The From Field – Company, Name or…?

From fields?! Really? Sure, we know you use these every day, but we’d like to highlight some areas that may benefit from your attention. For example, did you know? According to a Jupiter Research study, nearly one-third (31%) of email marketers surveyed said their biggest challenges were blacklists and SPAM filters. In fact, the problem of legitimate email with “accurate” header information being stuck in filters (“false positives”) is getting worse.

Read more