Mobile email optimization might seem intimidating, but, as the smartphone market continues to grow, so will the need for emails tailored to mobile screens. Since 2010, the number of smartphone owners using mobile Internet has grown 45%, and it’s showing no signs of stopping now. Read more
We’re all about mobile these days. No wonder given what recent research and forecasts say. On Wednesday, we had the great pleasure of organizing a webinar along with Kath Pay from Plan2Engage on how the mobile trend affects email marketing. Thanks to everyone who attended! If you couldn’t join us or want to watch it again (there’s plenty of useful info and data!), here’s the recording. Read more
A recent Return Path study shows that mobile open rates are rising faster than expected. If the trend continues they will surpass the open rates of webmail and desktop clients this year. In our Wednesday live webinar Kath Pay of Plan to Engage and Jim Ducharme, community manager for GetResponse, will analyze what it means for email marketers and how they can prepare for the upcoming revolution.