Local businesses have so many things to stay on top of that marketing often becomes a second, even third, priority. Marketing activities get pared down to their barest essentials – to only a few tasks per week. Every one of those tasks has to deliver results. Small business owners don’t have time to fuss around with things that don’t work. Fortunately, if you’re reading this blog you’ve already found one of the most effective marketing tools: email marketing.
Need a list-building and traffic generation powerhouse to attract professionals and content marketers? SlideShare could be it. This lesser-known social sharing platform can do far more than just be a showcase for PowerPoints. It’s a free way to grow your list, build your following and get thousands of visitors to your site.
List growth is a primary email marketing goal, it always has a direct impact on your business results. You want to set realistic goals that you can measure, that means that it should be in reach and attainable, seeing the budget and resources available for email marketing. Read more
Webinars. You might love them, or hate them (if you do, this post is obviously not for you). However, you might just be intrigued about the whole idea of doing webinars. You have attended a few so you know that a webinar is so much more than a teleseminar because of the screen presentation options. You can do a personal speaker-style video, you can share your screen and walk your audience through a tutorial, or you can do a power point or keynote presentation. Read more
Building an effective and engaged subscriber list, although crucial to email marketing success, is just one single element of a larger puzzle. Maintaining and managing an existing email list may in fact be just as important, if not more, as attracting new leads and prospects. Let’s take another look at inactive subscribers and follow this step-by-step guide on bringing them back to life, in turn increasing the effectiveness of your marketing campaigns. Read more
To most beginning marketers, building a list of engaged contacts might seem like one of the most challenging marketing goals. But it doesn’t have to be a chore, as long as you stick to some simple rules. Today’s infographic will provide you with quick action ideas on where to start. Read more
Despite the fact that email remains the most profitable marketing channel, with users spending an average of 7.8 hours a week at their inbox, growing a high-quality email list is ranked as one of the toughest challenges in email marketing. Today’s infographic from GetResponse provides you with a handful of ideas to kick-start your list building using tried-and-true tactics.
Today I’ll tell you what really calls your audience for action and will get them to subscribe to your lists in no time. Until now, you will have gained a broad understanding of how to build your email list fast using various sources such as social media channels or discussion boards. Read more
So far I have shown you how to build your email list via web forms, social media channels and, other than your own, websites. Today I’ll share another secret with you, which is how to collect new leads in the offline world. Take a look at these 6 bulletproof solutions that will combine your offline and digital marketing efforts into one. Read more
In the last two parts of this series I have shown you how to build your email list with sign-up forms and social media channels such as Facebook, Twitter or Google+. Today I would like to present you with another great method of attracting quality leads. Sit back and relax, as you’re about to learn the 5 secret ways to growing your email list by going beyond your own website. Read more