Nothing Lasts Forever (Including Email Permission)


So you think your list is permission-based because all recipients have given their consent to receive mailings from you. Permission has been given. Now you can e-mail them whenever you wish. Is it really as simple as that? Not really. Let’s face the truth, permission should never be taken for granted as the list can go stale faster than you think. Read more

Warning: Email Policy Change at Yahoo! May Affect You

Recently, Yahoo! announced a huge change that may affect how you communicate with your subscribers. All Yahoo! accounts whose holders haven’t logged in for the past 12 months are scheduled to be closed. How will this change impact email marketers? Here are some useful tips on how to continue delivering top notch newsletters without losing out on sales due to this change.

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