Developing content for the Internet is a difficult task and there are a number of things to consider. From search engine optimization to clickable headlines, there’s a lot to keep in mind. Read more
Recently, LinkedIn launched a new interesting feature called LinkedIn Showcase Pages. It’s an interesting new addition that can help you create an entirely new and unique identity for your individual brands or business units, which you can then market to different target audiences. Although this may sound almost perfect, there are some elements you need to evaluate yourself before you jump right into using Showcase Pages. Let’s take a closer look then. Read more
Marketing is all about merging the old ways with the ever changing trends. Whatever strategy you undertake, it is good to know what marketing experts say. If you google “marketing blogs” you will find an overwhelming amount of results, which is why I took it upon myself to sift through the best of the best and create a list of blogs that in my opinion, everyone should have in their RSS feed. Read more
Like it or not, there always comes a time when you need to advertise. Be it by email, newspapers, magazines, online, billboards, whatever channels you think might reach your audience. Then you just buy the media, craft the message and design, and there it is – your ad. What’s worrisome is that ads are usually expensive, but their effectiveness could be improved with some basic planning. So, back to the basics. Read more
I keep hearing about Social Media Marketing. It’s on everyone’s lips, this new industry hype. Heck, when did ole’ good marketing evolve in a manner where it always needs to be “labeled” and categorized? Why even think about treating communication channels as competing platforms rather than as what they actually are – complementary ways to reach your audience? Read more
From fields?! Really? Sure, we know you use these every day, but we’d like to highlight some areas that may benefit from your attention. For example, did you know? According to a Jupiter Research study, nearly one-third (31%) of email marketers surveyed said their biggest challenges were blacklists and SPAM filters. In fact, the problem of legitimate email with “accurate” header information being stuck in filters (“false positives”) is getting worse.
Two weeks ago we had our first GetResponse live webinar! Our presenting team, and the whole GetResponse team, was quite excited and interested to see how it would go. Read more