We’re ever so excited to invite you to the first of what we hope will be a long and successful series of email marketing webinars by Jim Ducharme and Mac Ossowski (from now on also known as Jim & Mac 
). The first one is called 10 surefire methods to build your email list and will take place this Thursday, 2 February, at 3 pm (EST). Read more
It’s 2012, and despite the 143,000 results from last year in Google search with some variation of the title “email is dead,” it in fact is still going strong. Email marketing isn’t going anywhere anytime soon, and neither are some of these sneaky, deceptive, and sometimes outright evil email marketing tactics.
A guest post by Kristi Hines. Read more
We constantly get new tips on how to expand our mailing lists by attracting new subscribers from social media accounts. However, there are two sides to email-to-social-media integration, and you can engage your subscribers in other channels of communication too.
With the launch of our Facebook sign up form app, we’ve given you some technical info on how to embed a form on your fan page. Successful setup is merely the beginning. How to make it work for you? And how to incorporate it in your list building strategy? Here are a few tips. Read more
Everyone’s on the move in the summer – and that means new opportunities for you to add contacts to your email list. It’s a great way for beginning marketers in particular to “get their feet wet” and find out what words or tactics entice people to sign up to their newsletter. Plus it’s FREE! For you “old pros”, we’re happy to gently remind you of a few basics. Read more
If you’ve been longing for an easy way to integrate your GetResponse sign up forms into your Facebook fan page, we’ve just launched an application that will help you get it done in a few easy steps. Now you’ll be able to capture new email addresses and send them straight to your GetResponse campaign. How’s that for social networking! Read more
The basis of any business is its customers. Whether you interact with them in a store, online, or by email, it’s about building trust and relationships with qualified prospects in order to sell your products and services. It’s not phony − it’s “sales”! For email marketers, the likelihood of closing sales depends largely Read more
Email targeting and audience segmentation is becoming mission-critical to winning the “inbox wars”! And consumers are certainly becoming more receptive to personalization and most forms of targeting, thanks in part to the Behavioral Targeting Standards Consortium. But what about YOU?!