With over 3.5 billion email accounts in the world and the holidays literally around the corner, the possibilities of email marketing are endless. This is precisely why we have made sure that your landing pages, newsletters, heck, even webforms get a new look! Join us in the holiday spirit by making sure that your email marketing is on point! Read more
As email marketers, we’re always working to stay on peoples’ short list of emails worth opening. The best way to make that list is to create irresistible content, but there is another proven way to get more opens and engagement from the emails you send: Pick the right time to send them. Read more
Remember the last time you had a blockbuster post? A video that got more views that all your others… combined? What if you could do that more often? That’s what you can do when you know how to ask your subscribers what they want. That’s the power of surveys. Here are three different ways to use surveys – even single question “surveys” to do that. Read more
Whether you’re a devoted football fan or just like to watch the commercials, we know you’ve got an interest in email marketing. To celebrate the game and the new Super Bowl-themed email templates we’ve just added, here’s a list of ideas for how to incorporate the big game into your email marketing playbook. Read more
Halloween is just ‘round the corner, so we wanted to show you a few email monsters (ear-splitting scream) that have visited our inboxes. And although Halloween is all in fun, these howling blunders are best avoided altogether – in these cases, it’s always a trick and never a treat. Read more
Don’t you wish you could read minds?
If you could, you’d be able to craft the perfect offer for your customers. Their eyes would light up as soon as they saw it. They would immediately reach for their wallet.
Well, you can read minds . . . sort of. Read more
1 in 6 emails today is opened on a mobile device, with smartphone users spending 40% of their online time checking email. So if you’re still asking yourself whether it’s worth creating a newsletter for mobile devices, you should change the question to “How do I do it?”
After reading Chris Brogan’s post Ah The Copy Paste, it made me think about email marketers, and what are the best ways to be personal when marketing to mass audiences. The faults that Chris pointed out are correct. However, there are many ways to be personal while marketing to the masses.
The design of a captivating newsletter is not easy, and has rules of its own, which I’ve already discussed a while ago here: (header and preheader). Now it’s time to get to the point of each HTML message, e.g. the true email “meat” that includes: the main call-to-action (CTA), and the cornerstone content that generates high conversion. Read more