Halloween is just ‘round the corner, so we wanted to show you a few email monsters (ear-splitting scream) that have visited our inboxes. And although Halloween is all in fun, these howling blunders are best avoided altogether – in these cases, it’s always a trick and never a treat. Read more
Don’t you wish you could read minds?
If you could, you’d be able to craft the perfect offer for your customers. Their eyes would light up as soon as they saw it. They would immediately reach for their wallet.
Well, you can read minds . . . sort of. Read more
1 in 6 emails today is opened on a mobile device, with smartphone users spending 40% of their online time checking email. So if you’re still asking yourself whether it’s worth creating a newsletter for mobile devices, you should change the question to “How do I do it?”
After reading Chris Brogan’s post Ah The Copy Paste, it made me think about email marketers, and what are the best ways to be personal when marketing to mass audiences. The faults that Chris pointed out are correct. However, there are many ways to be personal while marketing to the masses.
The design of a captivating newsletter is not easy, and has rules of its own, which I’ve already discussed a while ago here: (header and preheader). Now it’s time to get to the point of each HTML message, e.g. the true email “meat” that includes: the main call-to-action (CTA), and the cornerstone content that generates high conversion. Read more
While the witch’s brew is boiling, the GetResponse team has been busy preparing a real treat for you. Wicked new newsletter and web form templates are waiting to help you with your Halloween specials. And no tricks attached!
Following the success of our first Live Webinar
, “Getting started with GetResponse”, we were in a BIG hurry to create a webinar that would let you try out your skills and knowledge on one of the most powerful engagement techniques in email marketing! Introducing our newest Read more
From fields?! Really? Sure, we know you use these every day, but we’d like to highlight some areas that may benefit from your attention. For example, did you know? According to a Jupiter Research study, nearly one-third (31%) of email marketers surveyed said their biggest challenges were blacklists and SPAM filters. In fact, the problem of legitimate email with “accurate” header information being stuck in filters (“false positives”) is getting worse.
If some of you are still wondering why you should use a professional email marketing service for your newsletters and campaigns, we have some great reasons for you!
We are very pleased to introduce a brand new feature to help you expand your audience and extend the marketing value of your emails. With the new GetResponse Email Campaign Archive, you can create a fully branded web site offering one-click access to your email promotions, articles and newsletters! Read more