You will certainly not be alone if you are finding yourself frustrated with your Facebook posts getting buried in news feeds. What’s the point in sharing all of this great content if it’s constantly being usurped by trashy headlines about celebrity love affairs or Kim Kardashian’s bottom?
Last week, Facebook announced a new set of tools and improvements to help publishers better connect with their audience on the social network. The tools have been designed to produce a clearer set of insights and analytics for Page owners and media publishers. Improvements have also been made to Insights, and more communication channels and resources have been made available all round.
So, before we start to chew over the implications of the new resources, let’s first take a closer look at exactly what they are, what they do, and how you can use them.
Facebook recently launched radius-based advertising. Now you can design campaigns that target users within a particular radius surrounding your geographic location. So far, this form of advertising is available only in the USA. But because of its potential, it may soon be widely available.
Given how drastically Facebook reach has declined in the last year, who doesn’t want to regain some of their Facebook investment? Open Graph tags make it easy. You can even get 50-250% more traffic from Facebook! Read more
Not so long ago Facebook introduced updates that significantly changed the way your content was presented to the users, and Twitter is just following the Zuckerberg team’s steps. Prepare yourself for more visuals, completely different layout, and new tweet options that can become an opportunity for your business profile. Intrigued? Read on and find out all you need to know. Read more
Are you a brand that is struggling to find the balance between professional and personal communication on Facebook? Read more
Facebook EdgeRank – the magic power that chooses for you what content appears in your newsfeed. Every now and then, Mr Zuckerberg & Co. like to change this and that in their idea which posts should be displayed and which shouldn’t. What the latest changes mean for your company and social media activity? Here’s our short guide and become master of getting attention on Facebook. Read more
Lead generation does not have to be an on-site only strategy. There are several major networks and platforms that allow you to capture leads and even build your mailing list beyond your own website. In this post, we’re going to look at ways you can implement offsite lead generators for your business. Read more
Just as last year, we’ll be conducting a series of video interviews with speakers at MarketingSherpa Email Summit. And again this year you have the chance to take part in our conversations. Help us ask the right questions – tell us what it is you really want to know about email marketing, or online marketing in general. Not only could you get the answers to the most burning questions, but you could also win a brand new iPad mini just for asking them! Read more