Persuasive copy and attention-grabbing pictures aren’t enough anymore. Lately, standard sales pitches and product presentations fall flat. That’s why more and more email marketers are reaching out for non-standard strategies and a broader approach. Of them all, video in email turns out to be exceptionally effective. Today’s infographic presents some ideas on how to do it right. Read more
To most beginning marketers, building a list of engaged contacts might seem like one of the most challenging marketing goals. But it doesn’t have to be a chore, as long as you stick to some simple rules. Today’s infographic will provide you with quick action ideas on where to start. Read more
The ultimate goal of email marketing activities is the same for everybody — to get recipients to react to your newsletters; first – to intrigue them with your subject line, so they open the message; second – to engage them, so they don’t close and delete it the very moment it’s open, rather (at least) scan it and ultimately follow the call to action. How? Our new infographic includes valuable tips. Read more
We’re really glad if you’ve already seen 10 Dos of Mobile Email Marketing – our previous infographic. We’re really glad if you follow all those tips already, but we wanted to make sure you don’t make the 10 most common mistakes in this area. This is why we prepared the second part – 10 Don’ts of Mobile Email Marketing. Read more
When GetResponse published Email Marketing Calendar infographic last year, we were happy to see that you shared it all around the Internet. That’s why we bring the shiny and new version – the 2014 Retail Email Calendar. Enjoy our selection of the most profitable shopping seasons and holidays. Read more
Smartphones are taking over the market and our lives. New online habits have emerged that change how people read their email, search the net and shop, whether online or offline. How to respond to the emerging revolution? The latest GetResponse publication — Responsive Email Design Guide — will answer your questions on how to optimize your newsletters for the mobile era. Read more
Social media keeps evolving dynamically – sometimes it’s hard to keep track of all the changes! The way the email-social relationship develops is equally dynamic. And from what we’re seeing, it’s definitely for the better. We’ve just updated our research from last year that shows even better results of email-social integration. On this occasion, we’ve put together a free special report and an infographic – read on to grab them both. Read more
Email campaign success depends upon subscriber engagement. You can analyze subscriber engagement by answering some simple questions: What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions.
For all those who still haven’t outlined their 2012 marketing strategy, as well as those who from time to time lack inspiration, we have a gift to solve your fears and hesitations and help you set clear dates and objectives for your campaigns throughout the year: The Promo Campaign Planner.