When it comes to your mailing list, it’s not always just about the numbers. Previously, we covered the top five places to place your opt-in form to build your mailing list. Now, we’re going to look at the top three strategies businesses use to encourage people to sign up for their mailing list and how to make sure those strategies help you build qualified leads that stick around. Read more
We know how important it is for you to accurately measure your list and track your subscribers. Check out our latest addition — Subscription Statistics. It may be just what you’re looking for!
Are you ready to increase your business’s mailing list? If so, you need to place your opt-in forms in the places that will be most noticed by visitors to your website. And you don’t want to place them just anywhere – you want to place them in the spots where visitors will be most likely to want to sign up. The following are five places you can incorporate an opt-in form for your mailing list and the benefits of each. Read more
One of the great things about email is that it is scalable. It takes almost the same time and effort to send an email to 100 as it does to send it to 100 000 interested subscribers. Growing your email list is a surefire way to increase your email marketing results. The bad news is, on average one third of your list will become inactive per year, but luckily your own website is a very powerful environment for gaining new subscribers. Read more
We’re ever so excited to invite you to the first of what we hope will be a long and successful series of email marketing webinars by Jim Ducharme and Mac Ossowski (from now on also known as Jim & Mac ). The first one is called 10 surefire methods to build your email list and will take place this Thursday, 2 February, at 3 pm (EST). Read more
It’s 2012, and despite the 143,000 results from last year in Google search with some variation of the title “email is dead,” it in fact is still going strong. Email marketing isn’t going anywhere anytime soon, and neither are some of these sneaky, deceptive, and sometimes outright evil email marketing tactics.
A guest post by Kristi Hines. Read more