I took it upon myself to sift through the best of the best and create a list of blogs that in my opinion, everyone should have in their RSS feed. Read more