Email Marketing and Social Media – What’s Goin’ On?!

First of all, we wanted to give you all a “high five” for your plans to “link up” with social media in 2010. Here are what respondents told us in our 2010 Email Marketing Trends Report:

Social Media Activity – A 113.2% increase in use of links to new messages on social media pages; a 109.1% increase in use of sign-up forms on Facebook, etc. fan pages; 88.8% will increase share options and 71.6%  more will place “follow us” links in email messages. Read more

HTML messages improve your CTR!

The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics using HTML. On the other hand, plain text emails can be opened in all email boxes and mobile devices. If you’re sending a really important message or financial statement, that’s a big plus! Read more