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	<title>Email Marketing Tips - Blog GetResponse &#187; emailmarketing</title>
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	<link>http://blog.getresponse.com</link>
	<description>Email marketing</description>
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		<title>Webinar &#8211; Web Forms &amp; Segmentation</title>
		<link>http://blog.getresponse.com/webinar-web-forms-segmentation.html</link>
		<comments>http://blog.getresponse.com/webinar-web-forms-segmentation.html#comments</comments>
		<pubDate>Thu, 20 Jan 2011 14:28:11 +0000</pubDate>
		<dc:creator>Piotr Krupa</dc:creator>
				<category><![CDATA[webinar]]></category>
		<category><![CDATA[emailmarketing]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=5017</guid>
		<description><![CDATA[We have a new webinar for you. This time you’ll get tips on how to increase the effectiveness of two top GetResponse features – Advanced Segmentation and Web Form Builder. Sign up is FREE to get the knowledge you need &#8230; <a href="http://blog.getresponse.com/webinar-web-forms-segmentation.html">Read more</a><p><a href="http://blog.getresponse.com/webinar-web-forms-segmentation.html">Webinar &#8211; Web Forms &#038; Segmentation</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src='http://blog.getresponse.com/uploads/thumbnails/5017.jpg' alt='post thumbnail' /></p>
<p>We have a new webinar for you. This time you’ll get tips on how to increase the effectiveness of two top GetResponse features – Advanced Segmentation and Web Form Builder.</p>
<p><br class="spacer_" /></p>
<p>Sign up is FREE to get the knowledge you need to increase the relevance and results<span id="more-5017"></span> of your <a href="http://www.getresponse.com/">email marketing</a> campaigns.</p>
<p><br class="spacer_" /></p>
<p>The “Web Forms &amp; Segmentation” webinar will start at<strong> 1PM EST January 25th. </strong></p>
<p><br class="spacer_" /></p>
<p>The FREE 30-minute webinar will cover the following:</p>
<ul>
<li>Create attention-grabbing <a href="http://www.getresponse.com/glossary/web-form.html">web forms</a>.</li>
</ul>
<ul>
<li>Use data from web forms and surveys in segmentation.</li>
</ul>
<ul>
<li>Quickly and easily group your customers based on email activity, geography, and profile data.</li>
</ul>
<ul>
<li>Choose the perfect mix of segmentation criteria to create and send the right messages to the right audiences.</li>
</ul>
<ul>
<li>Learn how to ask the right questions for effective segmentation. </li>
</ul>
<ul>
<li>Improve how you analyze and apply behavioral data.</li>
</ul>
<p><br class="spacer_" /></p>
<p>To <strong>REGISTER NOW <a href="http://getresponse.clickwebinar.com/register/498-278-143">click here</a>!</strong></p>
<p><br class="spacer_" /></p>
<p>Registration only takes about 2 minutes. All you have to do is click here, fill in a few fields and that’s it. If by some chance you forget your webinar “date”, we’ll remind you a day and an hour ahead of time, so no worries!</p>
<p><br class="spacer_" /></p>
<p>If you can’t make it January 25th or the time of day doesn’t work, we’ve got you covered! We’re offering <strong>multiple sessions</strong> and <strong>holding webinars twice a day</strong>, in the early afternoon and early evening, so you’ll always have a chance to participate. All you need to do is<a href="http://www.getresponse.com/learning-center/webinars"><strong> check the schedule </strong></a>and sign up to reserve your place!</p>
<p><a href="http://blog.getresponse.com/webinar-web-forms-segmentation.html">Webinar &#8211; Web Forms &#038; Segmentation</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/update-from-our-first-getresponse-live-webinar.html" title="Update from our FIRST GetResponse Live Webinar! ">Update from our FIRST GetResponse Live Webinar! </a></li><li><a href="http://blog.getresponse.com/webinar-getting-started-with-getresponse.html" title="Webinar &#8211; Getting started with GetResponse">Webinar &#8211; Getting started with GetResponse</a></li><li><a href="http://blog.getresponse.com/getresponse-launches-free-webinars.html" title="GetResponse launches FREE webinars!">GetResponse launches FREE webinars!</a></li></ul>]]></content:encoded>
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		<title>Meet us in Las Vegas and Miami</title>
		<link>http://blog.getresponse.com/meet-us-in-las-vegas-and-miami.html</link>
		<comments>http://blog.getresponse.com/meet-us-in-las-vegas-and-miami.html#comments</comments>
		<pubDate>Tue, 18 Jan 2011 17:41:39 +0000</pubDate>
		<dc:creator>Mick Griffin</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[EmailEvolution]]></category>
		<category><![CDATA[emailmarketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[LasVegas]]></category>
		<category><![CDATA[MarketingSherpa]]></category>
		<category><![CDATA[marketingsherpaconference]]></category>
		<category><![CDATA[Miami]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=5007</guid>
		<description><![CDATA[Hi, the GetResponse Team and I will be heading into Email Expert territory over the next couple of weeks. We begin by attending the Marketing Sherpa Email Summit in Las Vegas, then cross country to the Atlantic coast for the &#8230; <a href="http://blog.getresponse.com/meet-us-in-las-vegas-and-miami.html">Read more</a><p><a href="http://blog.getresponse.com/meet-us-in-las-vegas-and-miami.html">Meet us in Las Vegas and Miami</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src='http://blog.getresponse.com/uploads/thumbnails/5007.jpg' alt='post thumbnail' /></p>
<p>Hi, the GetResponse Team and I will be heading into Email Expert territory over the next couple of weeks.</p>
<p><br class="spacer_" /></p>
<p>We begin by attending the Marketing Sherpa Email Summit in Las Vegas, then cross country to the Atlantic coast for the Email Evolution in Miami, FL,<span id="more-5007"></span> run by the eec (Email Experience Council), the <a href="http://www.getresponse.com/">email marketing</a> arm of the Direct Marketing Association (DMA). You can check them out at the links below:<br />
 <strong> </strong></p>
<p><br class="spacer_" /></p>
<p><strong>Marketing Sherpa’s Email Summit 2011 + Awards &amp; Expo – January 24-26, Las Vegas, NV</strong><br />
 <a href="http://www.sherpastore.com/EmailMarketingSummit2011.html">http://www.sherpastore.com/EmailMarketingSummit2011.html</a></p>
<p><br class="spacer_" /></p>
<p><strong>EEC Email Evolution – January 31-February 2, Eden Roc, Miami</strong><br />
 <a href="http://www.the-dma.org/conferences/emailevolution/">http://www.the-dma.org/conferences/emailevolution/</a></p>
<p><br class="spacer_" /></p>
<p>Both events have great speakers from such organizations as ReturnPath and MecLabs, and great keynote speakers such as Gary Vaynerchuk and David Meerman Scott.</p>
<p><br class="spacer_" /></p>
<p>If you plan to attend either of these events, please reach out to me at <a href="mailto:mick.griffin@getresponse.com">mick.griffin@getresponse.com</a>. If not, don&#8217;t worry. I’ll be tweeting valuable news and tips from the events on twitter <a href="http://twitter.com/mickgriffin">@mickgriffin</a> and <a href="http://twitter.com/getresponse">@GetResponse</a>. Also watch for my event wrap ups on the GetResponse Blog.</p>
<p>Until Next Time</p>
<p><a href="http://blog.getresponse.com/meet-us-in-las-vegas-and-miami.html">Meet us in Las Vegas and Miami</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/great-insights-from-the-email-summit-2012.html" title="Great Insights from the Email Summit 2012">Great Insights from the Email Summit 2012</a></li><li><a href="http://blog.getresponse.com/webinar-web-forms-segmentation.html" title="Webinar &#8211; Web Forms &#038; Segmentation ">Webinar &#8211; Web Forms &#038; Segmentation </a></li><li><a href="http://blog.getresponse.com/the-priority-inbox-challenge.html" title="The Priority Inbox Challenge">The Priority Inbox Challenge</a></li></ul>]]></content:encoded>
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		<title>The Priority Inbox Challenge</title>
		<link>http://blog.getresponse.com/the-priority-inbox-challenge.html</link>
		<comments>http://blog.getresponse.com/the-priority-inbox-challenge.html#comments</comments>
		<pubDate>Tue, 07 Sep 2010 13:34:00 +0000</pubDate>
		<dc:creator>Karolina Stefanowicz</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[emailmarketing]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=3843</guid>
		<description><![CDATA[Last week the online buzz was all about Gmail Priority Inbox. A great solution for users who can now deal with email overload more effectively has become a challenge for email marketers, as relevant communication just became more important than &#8230; <a href="http://blog.getresponse.com/the-priority-inbox-challenge.html">Read more</a><p><a href="http://blog.getresponse.com/the-priority-inbox-challenge.html">The Priority Inbox Challenge</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/the-priority-inbox-challenge.html"><img class="alignleft size-full wp-image-3844" title="062" src="http://blog.getresponse.com/uploads/2010/09/062.jpg" alt="" width="157" height="150" /></a>Last week the online buzz was all about <a href="http://mail.google.com/mail/help/priority-inbox.html">Gmail Priority Inbox</a>. A great solution for users who can now deal with email overload more effectively has become a challenge for email marketers, as relevant communication just became more important than ever.</p>
<p><span id="more-3843"></span></p>
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<p><br class="spacer_" /></p>
<p><br class="spacer_" /></p>
<p>Ever since Google announced their new Gmail feature, there’s been an ongoing discussion. Some say it presents a challenge to email marketers, while others already see it as an opportunity that will have the overall effect of decreasing inbox clutter.</p>
<p><br class="spacer_" /></p>
<h3><strong>How does this work?</strong></h3>
<p>As you probably know already, with the new priority inbox, Gmail now assigns incoming mail to three categories: “Important and unread”, “Starred” and “Everything else”. This means Gmail users now have more control over their mail without setting up complex rules in their inboxes. Over time, the mailbox “learns” which emails are opened, read, answered or deleted and bases its actions on user behavior. Users can easily adjust it by adding other messages to the categories. Of course, the longer they use the account, the better the filter gets at categorizing their emails.</p>
<p><br class="spacer_" /></p>
<p>
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</p>
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<p><span style="color: #0c3d7b; font-size: x-large;"><span><span style="color: #666666;"><br />
 </span></span></span></p>
<h3><strong>What does this mean for email marketers?</strong></h3>
<p>Helping users deal with unwanted emails is likely to become a trend for other ESPs, sooner or later. Hotmail has already introduced “Sweep” and Yahoo! is also categorizing users’ emails. So the challenge for email marketers is to convince Gmail users to “teach” their filters that messages from <span style="text-decoration: underline;">you</span> are important. If you haven’t been engaging them in <strong>effective communication</strong> so far, now is a good time to start.</p>
<p><br class="spacer_" /></p>
<p>As the short film explaining the new feature shows, the key word is “<strong>personal</strong>”.</p>
<hr size="1" />
<p><br class="spacer_" /></p>
<p><img class="aligncenter size-full wp-image-3845" title="screen" src="http://blog.getresponse.com/uploads/2010/09/screen.png" alt="" width="560" height="368" /></p>
<p><br class="spacer_" /></p>
<h3><strong>How do you deal with the Priority Inbox challenge?</strong></h3>
<p>Fortunately, email marketers have an array of tools to <strong>increase the relevance</strong> of their <a href="http://www.getresponse.com/">email marketing</a> campaigns and make it to the subscriber’s priority inbox.</p>
<p><br class="spacer_" /></p>
<ul>
<li><strong>Permission-based communication</strong></li>
</ul>
<p style="padding-left: 30px;">Do not contact recipients that did not explicitly request to receive your mailings. That’s the golden rule.</p>
<p><br class="spacer_" /></p>
<ul>
<li><strong>Personalization and customer-centricity </strong></li>
</ul>
<p style="padding-left: 30px;">The main idea is to make your content relevant and focused on the needs of the customer. Sending emails based on customer profile or purchase history will definitely increase engagement. Personalizing the FROM field in your messages is a must.</p>
<p><br class="spacer_" /></p>
<ul>
<li><strong>Segmentation</strong> <strong> </strong></li>
</ul>
<p style="padding-left: 30px;">The more <strong>relevant data</strong> you gather during your <a href="http://blog.getresponse.com/how-web-forms-can-impact-your-segmentation-tactics.html">sign up process</a>, the more accurate your communication aimed at particular groups of customers can become.</p>
<p><br class="spacer_" /></p>
<ul>
<li><strong>Compelling subject lines</strong></li>
</ul>
<p style="padding-left: 30px;">They’re your first chance of getting your email read. This means you should now really <strong>concentrate on your copy</strong>. Make sure you use effective, non-spammy keywords to capture the reader’s attention (and not turn them off).</p>
<p><br class="spacer_" /></p>
<ul>
<li><strong>Call-to-action</strong></li>
</ul>
<p style="padding-left: 30px;">Encourage your recipients to reply to your emails or click on links included in them with clear calls to action. This will send a positive message to their Gmail filter.</p>
<p><br class="spacer_" /></p>
<ul>
<li><strong>Design and <a href="http://blog.getresponse.com/want-to-impress-choose-html-email-format.html">HTML best practices</a></strong></li>
</ul>
<p style="padding-left: 30px;">This is simple – if your emails are well-balanced, good-looking and, most importantly, delivered to your subscribers as planned, they are more likely to be read and have the desired effect.</p>
<p><br class="spacer_" /></p>
<ul>
<li><strong>Consistent sending schedule</strong> <strong> </strong></li>
</ul>
<p style="padding-left: 30px;">Let Gmail know you’re a regular “visitor”.  But don’t overdo it – it’s much more likely for a subscriber to mark your messages as unimportant if you irritate them with a barrage  of emails right now.</p>
<p><br class="spacer_" /></p>
<ul>
<li><strong>Transactional emails </strong></li>
</ul>
<p style="padding-left: 30px;">Take a closer look at them – they’re the ones that are most likely to be opened and acted upon. Make them engaging for the user and extend this to the rest of your mail.</p>
<p><br class="spacer_" /></p>
<ul>
<li><strong>Requests to subscribers</strong></li>
</ul>
<p style="padding-left: 30px;">Ask your subscribers to add your address to their address book, making you a priority sender. You might also send your subscribers a reminder sometime soon, asking them to mark your emails as important. Just make sure those emails are also what the subscribers expects to receive.</p>
<p><br class="spacer_" /></p>
<hr size="1" />
<p>If you already have an effective email marketing strategy, your emails have a much higher chance of being categorized as “important”. It’s also worth remembering that users will still look through their “Everything else” inboxes to see what’s escaped the Gmail filter. Your job as email marketers is to make your emails as appealing and engaging as possible – but this should always be your top priority. After all, isn’t relevance what successful communication is all about? It’s just that some marketers simply tend to forget about it.</p>
<p><br class="spacer_" /></p>
<p>Let us know how you’re dealing with the Priority Inbox Challenge. We’re also preparing a post which will describe in detail the latest changes in email clients – plus give you more tips on how to stay in your subscribers’ inbox, so stay tuned!</p>
<p><a href="http://blog.getresponse.com/the-priority-inbox-challenge.html">The Priority Inbox Challenge</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/webinar-web-forms-segmentation.html" title="Webinar &#8211; Web Forms &#038; Segmentation ">Webinar &#8211; Web Forms &#038; Segmentation </a></li><li><a href="http://blog.getresponse.com/meet-us-in-las-vegas-and-miami.html" title="Meet us in Las Vegas and Miami">Meet us in Las Vegas and Miami</a></li><li><a href="http://blog.getresponse.com/one-more-present-to-open.html" title="One More Present to Open">One More Present to Open</a></li></ul>]]></content:encoded>
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		<title>3 Easy Steps to Boost Summer Bookings &#8211; Without Blowing Your Budget!</title>
		<link>http://blog.getresponse.com/3-easy-steps-to-boost-summer-bookings-without-blowing-your-budget.html</link>
		<comments>http://blog.getresponse.com/3-easy-steps-to-boost-summer-bookings-without-blowing-your-budget.html#comments</comments>
		<pubDate>Mon, 14 Jun 2010 22:15:12 +0000</pubDate>
		<dc:creator>Kate Grochowska</dc:creator>
				<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[emailmarketing]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=2465</guid>
		<description><![CDATA[With pocketbooks tightening, and no sign of a let up, how do you keep the “No Vacancy” sign out all summer long? We wanted to help so we researched your industry to see if there were any changes in consumer &#8230; <a href="http://blog.getresponse.com/3-easy-steps-to-boost-summer-bookings-without-blowing-your-budget.html">Read more</a><p><a href="http://blog.getresponse.com/3-easy-steps-to-boost-summer-bookings-without-blowing-your-budget.html">3 Easy Steps to Boost Summer Bookings &#8211; Without Blowing Your Budget!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/?p=2465&amp;preview=true"><img class="alignleft size-full wp-image-2466" title="hotelarze header" src="http://blog.getresponse.com/uploads/2010/06/hotelarze-header.jpg" alt="" width="157" height="150" /></a>With pocketbooks tightening, and no sign of a let up, how do you keep the “No Vacancy” sign out all summer long? We wanted to help so we researched your industry to see if there were any changes in consumer behavior that would give us some clues to help you create a winning summer strategy. <span id="more-2465"></span>We hit pay dirt!</p>
<p>Did you know that people are doing more online research before booking their summer vacations? They’re searching an average of 22 travel websites (Google), communicating with friends and family via Facebook and Twitter, reading blogs and destination review sites, etc. What does this mean for your summer <a href="http://www.getresponse.com/">email marketing</a> plans? If potential clients are visiting more online sites, then you need to be there. It also means you need to “orchestrate” all these marketing channels so they complement each other.</p>
<p>Let’s look at some tactics and tools you can use right now – at no added cost – to generate bookings and online buzz multichannel style!</p>
<p><strong>3 Steps to Attracting Summer Visitors − Wherever They Are!</strong></p>
<p>1.    <strong>Socialize your summer campaigns!</strong> According to Hospitality eBusiness Strategies (HEBS)*, multi-channel marketing should be the norm for 2010. You’ll need to reach current and future guests at multiple touchpoints to get to them before the competition. Most of those touchpoints include social media, so you need to be where the buzz is!</p>
<p>For example, did you know that 49% of Twitter users said they made an online purchase because of an email, compared to 33% of all email users?* So&#8230;if you launch an <a href="http://www.getresponse.com/glossary/email-campaign.html">email campaign</a> to your hotel’s opt-in list, make sure to:</p>
<p>* Publish it on <strong>Twitter</strong><br />
* Promote it with <strong>tweets</strong><br />
* Add the full complement of <strong>social sharing icons</strong> (5)<br />
* Promote it on your <strong>website</strong> (this is a must!)<br />
* Promote it on your <strong>blog</strong> – or start one now!<br />
* Make it easy for Fans to <strong>follow</strong> you.<br />
* Include <strong>sign up forms</strong> on your social media pages!</p>
<p>To make each touchpoint truly <strong>multichannel</strong>, include links to all other related channels for easy access and maximum conversions!</p>
<p>2.    <strong>Energize your website</strong> − Most hotel websites still read like online brochures. While our focus is email marketing, everything must be integrated, right? So if this is you, here are some ways to make your site interactive, engaging, and fun to visit and share. Most of all, your website should be Grand Central Station for online bookings and incoming and outgoing hotel news.</p>
<p>Here’s a short list of interactive/social options you can implement quickly and at no added cost. Let’s start with your homepage, as that’s where you’re going to lose most visitors if it’s dull. The rest of your site will go into more detail and depth based on the landing page, so it’s critical to get it right:</p>
<p>* Add <strong>video tours</strong> of your hotel on your homepage.<br />
* Promote specials with video tours, <strong>coupons</strong> and <strong>one-click bookings</strong>.<br />
* Include 1-2 <strong>video testimonials</strong> on homepage, with links to more.<br />
* Start a <strong>blog</strong> and invite everyone to contribute from your homepage.<br />
* Include a graphic promoting a <strong>contest</strong>, sweepstakes, or other time-limited campaign, and don’t forget to show the prize!<br />
* Include an online <strong>gallery of clients</strong>’ favorite vacations pics and clips.<br />
* Add <strong>customer loyalty programs</strong>, with links to gifts and coupons.<br />
* Add <strong>music</strong> and <strong>text-to-speech</strong> options to maximize the experience!</p>
<p>3.    <strong>Grab their attention with video and voice </strong>− You know that the competition for consumer dollars is ferocious this time of year, so your emails need to be more compelling, relevant, and engaging than ever. And the best way to increase engagement is with video! Remember the GetResponse study showing <a href="http://www.getresponse.com/features/promo-video-emails.html">emails with video returned 96% higher CTRs than those without</a>! Why? Two reasons: consumers crave more personal, “face-to-face” communication; and the hotel business is VERY visual, correct? So while your traditional video tours are still important, create some media fun with summer promotional videos that can be enjoyed and shared anywhere. Here’s some ideas to get you started:<br />
* <strong>Clips of events</strong>, parties, BBQs, poolside fun and games.<br />
* Favorite client vacation videos. They can use your webcam and account!<br />
* Give them a <strong>tour of your restaurant cuisine</strong> with close-ups…yummy!<br />
* Let them <strong>explore the locale</strong>, from parks, to lakes and streams, to the best galleries and shopping.<br />
* Does your hotel allow pets? Everyone loves animals, so include some <strong>pet flicks</strong>!</p>
<p>Summer’s also the perfect time to try a brand new multimedia feature from <a href="http://www.getresponse.com/">GetResponse</a>! The kids are out of school, and everyone’s more active, so why not make catching your marketing emails safer and more convenient with the new, industry-first <strong><a href="http://www.getresponse.com/features/email-to-speech.html">Email-to-Speech</a></strong>. With a single click, E2S automatically converts text into a natural-sounding, high-quality human voice, so recipients can listen to emails “hands free”− at the beach or on the road. It’s also great to use with autoresponders – it makes them more personal and friendly. Wow, friendly, automated, messages, what a concept!</p>
<p>We hope we provided some ideas we could call new media “best practices”. But the takeaway is that consumer behaviors are changing and you need to keep up by “showing up” at every customer touchpoint to maximize your bookings. So remember to get “social” this summer! Once they’ve chosen your resort, we know they’ll come back again and again.</p>
<p><strong>And as always don’t forget about:</strong></p>
<p>4.    <strong>Customer Testimonials </strong>−Want to get even more responses from your multimedia messages? Ask happy customers to tell your story, customers that reflect your typical visitors or target audiences. Once you’ve created your testimonial with <a href="http://www.getresponse.com/features/video-emails.html">GetResponse Multimedia Studio</a>, post it on your website, blog, social media pages, and newsletters. And don’t forget to thank your clients with a discount coupon or free dinner. You’ll be surprised how <strong>powerful</strong> testimonials can be − and how much fun for everyone!</p>
<p>5.    <strong>Personalization</strong> – Your industry is quite personal already, if you think about it. Families trust you to make them comfortable, safe, and entertained, while far away from home. So whenever possible, add the “human touch” to your marketing emails. A 2009 <a href="http://blog.getresponse.com/do-personalized-subject-lines-improve-campaign-results-check-out-these-stats-now.html">GetResponse study</a> showed that personalized subject lines averaged 26% higher open rates and 130% higher CTRs than emails without. Most importantly, you’ll get better results if you personalize your message and your offer, based on data collected from surveys and campaigns, which brings us to…</p>
<p>6.    <strong><a href="http://blog.getresponse.com/lets-talk-segmentation.html#more-1456">Segmentation</a> &amp; Targeting </strong>− This is probably one of THE most important engagement practices in your industry. Visitors on vacation want to enjoy themselves; that means spending time on the sports, hobbies, and indoor/outdoor recreational activities they prefer over any others. So the best way to get their attention (and their bookings) is to appeal to those preferences and interests. Use notes from previous stays, email analytics and surveys to capture and organize the data, then use it to target your messages and offers.  Sure, it takes time and effort, but the fact is, you’re not going to attract and retain visitors without it. Plus, they REALLY appreciate it!</p>
<p>7.    <strong>Autoresponders</strong> – Retention AND Repetition is the mantra in a down economy! Stay in constant touch with existing clients through e-newsletters, blog updates, special offers, and personal interest articles. Schedule and send greetings on holidays, birthdays, and anniversaries. <a href="http://blog.getresponse.com/automate-your-email-marketing-and-increase-profits.html">Automate</a> responses to online and phone inquiries, then use a series of <a href="http://www.getresponse.com/glossary/follow-up.html">follow-up</a> messages according to the data collected. Remember, it can take 5-7 contacts to get a new booking, and the competition is fierce, so automate, automate!</p>
<p>* HEBS, Hotelier’s 2010 Top Ten Internet Marketing Resolutions<br />
*    Marketing Sherpa, 2010</p>
<p><a href="http://blog.getresponse.com/3-easy-steps-to-boost-summer-bookings-without-blowing-your-budget.html">3 Easy Steps to Boost Summer Bookings &#8211; Without Blowing Your Budget!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/six-overused-email-marketing-tactics-that-surprisingly-still-work.html" title="Six Overused Email Marketing Tactics That Surprisingly Still Work">Six Overused Email Marketing Tactics That Surprisingly Still Work</a></li><li><a href="http://blog.getresponse.com/content-is-king-in-email-marketing-too.html" title="&#8220;Content is King&#8221; &#8211; in Email Marketing Too">&#8220;Content is King&#8221; &#8211; in Email Marketing Too</a></li><li><a href="http://blog.getresponse.com/non-profit-email-marketing-on-a-mission-and-a-50-lifetime-discount.html" title="Non-profit Email Marketing on a Mission (and a 50% Lifetime Discount)">Non-profit Email Marketing on a Mission (and a 50% Lifetime Discount)</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://blog.getresponse.com/3-easy-steps-to-boost-summer-bookings-without-blowing-your-budget.html/feed</wfw:commentRss>
		<slash:comments>9</slash:comments>
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		<title>How to keep your deliverability &#8211; and spirits &#8211; high!</title>
		<link>http://blog.getresponse.com/how-to-keep-your-deliverability-and-spirits-high.html</link>
		<comments>http://blog.getresponse.com/how-to-keep-your-deliverability-and-spirits-high.html#comments</comments>
		<pubDate>Thu, 20 May 2010 22:11:27 +0000</pubDate>
		<dc:creator>Kate Grochowska</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[deliverability]]></category>
		<category><![CDATA[emailmarketing]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spamasassin]]></category>
		<category><![CDATA[spamlist]]></category>
		<category><![CDATA[spamwords]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=2324</guid>
		<description><![CDATA[Are you confused by some of the spam complaints you’re getting – for NO apparent reason?! Are you doing your best to avoid spam words and following best practices, yet still getting flagged from time to time?  GetResponse is working &#8230; <a href="http://blog.getresponse.com/how-to-keep-your-deliverability-and-spirits-high.html">Read more</a><p><a href="http://blog.getresponse.com/how-to-keep-your-deliverability-and-spirits-high.html">How to keep your deliverability &#8211; and spirits &#8211; high!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/how-to-keep-your-deliverability-and-spirits-high.html"><img class="alignleft size-full wp-image-2325" title="012" src="http://blog.getresponse.com/uploads/2010/05/012.jpg" alt="" width="157" height="150" /></a>Are you confused by some of the spam complaints you’re getting – for NO apparent reason?! Are you doing your best to avoid spam words and following best practices, yet still getting flagged from time to time?  GetResponse is working day and night to make sure your messages go through<span id="more-2324"></span>, but there’s a lot you can do when creating and testing your campaigns to help keep your <a href="http://www.getresponse.com/learning-center/articles/deliverability.html">deliverability</a> – and confidence &#8211; high.</p>
<h3>Ever think maybe it’s NOT YOU!</h3>
<p>Well, it is and it isn’t. Perfectly good marketing terms and mundane field entries are increasingly getting flagged by spam filters. But don’t worry! We know the requirements are evolving at warp speed, but we understand why the ISPs are tracking these metrics, and it’s for the good of all honest email marketers. So we all have to be patient. And check into your favorite <a href="http://blog.deliverability.com">sites focusing on deliverability issues</a> from time to time.</p>
<p>For now, we wanted to discuss some of the new trends and review some oldies but goodies for maintaining high deliverability because, at GetResponse,<strong> we take deliverability VERY seriously.</strong></p>
<h3>SPAM words? Really?</h3>
<p>Our arch enemies, the spammers, have become increasingly adept at hiding text in images, mimicking our best marketing lingo and, in general, ripping off our hard work in order to rip off unsuspecting consumers. At the same time, increasingly sophisticated spam filters are grabbing onto perfectly legit marketing words and phrases used in mass mailings. For example, words like “new”, “on sale”, even “whitepaper” are being flagged simply because they appear in so many emails that the spam filters register them as <a href="http://blog.deliverability.com/2008/06/can-i-get-a-lis.html">spam trends</a>. Go figure…</p>
<h3>So why not just check the spam lists?</h3>
<p>Sure, you should always monitor <a href="http://codex.wordpress.org/Spam_Words">the lists</a> or check <a href="http://spamassassin.apache.org/tests_3_1_x.html">SpamAssasin’s own list</a>. But you’re still going to be surprised at some of the great marketing standards that are getting spam-listed. So, rather than warp your message, dilute your brand, and otherwise distort your “voice”, we recommend that you</p>
<ul>
<li>Split Test your campaigns and newsletters, then substitute the “offending” words with synonyms or phrases, without losing the “soul” of your message.</li>
</ul>
<ul>
<li>Use Spam Assassin’s best-in-class filtering software in the GetResponse Spamscore feature to check for spam issues quickly and accurately, then modify before you send.</li>
</ul>
<h3>Text-to-Image Ratio – is there such a thing?</h3>
<p>This is another area where spammers are trying to do “end runs” around spam filters by using gigantic images and very little text in order to avoid “saying” the wrong thing. They even embed the text inside the images, hoping it get through without further inspection.  So, of course, the spam filters are checking text-to-image ratios more closely.  Unfortunately, opinions on the best text-to-image ratio are all over the board, so we feel comfortable recommending that you<strong> include at least one paragraph of text for every image in your email</strong>. Keep your paragraphs short, and your images relevant, and you should be fine. Finally, <strong>Split Test to see if you’re hitting the right balance. </strong></p>
<h3>Engagement Metrics…huh?</h3>
<p>Yahoo recently hinted that it’s focusing more attention on “engagement metrics,” which sounds scary but basically means it wants to see that customers have opened and clicked on your emails. While it’s not filtering out low performers yet, it could be on the horizon. So make sure you’re following best practices by <strong>sending relevant, targeted messages</strong> to keep your “engagement metrics” up.</p>
<p>Now that we’ve covered some of the trends and issues and possible causes, let’s review some tried and true practices you can use to keep improving your email delivery rates:<br />
<strong></strong></p>
<p><strong>1.    Maintain list hygiene.</strong> GetResponse helps keep your list clean, but you should remove or place subscribers who haven’t opened any emails in a year in a re-engagement campaign.<br />
<strong>2.    Keep bounces low</strong> (below 5 percent) by verifying email addresses before adding them to your contact list. Of course, GetResponse can do this for you, so why not opt for double-opt in?!<br />
<strong>3.    Monitor and test for SPAM words and phrases. </strong>They’re changing all the time &#8211; stay plugged in.<br />
<strong>4.    Maintain balance of text-to-images.</strong> Don’t go overboard with images and media; balance with clear, concise text and your gorgeous campaign will reach its intended audience.<br />
<strong>5.    Split test.</strong> Why not?! It’s the best to identify the offending words, and replace before sending.<br />
<strong>6.    Track abuse complaints</strong> for every mailing and try to keep the complaint rate (CR) below 0.1 percent.  This is easier if you use double-opt in, but a good metric to shoot for nevertheless.<br />
<strong>7.    Monitor frequency preferences.</strong> Be upfront as to what customers can expect from your communications in terms of frequency and content. Survey to find out if changes are needed.<br />
<strong>8.    Keep subscribers engaged.</strong> Hey, we know it’s challenging to engage today’s increasingly mobile, multi-tasking consumers. So if your response rates are slipping, use your email and web analytics tools to help uncover where and why. Survey your subscribers to update content and frequency preferences. Add video or Email-to-Speech to spice up your messages! Experiment!<br />
<strong>9</strong>.    Did you remember to<strong> add an “add to address book”</strong> statement at the top of your messages?</p>
<p>We hope we covered some useful ground on this HUGE topic for you. Remember, when it comes to deliverability, GetResponse is world class, but there’s always things you can do to make it even better.</p>
<p>If you have more tips to share, or would like us to address specific deliverability issues, please let us know. We welcome your feedback!</p>
<p><a href="http://blog.getresponse.com/how-to-keep-your-deliverability-and-spirits-high.html">How to keep your deliverability &#8211; and spirits &#8211; high!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/optimize-your-spam-filter-resistance-quick-guide.html" title="Optimize Your Spam Filter Resistance – Quick Guide">Optimize Your Spam Filter Resistance – Quick Guide</a></li><li><a href="http://blog.getresponse.com/blog-love-getresponse-on-kissmetrics.html" title="Blog Love: GetResponse on KISSmetrics ">Blog Love: GetResponse on KISSmetrics </a></li><li><a href="http://blog.getresponse.com/the-from-field-company-name-or.html" title="The From Field &#8211; Company, Name or&#8230;?">The From Field &#8211; Company, Name or&#8230;?</a></li></ul>]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<title>The From Field &#8211; Company, Name or&#8230;?</title>
		<link>http://blog.getresponse.com/the-from-field-company-name-or.html</link>
		<comments>http://blog.getresponse.com/the-from-field-company-name-or.html#comments</comments>
		<pubDate>Thu, 20 May 2010 09:00:58 +0000</pubDate>
		<dc:creator>Kate Grochowska</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[emailmarketing]]></category>
		<category><![CDATA[fromfield]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=2297</guid>
		<description><![CDATA[From fields?! Really? Sure, we know you use these every day, but we’d like to highlight some areas that may benefit from your attention. For example, did you know? According to a Jupiter Research study, nearly one-third (31%) of email &#8230; <a href="http://blog.getresponse.com/the-from-field-company-name-or.html">Read more</a><p><a href="http://blog.getresponse.com/the-from-field-company-name-or.html">The From Field &#8211; Company, Name or&#8230;?</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://blog.getresponse.com/the-from-field-company-name-or.html"><img class="alignleft size-full wp-image-2298" title="011" src="http://blog.getresponse.com/uploads/2010/05/011.jpg" alt="" width="157" height="150" /></a>From fields?! Really? Sure, we know you use these every day, but we’d like to highlight some areas that may benefit from your attention. For example, did you know? According to a Jupiter Research study, <strong>nearly one-third (31%) of email marketers surveyed said their biggest challenges were blacklists and SPAM filters. </strong><strong><span style="font-weight: normal;">In fact, the problem of </span>legitimate email with “accurate” header information being stuck in filters </strong>(&#8220;false positives&#8221;) is getting worse.</p>
<p style="text-align: left;"><strong><span id="more-2297"></span><br />
</strong></p>
<p style="text-align: left;"><strong>Most people decide if an email is interesting (or junk!) by previewing it &#8211; without opening it.</strong> They decide based on the sender&#8217;s email address and email subject line. (About 69% make the decision to click on the &#8220;report spam&#8221; or &#8220;junk&#8221; button based on the subject line, according to the Email Sender and Provider Coalition.)</p>
<p style="text-align: left;"> </p>
<p style="text-align: left;">So this portion of your email message, called <strong>the header</strong>, has a major impact on your open rates. While we don’t have separate data on the role From fields play, most agree that all the information visible in the header field influences the decision to open, delete, or report as spam. So…a quick review.</p>
<p style="text-align: left;"> </p>
<p style="text-align: left;"> </p>
<h3>Email Headers</h3>
<p style="text-align: left;">The email header is like your business card. When you send an email, your email server enters into conversation with the recipient’s email server. <strong>If the recipient’s server does not like how your header looks, it will not accept your email.</strong></p>
<p style="text-align: left;"><strong><br />
</strong></p>
<p style="text-align: left;">A typical email message consists of two parts: the “header”, which contains all the &#8220;postal&#8221; information, such as the recipient, sender, time and date, and so on; and the &#8220;body&#8221; or actual text of the message. The header and the body of an email message are separated by a <strong>blank line</strong>, which email servers and software interpret as the end of the header information and the beginning of the body.</p>
<p style="text-align: left;"> </p>
<p style="text-align: left;">In many email clients, header information is not even displayed. To see it, you often have to change something in your email settings to show the full headers. In AOL and some other email clients, the name field portion of the email address is not visible and <strong>only the name immediately before the @ symbol is displayed</strong>, so here are some tips to get it through with flying colors!</p>
<p style="text-align: left;"> </p>
<p style="text-align: left;"> </p>
<h3>From Field Tips</h3>
<p style="text-align: left;"> </p>
<ul>
<li>To increase the success rate of your marketing emails, <strong>make sure your sender name is visible, trustworthy and easily recognized</strong>. Avoid using obscure or computer-generated-looking email addresses like 4Z-mailinglist-14-04-10@domain.com, or obviously spammy addresses like GetCashNow@domain.com.</li>
</ul>
<ul>
<li>Likewise, don’t create custom From fields for every message or promotion, thinking you’re making things interesting. We love it when you’re creative, but with From fields, it’s critical to present your brand consistently, especially if you use more than one.</li>
</ul>
<ul>
<li>If you’re a B2C marketer, make sure your brand is front and center on (most, see below) From fields. If B2B, <strong>including a known contact name along with the brand/address</strong> can improve open rates.</li>
</ul>
<ul>
<li>Personalize From fields with a person’s name<strong> if, and only if, that person is well known</strong> and closely associated with the type of message you’re sending. For example, the President of your company, or perhaps a master chef, star athlete, or guru who provides <a href="http://www.getresponse.com/glossary/newsletter.html">newsletter</a> content on a regular basis. <strong>The key is relevance and consistency</strong>, so readers recognize the sender.</li>
</ul>
<ul>
<li>Consider modifying From fields to differentiate the types of email communications your recipients expect from you, e.g. newsletters, blog updates, discount promotions, etc. But be careful to <strong>use a small set of branded From fields</strong> so recipients can easily memorize each type of message you send. This makes it easier for you to manage, filter and track responses as well.</li>
</ul>
<p style="text-align: left;"> </p>
<p style="text-align: left;">Bottom line? Use From fields that you KNOW your recipients will recognize and easily understand. Nothing gimmicky &#8211; communicate simplicity, consistency and value. After all, knowing and trusting the sender is the primary reason for opening an email, right?!</p>
<p style="text-align: left;"> </p>
<p style="text-align: left;">Not positive your audience will remember the brand or name in your From field? It’s really hard to predict – that’s why we encourage you to <strong>Split Test your From fields</strong> and use the one that returns the best results. Why risk losing sales and sign ups?! It only takes a few minutes…</p>
<p style="text-align: left;"> </p>
<p>We hope you found this topic useful.  If you’ve used different From field techniques that got great results, please let our readers know about it! We really appreciate your feedback!</p>
<p><a href="http://blog.getresponse.com/the-from-field-company-name-or.html">The From Field &#8211; Company, Name or&#8230;?</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/why-its-worthwhile-to-use-an-esp-for-your-email-marketing-programs.html" title="Why it&#8217;s worthwhile to use an ESP">Why it&#8217;s worthwhile to use an ESP</a></li><li><a href="http://blog.getresponse.com/email-marketing-performance-by-industry-check-out-this-report.html" title="Email Marketing Performance by Industry &#8211; check out this report ">Email Marketing Performance by Industry &#8211; check out this report </a></li><li><a href="http://blog.getresponse.com/update-from-our-first-getresponse-live-webinar.html" title="Update from our FIRST GetResponse Live Webinar! ">Update from our FIRST GetResponse Live Webinar! </a></li></ul>]]></content:encoded>
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		<slash:comments>11</slash:comments>
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		<title>Email Marketing Performance by Industry &#8211; check out this report</title>
		<link>http://blog.getresponse.com/email-marketing-performance-by-industry-check-out-this-report.html</link>
		<comments>http://blog.getresponse.com/email-marketing-performance-by-industry-check-out-this-report.html#comments</comments>
		<pubDate>Wed, 28 Apr 2010 09:48:38 +0000</pubDate>
		<dc:creator>Piotr Krupa</dc:creator>
				<category><![CDATA[reports]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[emailmarketing]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[report]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=2128</guid>
		<description><![CDATA[Email marketing is growing more popular among businesses of all types and sizes! That’s why we decided to track email marketing performance across 10 industries to discover what kind of results they’re getting from their GetResponse email newsletters and campaigns. We &#8230; <a href="http://blog.getresponse.com/email-marketing-performance-by-industry-check-out-this-report.html">Read more</a><p><a href="http://blog.getresponse.com/email-marketing-performance-by-industry-check-out-this-report.html">Email Marketing Performance by Industry &#8211; check out this report</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/email-marketing-performance-by-industry-check-out-this-report.html"><img class="alignleft size-full wp-image-2266" title="003" src="http://blog.getresponse.com/uploads/2010/04/003.jpg" alt="" width="157" height="150" /></a></p>
<p>Email marketing is growing more popular among businesses of all types and sizes! That’s why we decided to track <a href="http://www.getresponse.com/">email marketing</a> <strong>performance across</strong> <strong>10 industries</strong> to discover what kind of results they’re getting from their GetResponse email newsletters and campaigns. <span id="more-2128"></span>We focused on what we considered to be the <strong>most critical result categories</strong>: Open, Click-through, Unsubscribe, Bounce, and Complaint Rates, then tracked them in more than <strong>160 million GetResponse messages</strong>. Finally, we analyzed and organized all the statistics into one<strong> </strong>report called<strong> <a href="http://www.getresponse.com/documents/core/reports/email_marketing_performance_by_industry.pdf">“Email Marketing Performance by Industry”</a></strong>. So…wondering how your industry did?</p>
<p><br class="spacer_" /></p>
<p>Some of the results may surprise you. For example, you might assume that e-commerce companies should do well in all things Internet, right? Actually, the hands-down winner was Associations which, as you can see below, outperformed everyone!</p>
<p><br class="spacer_" /></p>
<p>Ok, now to the final scores. Each industry was ranked against the others, with 100 points being the highest possible score. How big was the winning spread? <strong>Associations won</strong> with an outstanding 93 points! In second place with 77 points was Travel; and close behind was Art with 72. So, Associations gets an “A” on our study!</p>
<p><br class="spacer_" /></p>
<p>If you’re wondering where your industry landed on the scoreboard, click to<strong> <a href="http://www.getresponse.com/documents/core/reports/email_marketing_performance_by_industry.pdf">download the FREE report</a></strong> and read “Email Marketing Performance by Industry” NOW!</p>
<p><br class="spacer_" /></p>
<p>To download your FREE report <a href="http://www.getresponse.com/documents/core/reports/email_marketing_performance_by_industry.pdf"><strong>click here</strong></a></p>
<p><a href="http://blog.getresponse.com/email-marketing-performance-by-industry-check-out-this-report.html">Email Marketing Performance by Industry &#8211; check out this report</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/the-from-field-company-name-or.html" title="The From Field &#8211; Company, Name or&#8230;?">The From Field &#8211; Company, Name or&#8230;?</a></li><li><a href="http://blog.getresponse.com/update-from-our-first-getresponse-live-webinar.html" title="Update from our FIRST GetResponse Live Webinar! ">Update from our FIRST GetResponse Live Webinar! </a></li><li><a href="http://blog.getresponse.com/why-its-worthwhile-to-use-an-esp-for-your-email-marketing-programs.html" title="Why it&#8217;s worthwhile to use an ESP">Why it&#8217;s worthwhile to use an ESP</a></li></ul>]]></content:encoded>
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		<slash:comments>11</slash:comments>
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		<title>Update from our FIRST GetResponse Live Webinar!</title>
		<link>http://blog.getresponse.com/update-from-our-first-getresponse-live-webinar.html</link>
		<comments>http://blog.getresponse.com/update-from-our-first-getresponse-live-webinar.html#comments</comments>
		<pubDate>Sun, 18 Apr 2010 22:01:26 +0000</pubDate>
		<dc:creator>Piotr Krupa</dc:creator>
				<category><![CDATA[webinar]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[emailmarketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=2071</guid>
		<description><![CDATA[Two weeks ago we had our first GetResponse live webinar! Our presenting team, and the whole GetResponse team, was quite excited and interested to see how it would go. More than 300 people registered for the seminar so we’re off &#8230; <a href="http://blog.getresponse.com/update-from-our-first-getresponse-live-webinar.html">Read more</a><p><a href="http://blog.getresponse.com/update-from-our-first-getresponse-live-webinar.html">Update from our FIRST GetResponse Live Webinar!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/update-from-our-first-getresponse-live-webinar.html"><img class="border alignnone size-full wp-image-2072" title="059" src="http://blog.getresponse.com/uploads/2010/04/0591.jpg" alt="" width="541" height="96" /></a></p>
<p>Two weeks ago we had our<strong> first GetResponse live webinar</strong>! Our presenting team, and the whole GetResponse team, was quite excited and interested to see how it would go. <span id="more-2071"></span></p>
<p>More than <strong>300 people registered</strong> for the seminar so we’re off to a great start! What really excited us was that we achieved measured <strong>72% Average Attentiveness</strong> among attendees! That’s outstanding! So we can be confident that almost every attendee watched our Live Webinar with interest. Thanks for staying engaged!</p>
<p>Going forward, after every webinar we’re sending out emails with a “thank you for attending” and link to a very short survey which will help us make the webinars even more useful for you. As for our first survey results,<strong> 85% of attendees</strong> said<strong> they are very satisfied</strong> with the webinar!</p>
<p>Many of you wanted to know when you can access the webinar recording. It will be available on <a href="http://www.getresponse.com/learning-center/webinars">our webinar web site</a> after the next session on<a href="https://www1.gotomeeting.com/register/963806249"> April 28th at 12 PM EDT</a>.  If you couldn’t attend last time, you’ll have a chance to benefit from the discussion at your convenience!</p>
<p>To subscribe to the next GetResponse FREE live webinar, <strong><a href="https://www1.gotomeeting.com/register/963806249">click here</a>. </strong></p>
<p><a href="http://blog.getresponse.com/update-from-our-first-getresponse-live-webinar.html">Update from our FIRST GetResponse Live Webinar!</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/the-from-field-company-name-or.html" title="The From Field &#8211; Company, Name or&#8230;?">The From Field &#8211; Company, Name or&#8230;?</a></li><li><a href="http://blog.getresponse.com/email-marketing-performance-by-industry-check-out-this-report.html" title="Email Marketing Performance by Industry &#8211; check out this report ">Email Marketing Performance by Industry &#8211; check out this report </a></li><li><a href="http://blog.getresponse.com/why-its-worthwhile-to-use-an-esp-for-your-email-marketing-programs.html" title="Why it&#8217;s worthwhile to use an ESP">Why it&#8217;s worthwhile to use an ESP</a></li></ul>]]></content:encoded>
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		<title>Why it&#8217;s worthwhile to use an ESP</title>
		<link>http://blog.getresponse.com/why-its-worthwhile-to-use-an-esp-for-your-email-marketing-programs.html</link>
		<comments>http://blog.getresponse.com/why-its-worthwhile-to-use-an-esp-for-your-email-marketing-programs.html#comments</comments>
		<pubDate>Fri, 16 Apr 2010 08:49:15 +0000</pubDate>
		<dc:creator>Piotr Krupa</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[emailmarketing]]></category>
		<category><![CDATA[esp]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newsletter]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=2042</guid>
		<description><![CDATA[If some of you are still wondering why you should use a professional email marketing service for your newsletters and campaigns, we have some great reasons for you! We know there are many SMB marketers out there with smaller subscriber &#8230; <a href="http://blog.getresponse.com/why-its-worthwhile-to-use-an-esp-for-your-email-marketing-programs.html">Read more</a><p><a href="http://blog.getresponse.com/why-its-worthwhile-to-use-an-esp-for-your-email-marketing-programs.html">Why it&#8217;s worthwhile to use an ESP</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/why-it%E2%80%99s-worthwhile-to-use-an-esp-for-your-email-marketing-programs.html"><img class="border alignnone size-full wp-image-2043" title="uzyte026" src="http://blog.getresponse.com/uploads/2010/04/uzyte026.jpg" alt="" width="541" height="96" /></a></p>
<p>If some of you are still wondering why you should use a professional <a href="http://www.getresponse.com/">email marketing service</a> for your newsletters and campaigns, we have some great reasons for you!</p>
<p><span id="more-2042"></span>We know there are many SMB marketers out there with smaller subscriber lists – let’s say 500 – who think they don’t need an ESP (Email Service Provider) to send out a plain text <a href="http://www.getresponse.com/glossary/newsletter.html">newsletter</a> every two months, or a product promotion once a month.  Perhaps not, but maybe that’s why they’re still only sending one promo a month to such a small list?! In other words, they’re not doing enough to GROW their business. It’s not their fault…they just don’t know what a great ESP service can do!</p>
<p>We know that most professional ESPs provide features like list management, split testing, surveys, autoresponders, tracking and analytics, (Open rate and CTR) – even Social Media integration. And most leading ESPs compete to ensure the highest possible <a href="http://www.getresponse.com/learning-center/articles/deliverability.html">deliverability</a> ratios. All these services and features should improve the effectiveness of your <a href="http://www.getresponse.com/">email marketing</a>, right? But what if they’re not easy to learn and use? Or what if they don’t work well together? Or…what if you just need help figuring it all out?</p>
<p>So you see, features aren’t the whole story – and here’s a great example. We have some real stats for you from a real company that started using GetResponse just two months ago. We think you’ll find the results very interesting.</p>
<h3>Nozbe Service</h3>
<p><a href="http://nozbe.com/">Nozbe</a> Service is one of the most popular web-based productivity software suites on the market. It helps users manage projects and tasks based on David Allan’s world-famous method, known as GTD – “Getting Things Done”.</p>
<p>The CEO and owner, Michael Sliwinski, used emails to drive his marketing activities from the beginning. He knew it was the fastest and easiest way to communicate with Nozbe users and to reach prospects. But initially he used a simple in-house solution based on the PHPmailer sender mechanism.</p>
<p>Michael’s team created an email marketing plan that included all the basics, from easy account registration to newsletter sign-up forms, to periodic <a href="http://www.getresponse.com/glossary/follow-up.html">follow-up</a> messages to new customers with important information like “how to get started”, etc.</p>
<p>The newsletter went out <strong>once every 2-3 months</strong> with the latest tips about the Nozbe productivity tools and services. Once every 6 months, users received a promotional email with a bonus or discount offer. Nothing too ambitious, but a solid program.</p>
<p>“Email Marketing was extremely important in my early communications with users, especially during beta testing, then getting really critical with the official launch of the Nozbe service”, explained Sliwinski.</p>
<h3>Email marketing results before using GetResponse</h3>
<p>In the beginning, the email marketing program results were quite good. The team was able to target lists ranging from 1,000 to 5,000 contacts, with<strong> 30% open rates</strong> and <strong>10% CTR</strong>. However, Michael Slwiniski soon realized that the main reason for the good results was probably because users were already engaged because most of them were Nozbe beta testers!  How did he find out for sure?</p>
<p>After launching the official version, things started to go downhill. With every newsletter sent, the results got worse. While the contact list was getting bigger, the campaign results were getting smaller! <strong>Open rates</strong> slid to<strong> less than 10% </strong>and the lowest <strong>CTR was</strong> a dismal <strong>1%</strong>. And, after 3 long years, the contact list they had worked so hard to build turned out to be useless.</p>
<p>“We thought we were using quite an advanced system, but after looking at the results, we realized that effective email marketing requires more server infrastructure, deliverability experience, and a lot of other elements. Even the best email message can’t compensate for those missing elements”, Michael Sliwinski explained.</p>
<h3>Email marketing results using GetResponse</h3>
<p>Michael began networking for advice and soon hit pay dirt:  “I opened a GetResponse email marketing account based on the recommendation of several colleagues who said they were very satisfied with the results they achieved.”</p>
<p>Starting with the first GetResponse newsletter, <strong>open rates increased to 50%+</strong> (sometimes 60%), and <strong>CTRs increased to over 10%!</strong> Sliwinski noted that he is constantly working on improving the message content and design, and, now that he has the tools and support of GetResponse, he is sure that CTRs will go even higher.</p>
<p>Michael’s team also started sending newsletters to <a href="http://productivemagazine.com/">ProductiveMagazine.com</a> subscribers (over 10 000 contacts) of his new online publication. In fact, the announcement of the Productive Magazine launch returned an <strong>open rate of 70%+!!</strong></p>
<p>Next in the queue, the team is going to modify their <a href="http://nozbe.com/course">10-step video “Getting Things Done”</a> strategy by employing different autoresponders for paid and free users.</p>
<p>All this success and Michael Sliwinski has only been using GetResponse for two months!  Now he is exploring power features like Social Media integration and Split Tests to maximize his email messages and his online audience.</p>
<p>He also added that he’s decided to change the frequency of his messages. Now that response rates are so much better, he intends to send Nozbe users emails <strong>once or twice each month.</strong> What’s more, he’s going to introduce special productivity e-courses sent to users via email − of course! Check out Video Emails for that Michael!</p>
<p>“I’m totally convinced that email marketing is the best solution for the money, not just for communicating with people, but for marketing to and attracting new customers – it does it all!” concluded CEO Sliwinski.</p>
<p><a href="http://blog.getresponse.com/why-its-worthwhile-to-use-an-esp-for-your-email-marketing-programs.html">Why it&#8217;s worthwhile to use an ESP</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/the-from-field-company-name-or.html" title="The From Field &#8211; Company, Name or&#8230;?">The From Field &#8211; Company, Name or&#8230;?</a></li><li><a href="http://blog.getresponse.com/email-marketing-performance-by-industry-check-out-this-report.html" title="Email Marketing Performance by Industry &#8211; check out this report ">Email Marketing Performance by Industry &#8211; check out this report </a></li><li><a href="http://blog.getresponse.com/update-from-our-first-getresponse-live-webinar.html" title="Update from our FIRST GetResponse Live Webinar! ">Update from our FIRST GetResponse Live Webinar! </a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://blog.getresponse.com/why-its-worthwhile-to-use-an-esp-for-your-email-marketing-programs.html/feed</wfw:commentRss>
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		<title>Webinar &#8211; Getting started with GetResponse</title>
		<link>http://blog.getresponse.com/webinar-getting-started-with-getresponse.html</link>
		<comments>http://blog.getresponse.com/webinar-getting-started-with-getresponse.html#comments</comments>
		<pubDate>Sun, 11 Apr 2010 22:01:23 +0000</pubDate>
		<dc:creator>Piotr Krupa</dc:creator>
				<category><![CDATA[webinar]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[emailmarketing]]></category>

		<guid isPermaLink="false">http://blog.getresponse.com/?p=1979</guid>
		<description><![CDATA[We announced two weeks ago that we are launching FREE Live Video Webinars! So you probably know the second online presentation – Getting started with GetResponse &#8211; will be held April 21st at 12 PM ADT. Did you register yet? &#8230; <a href="http://blog.getresponse.com/webinar-getting-started-with-getresponse.html">Read more</a><p><a href="http://blog.getresponse.com/webinar-getting-started-with-getresponse.html">Webinar &#8211; Getting started with GetResponse</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.getresponse.com/webinar-getting-started-with-getresponse.html"><img class="border alignnone size-full wp-image-1980" title="059" src="http://blog.getresponse.com/uploads/2010/04/059.jpg" alt="" width="541" height="96" /></a></p>
<p>We announced two weeks ago that we are launching FREE Live Video Webinars! So you probably know the second online presentation – <strong>Getting started with GetResponse</strong> &#8211; will be held <strong>April 21st at 12 PM ADT</strong>. Did you register yet? If not, here’s the lowdown.<span id="more-1979"></span></p>
<p>This first webinar will give you the basic knowledge you need to get started with GetResponse – in less than 40-minutes! So you could absorb all this essential information AND a nice cup of tea or coffee at the same time.</p>
<p>The <a href="http://www.getresponse.com/learning-center/webinars"><strong>Getting started with GetResponse Free Webinar</strong></a> will cover the following:<br />
•    A Quick Tour of your GetResponse Account<br />
•    Capturing contacts 24/7 and adding a sign-up form to your web site<br />
•    Creating and sending <a href="http://www.getresponse.com/glossary/email-campaign.html">email campaigns</a>, newsletters and <a href="http://www.getresponse.com/glossary/follow-up.html">follow-up</a> messages<br />
•    Engaging customers with video emails and online surveys</p>
<p><strong>To REGISTER NOW <a href="https://www1.gotomeeting.com/register/967636857">click here!</a></strong></p>
<p>Registration only takes about 2 minutes (we’ve timed it!). All you have to do is click here, fill in a few fields and that’s it. If by some chance you forget about your webinar “date”, we’ll remind you a day and an hour ahead of time, so no worries!</p>
<p>This presentation will be extremely useful, especially for GetResponse newbies, but it can also be helpful to advanced or long-term users who may have forgotten some of the tips, shortcuts, and account features that could improve their efficiency. You’ll never know if you don’t check it out!</p>
<p>And if you can’t make it April 21st, we’ve got you covered! We’re offering multiple sessions so you’ll always have a chance to participate if you<strong> <a href="http://www.getresponse.com/learning-center/webinars">check the schedule</a></strong> and PLAN AHEAD!</p>
<p>See you online!</p>
<p><a href="http://blog.getresponse.com/webinar-getting-started-with-getresponse.html">Webinar &#8211; Getting started with GetResponse</a> is a post from: <a href="http://blog.getresponse.com">Email Marketing Tips - Blog GetResponse</a></p>
<h3  class="related_post_title">Related posts</h3><ul class="related_post"><li><a href="http://blog.getresponse.com/update-from-our-first-getresponse-live-webinar.html" title="Update from our FIRST GetResponse Live Webinar! ">Update from our FIRST GetResponse Live Webinar! </a></li><li><a href="http://blog.getresponse.com/why-its-worthwhile-to-use-an-esp-for-your-email-marketing-programs.html" title="Why it&#8217;s worthwhile to use an ESP">Why it&#8217;s worthwhile to use an ESP</a></li><li><a href="http://blog.getresponse.com/getresponse-launches-free-webinars.html" title="GetResponse launches FREE webinars!">GetResponse launches FREE webinars!</a></li></ul>]]></content:encoded>
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