What Have You Done For Me Lately? Why Subscribers Unsubscribe

ubsubscribers

Has anyone unsubscribed from your list lately? If no one has, you probably either have a super-tiny list or no list at all. Because every marketer – every single one – loses subscribers. We lose subscribers all the time. No matter how hard you try and how long you work, some people are just going to fall off your list now and then. It’s the facts of life… or at least the facts of email marketing.  Read more

Create a Father’s Day Email Marketing Campaign That Rocks

FathersDay

Father’s Day is fast approaching. I’ve decided to take a closer look at the emails in my inbox and check how email marketers tackle the upcoming celebration. I wanted to find out more about the latest trends that dominate the Father’s Day communication. Take a look at what I have gathered and compare the presented ideas with your email marketing efforts. What is the father’s role in your strategy? Read more