Prove and Improve the Worth of Your Email Marketing with Smart KPIs

Email marketing is highly measurable – as a result, there is a variety of metrics available to every email marketer. All these statistics can be even a bit too much. KPIs are often not well understood. What makes a number a key performance indicator? What type of information should be reported? In this series of posts I’d like to share some words on making email marketing metrics insightful and actionable. Starting with Metrics, KPIs and other marketing drugs. Read more