15 Marketing Lessons to Learn Before 2014 [Year Summary]

This post was supposed to be about how exciting this year has been for GetResponse and the email marketing community. But what goes into a year’s summary? Boring rankings you can find on any website? Updates on best/most popular/worst ideas/people/technologic novelties? An annual summary isn’t just a look back but look to the future. Having celebrated our 15th year in business this year, we came up with 15 lessons to carry into the New Year.

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A Day in the (Mobile) Life of . . .

As emails go mobile, your customers can read them any time and place they wish. This is why you should put desktop thinking aside and follow your customers’ lead by expanding the campaigns with mobile-friendly designs, social networking websites and innovative technologies. Don’t know where to start? The easiest way to reach your customers is to think the way they think and act the way they act.

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Email Marketing Inbox R-E-S-P-E-C-T

Even if a PC is a shared device, it’s not often that you have a whole group of people crowded around it all reading email at one time. After all, PC stands for “Personal Computer” and even in an office environment, most people consider their desktop to be personal space. Try reading over someone’s shoulder sometime if you don’t believe me. Read more