You know how all us marketing people keep harping on mobile? How we all keep saying “you gotta make your site mobile friendly! Blah blah blah…” Well, that was all crying wolf. It’s always been a good idea to make your site mobile friendly. But compared to what’s happening on April 21st, everything before this was just “shoulds”. Before now you just really should have made your site mobile friendly. Read more
Search engines are pretty sophisticated things these days and can handle quite a lot of technical challenges. In fact, there are some people out there who think that fussing around with your URL structure does nothing to help your SEO. I’d disagree (it’s a Domain Authority ranking factor for goodness sake), and so would a lot of other SEO professionals. Read more
Google+ isn’t Facebook. It isn’t Twitter either. You should not join Google Plus to replace any other social media platform. But if you are not happy with any of the sites you are currently on, or even if you are, you should definitely give Google+ a go. Why? Read more
There was a time when Google was vigorously denying the possibility of so called “negative SEO”. According to the official version, there was no way in which competitors could possibly harm your rankings within Google search results. Things began to change around 2006 when Google updated their official FAQ with a question regarding this issue. Now their stance is less categorical and it stirred up a discussion within the webmasters’ community.
Want to increase traffic to your site by nearly a third – without spending a dime, writing a hundred blog posts, or landing a major media appearance? Sure you do.
Then it’s time to start using rich snippets.
The internet is a crowded place and it can be hard to get your content shared and seen by a large enough audience. Search results are key to your site being accessed, so you want to have content that is easily searchable and readily indexed by Google. However, the tools and strategies that have worked in the past may be exactly that – a thing of the past. Read more
You may have heard that both Google + and Twitter have focused their latest functionality improvements on email addresses and how you can make use of them. Looks like the world of email marketing has yet again come closer to social media. Here’s our take on what’s happening. Read more
Gmail has made an exciting change to how it handles images within emails, and I think you’re going to like this.
From now on, Gmail will never ask your subscribers to give permission to “display images below”. Instead, they will automatically display the images by default. Read more
Meanwhile on Google+? Not anymore! Many of you must have seen jokes about Google Plus relating to its low popularity. Why use G+ if nobody’s there? Let me disabuse you of this mistake. Social-wise marketers have already noticed the potential in Google’s social networks and their powerful broadcasting tools. Read more