How to Carry Out an A/B Test

A/B testing is a simple enough concept but one that doesn’t quite get the traction that it deserves. Knowledgeable marketers and designers will utilize this practice as it provides valuable insights into visitor behavior and it can lead to an increase in conversion rates. Read more

Persuasion and Psychology in Boosting Conversion

People are smart. People are irrational. People are all kinds of things – and even science hasn’t figured us out yet. What is also important to keep in mind is that while internet and technology have changed at a rapid pace, human brain has been pretty much the same for millions of years. And probably will continue to be. Read more