Why Your Emails Can Do Better as a Series

Too often, email marketers work with blinders on. They focus on a single email campaign and then move on to the next one. However, it often makes sense to take the “big picture” approach to email marketing. In the end you are just trying to reach you email marketing goals. So it makes good sense to take a good look at your current campaigns and see which you can get more mileage out of. Read more