Do you know why the best academic students take notes during lectures? Research indicates that with more intensive and varied interaction our brain works better. When writing alongside listening and looking at the lecture, it is picked up and remembered more so than when just listening. Now that is interesting. How can a brand apply this principle of intense interaction to their email marketing and increase customer engagement? Read more
We’ve all heard of it, November + Mustache = Movember. We’ve also learned to laugh, appreciate, and take part in the great month of ‘stache cultivating. But as a marketer, have you learned a lesson or two how a simple cause campaign can help your business grow? This cause uses social media and word of mouth in a genius way! That’s why it is important for you to take a moment to focus on why the Movember Campaign is a brilliant example of online marketing. Read more
Graphics Interchange Format (GIF) – the joy of Internet since 1987 has finally worked its way into our Twitter accounts, or has it? In reality what Twitter introduced was mp4’s with embedded HTML5 video tags. Now, most of us don’t really know what that means, but what you need to gather from that info is that these new moving images won’t slow down your feed or take long to load! Read more
The world has become a smaller place, with technology connecting everyone around the world. Businesses are flocking to email marketing as an inexpensive (and highly profitable) way to reach outside their geographical area with product offers. So how can you stand out in the crowd? It’s easier than you think. Social media has become a must-have for email marketers.