Trained as an elite, the Japanese mercenaries and warriors of yesteryear are effective in every situation. Just think about the samurai and ninjas – the figures of mystery and legend. They always hit their target. Every marketer would like his messages to be just as optimized for performance and cool as they were. Let’s see what we can learn from these warriors and their intelligent tactics to make your email the ninja of mobile. Read more
Most entrepreneurs are crazy about mobile marketing. It’s a new area that isn’t yet overcrowded by their competition, so those who move fast can grab the largest share of the pie. But with every new challenge, it’s easy to follow the wrong path and make dumb mistakes. So here’s a short list of what to do and not to do if you want your mobile marketing campaign to succeed.
Today GetResponse is making a huge leap forward in email design. Forget creating separate email versions for desktop and mobile, forget coding or paying extra for mobile versions of your newsletters. From now on, every email you create in GetResponse will look good both on desktop and mobile, and all you have to do is put the pieces together in Email Creator, just as you’ve been doing all along. Here’s how it works: Read more
Before you read this post, think of all the devices you use to view your email. Computer – definitely. Mobile – probably. Tablet – more and more often. You view them on small screens and large, vertical and horizontal, with pictures on and off, in different browsers and email clients. Making every message look perfect on all devices might seem like a job for Superman, but actually it’s not. It’s a job for responsive design. Read more
“Mobile” and “responsive design” are buzz words I’m sure you all know. But there’s a reason for that – more and more people open their emails on smartphones and – even more important – more and more will delete them (even 42%*!) if they don’t display correctly. And yet, true responsive email design hasn’t been offered by any email marketing platform – until now (well, about a week from now). Read more
We’re all about mobile these days. No wonder given what recent research and forecasts say. On Wednesday, we had the great pleasure of organizing a webinar along with Kath Pay from Plan2Engage on how the mobile trend affects email marketing. Thanks to everyone who attended! If you couldn’t join us or want to watch it again (there’s plenty of useful info and data!), here’s the recording. Read more
A recent Return Path study shows that mobile open rates are rising faster than expected. If the trend continues they will surpass the open rates of webmail and desktop clients this year. In our Wednesday live webinar Kath Pay of Plan to Engage and Jim Ducharme, community manager for GetResponse, will analyze what it means for email marketers and how they can prepare for the upcoming revolution.