The web is getting more and more visual all the time. Cisco says video will soon make up most of the traffic on the web. Social posts with images tend to get double the clicks and shares. And infographics are still a great way to build links.
Have you heard of “The Visual Web?” It refers to how the Internet is becoming an increasingly image-based medium, rather than a text-based medium. Aside from selfies, there are plenty of reasons why the web is becoming more and more visual. For starters, our brains are wired to prefer images. We process visual information 60,000 times faster than text. 90% of the information sent to our brains is visual. So it’s no surprise we also tend to share images online far more readily than text. Most of us prefer to look at an infographic rather than to read an article. Read more
Your content marketing strategy may well be already in full swing: you’re producing regular, informative blog posts and sharing them throughout your social networks; your email list has been growing gradually and your monthly newsletter is being generally well distributed and talked about. But is there still something missing? Read more
Gmail has made an exciting change to how it handles images within emails, and I think you’re going to like this.
From now on, Gmail will never ask your subscribers to give permission to “display images below”. Instead, they will automatically display the images by default. Read more
We love improving Email Creator to give you even more creative freedom to design newsletters that are effective and professional-looking. Today’s new improvement lets you drag ‘n’ drop images straight from your desktop into your design, for stunning newsletters in minutes. Read more