Recently, we have covered how to track your mailing list signups using Google Analytics as well as how to grow your B2B list using LinkedIn Ads. Now, let’s look at how any business – B2B or B2C – can use Facebook ads to increase mailing list subscribers. Read more
You obviously need an email signup option on the home page of your website. But if you think that’s enough, you’re wrong. There is a lot more to explore. I have written about increasing sign-ups base and will do it again, because it is such an important part of email marketing. But often companies leave money on the table by not using their sign up potential, so what are some of the biggest sign-up misconceptions? Read more
If you’re not growing your email list as quickly as you would like, then you might want to consider taking the next step and trying some paid advertising. This will help you reach specific target audiences that you would like as subscribers. In this post, we’re going to look at the best advertising options for your email opt-in page. Read more
When it comes to your mailing list, it’s not always just about the numbers. Previously, we covered the top five places to place your opt-in form to build your mailing list. Now, we’re going to look at the top three strategies businesses use to encourage people to sign up for their mailing list and how to make sure those strategies help you build qualified leads that stick around. Read more
We know how important it is for you to accurately measure your list and track your subscribers. Check out our latest addition — Subscription Statistics. It may be just what you’re looking for!
Are you ready to increase your business’s mailing list? If so, you need to place your opt-in forms in the places that will be most noticed by visitors to your website. And you don’t want to place them just anywhere – you want to place them in the spots where visitors will be most likely to want to sign up. The following are five places you can incorporate an opt-in form for your mailing list and the benefits of each. Read more
One of the great things about email is that it is scalable. It takes almost the same time and effort to send an email to 100 as it does to send it to 100 000 interested subscribers. Growing your email list is a surefire way to increase your email marketing results. The bad news is, on average one third of your list will become inactive per year, but luckily your own website is a very powerful environment for gaining new subscribers. Read more
We’re ever so excited to invite you to the first of what we hope will be a long and successful series of email marketing webinars by Jim Ducharme and Mac Ossowski (from now on also known as Jim & Mac ). The first one is called 10 surefire methods to build your email list and will take place this Thursday, 2 February, at 3 pm (EST). Read more