We’re really glad if you’ve already seen 10 Dos of Mobile Email Marketing – our previous infographic. We’re really glad if you follow all those tips already, but we wanted to make sure you don’t make the 10 most common mistakes in this area. This is why we prepared the second part – 10 Don’ts of Mobile Email Marketing. Read more
Going mobile is a must in 2014 – grabbing a share from a growing number of smartphone and tablet users sounds pretty exciting, doesn’t it? Feeling that you may need quick and easy-to-read guidelines, we bring you this latest infographic – 10 Dos of Mobile Email Marketing. Read more
This post was supposed to be about how exciting this year has been for GetResponse and the email marketing community. But what goes into a year’s summary? Boring rankings you can find on any website? Updates on best/most popular/worst ideas/people/technologic novelties? An annual summary isn’t just a look back but look to the future. Having celebrated our 15th year in business this year, we came up with 15 lessons to carry into the New Year.
Trained as an elite, the Japanese mercenaries and warriors of yesteryear are effective in every situation. Just think about the samurai and ninjas – the figures of mystery and legend. They always hit their target. Every marketer would like his messages to be just as optimized for performance and cool as they were. Let’s see what we can learn from these warriors and their intelligent tactics to make your email the ninja of mobile. Read more
People are reading your email on their smartphone and tablet. Like it or not, there is no more hiding from the mobile revolution. Already around 50% of your emails are opened on a mobile device. Time to make a change and adapt your e-mails to fit the screen on the go. But if you are not so html savvy, how can you still look great – and get great results – on mobile?
Most entrepreneurs are crazy about mobile marketing. It’s a new area that isn’t yet overcrowded by their competition, so those who move fast can grab the largest share of the pie. But with every new challenge, it’s easy to follow the wrong path and make dumb mistakes. So here’s a short list of what to do and not to do if you want your mobile marketing campaign to succeed.
The last GetResponse webinar revealed a new approach to email marketing: responsive email design. What exactly is responsive design? Why do Internet-savvy marketers use it and what happens when you don’t? How to create responsive emails? The answers to all these questions – and much more – can be found in our latest webinar recording.
As emails go mobile, your customers can read them any time and place they wish. This is why you should put desktop thinking aside and follow your customers’ lead by expanding the campaigns with mobile-friendly designs, social networking websites and innovative technologies. Don’t know where to start? The easiest way to reach your customers is to think the way they think and act the way they act.
Before you read this post, think of all the devices you use to view your email. Computer – definitely. Mobile – probably. Tablet – more and more often. You view them on small screens and large, vertical and horizontal, with pictures on and off, in different browsers and email clients. Making every message look perfect on all devices might seem like a job for Superman, but actually it’s not. It’s a job for responsive design. Read more
Even if a PC is a shared device, it’s not often that you have a whole group of people crowded around it all reading email at one time. After all, PC stands for “Personal Computer” and even in an office environment, most people consider their desktop to be personal space. Try reading over someone’s shoulder sometime if you don’t believe me. Read more