Remember last year’s HTML study? GetResponse analyzed over 1.1 billion emails sent from customer accounts between July and December 2009. The results clearly showed that HTML emails averaged 59% higher CTR than plain text messages! Impressed?! Let me show you a few easy and effective ways to engage your subscribers, increase your CTRs, and get better results from your email marketing.
The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics using HTML. On the other hand, plain text emails can be opened in all email boxes and mobile devices. If you’re sending a really important message or financial statement, that’s a big plus! Read more