Despite the fact that email remains the most profitable marketing channel, with users spending an average of 7.8 hours a week at their inbox, growing a high-quality email list is ranked as one of the toughest challenges in email marketing. Today’s infographic from GetResponse provides you with a handful of ideas to kick-start your list building using tried-and-true tactics.
So far I have shown you how to build your email list via web forms, social media channels and, other than your own, websites. Today I’ll share another secret with you, which is how to collect new leads in the offline world. Take a look at these 6 bulletproof solutions that will combine your offline and digital marketing efforts into one. Read more
In the last two parts of this series I have shown you how to build your email list with sign-up forms and social media channels such as Facebook, Twitter or Google+. Today I would like to present you with another great method of attracting quality leads. Sit back and relax, as you’re about to learn the 5 secret ways to growing your email list by going beyond your own website. Read more
If you’ve ever tried to sell through newsletters, you’ve probably asked yourself: How can I get new leads? I’ve spent the last couple of years of my professional life helping clients build email lists, using methods that do not require much financial investment and offer good quality data. Today, (and in the next 5 parts of this series) I’ll share my knowledge with you, teaching you the fastest ways to build a responsive subscriber list. Read more
Some organizations spend thousands on trade shows every year. And yet many have a hard time justifying the expense. A trade show can mean more than just good publicity; it can fill your sales pipeline. To capture the potential, you’ll need organizing skills and up-to-date tools. Here’s a rundown. Read more
You obviously need an email signup option on the home page of your website. But if you think that’s enough, you’re wrong. There is a lot more to explore. I have written about increasing sign-ups base and will do it again, because it is such an important part of email marketing. But often companies leave money on the table by not using their sign up potential, so what are some of the biggest sign-up misconceptions? Read more
If you’re not growing your email list as quickly as you would like, then you might want to consider taking the next step and trying some paid advertising. This will help you reach specific target audiences that you would like as subscribers. In this post, we’re going to look at the best advertising options for your email opt-in page. Read more