Ho! Ho! Ho-oh, no! It’s not that time of year again, is it? Well, not quite – but it is already October, and that means that it won’t be long before the C-word will be spilling glitteringly from the lips of every man, woman, child and marketer (for I’m not sure we qualify as being any of the above) from London to Brisbane and back again. Read more
Facebook so completely dwarfs its competition that it’s often hard to show the magnitude of its dominance. Read more
As with so many things in life, social media marketing is all about getting the balance just right. Too much of one thing and not enough of another can leave your campaigns seeming amateurish, annoying, or otherwise just tasteless or plain bad. Read more
Last week Facebook rolled out their latest feature for publishers — Instant Articles. It immediately started a discussion about the future of publishing and social media. Some warn publishers against using them and losing control over their content. Others say this is already happening, so Instant Articles shouldn’t be treated as a threat. I decided to take a look at both sides and see what this is all about. Read more
Are you on Twitter? Are you on Facebook? What about Google+? Instagram? Tumblr? LinkedIn? Pinterest? As a social media marketer you will more than likely be answering yes to all of the above. And that’s not to mention YouTube, Vine, your email campaigns or your blog either. Read more
Facebook is giving YouTube a run for its money. Literally. The biggest social network has been making a lot of changes with videos in the last few months. It seems like a good time to do an update on what’s happened, what might happen, and how to make it all work for you. Read more
Facebook dwarfs all other social media platforms. It’s a social sharing powerhouse. I’m tempted to say “if you can make here, you can make it anywhere.” But Facebook is so huge that if you can make it on Facebook, you won’t need to make it anywhere else. Read more
You will certainly not be alone if you are finding yourself frustrated with your Facebook posts getting buried in news feeds. What’s the point in sharing all of this great content if it’s constantly being usurped by trashy headlines about celebrity love affairs or Kim Kardashian’s bottom?
Last week, Facebook announced a new set of tools and improvements to help publishers better connect with their audience on the social network. The tools have been designed to produce a clearer set of insights and analytics for Page owners and media publishers. Improvements have also been made to Insights, and more communication channels and resources have been made available all round.
So, before we start to chew over the implications of the new resources, let’s first take a closer look at exactly what they are, what they do, and how you can use them.
Facebook recently launched radius-based advertising. Now you can design campaigns that target users within a particular radius surrounding your geographic location. So far, this form of advertising is available only in the USA. But because of its potential, it may soon be widely available.