Social media marketing is “supposed” to be the new, alternative and largely free method of marketing your wares and services. It’s certainly popular – from high-street micro-businesses with just the single outlet, to giant global enterprises with huge chains and a dominant bearing on every continent – the business world has understood the need to have a social media presence in order to compete, and, large and small, enterprises have embraced it.
Thanks to a particularly interesting Facebook feature – Custom Audiences – you get to take full control over who sees your promotional campaigns, which you can use e.g. to reactivate your list of inactive clients. How do you do this? It’s easier than you’d think! Read more