Facebook Instant Articles: A Content Distribution Revolution?


Last week Facebook rolled out their latest feature for publishers — Instant Articles. It immediately started a discussion about the future of publishing and social media. Some warn publishers against using them and losing control over their content. Others say this is already happening, so Instant Articles shouldn’t be treated as a threat. I decided to take a look at both sides and see what this is all about. Read more

The Top 5 Best Scheduling Tools


Are you on Twitter? Are you on Facebook? What about Google+? Instagram? Tumblr? LinkedIn? Pinterest? As a social media marketer you will more than likely be answering yes to all of the above. And that’s not to mention YouTube, Vine, your email campaigns or your blog either.  Read more

How to Use Facebook’s New Video Features


Facebook is giving YouTube a run for its money. Literally. The biggest social network has been making a lot of changes with videos in the last few months. It seems like a good time to do an update on what’s happened, what might happen, and how to make it all work for you.   Read more

Facebook’s New Organic Post Targeting and Other New Tools


Last week, Facebook announced a new set of tools and improvements to help publishers better connect with their audience on the social network. The tools have been designed to produce a clearer set of insights and analytics for Page owners and media publishers. Improvements have also been made to Insights, and more communication channels and resources have been made available all round.

So, before we start to chew over the implications of the new resources, let’s first take a closer look at exactly what they are, what they do, and how you can use them.

Read more