50 Google+ Accounts Every Marketer Should Follow


Google+ has a reputation for struggling to keep up with the other major social media platforms. However, at the moment it seems to be firmly holding its place. Social Media Examiner’s just published 2015 Social Media Marketing Industry Report ranks Google+ just ahead of YouTube and Pinterest in terms of adoption. It crushes Instagram, and leaves platforms like SlideShare, Vine, and Snapchat in the dust.  Read more

Is Your Site Mobile Friendly? It Better Be By April 21st


You know how all us marketing people keep harping on mobile? How we all keep saying “you gotta make your site mobile friendly! Blah blah blah…”  Well, that was all crying wolf. It’s always been a good idea to make your site mobile friendly. But compared to what’s happening on April 21st, everything before this was just “shoulds”. Before now you just really should have made your site mobile friendly.  Read more

Structuring URLs For SEO


Search engines are pretty sophisticated things these days and can handle quite a lot of technical challenges. In fact, there are some people out there who think that fussing around with your URL structure does nothing to help your SEO. I’d disagree (it’s a Domain Authority ranking factor for goodness sake), and so would a lot of other SEO professionals.  Read more

Negative SEO, And What You Can Do About It

There was a time when Google was vigorously denying the possibility of so called “negative SEO”. According to the official version, there was no way in which competitors could possibly harm your rankings within Google search results. Things began to change around 2006 when Google updated their official FAQ with a question regarding this issue. Now their stance is less categorical and it stirred up a discussion within the webmasters’ community.
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How Panda 4.0 Might Affect Your Content

The internet is a crowded place and it can be hard to get your content shared and seen by a large enough audience. Search results are key to your site being accessed, so you want to have content that is easily searchable and readily indexed by Google. However, the tools and strategies that have worked in the past may be exactly that – a thing of the past. Read more