Don’t you wish you could read minds?
If you could, you’d be able to craft the perfect offer for your customers. Their eyes would light up as soon as they saw it. They would immediately reach for their wallet.
Well, you can read minds . . . sort of. Read more
Your footer. It’s easily the most neglected portion of your message. It is usually just where all the “boring” parts of your message go - the legal jargon, your contact info, and so on. But if your reader gets down that far, it means that they’ve read your entire message. So, congratulations. Though it might seem unlikely, your email footer can easily be ruined (just like the title, header, and any other section of an email).
If you regularly skim through your junk folder, you must have noticed some patterns when it comes to the structure of emails that land there. Let’s face it – there’s a horde of marketers that decide to take the risky route and, instead of writing well-formatted HTML messages, they simply insert a one gigantic image and link it to their landing page. This not only runs counter to HTML and email design best practices, but it also guarantees a junk folder “final stop” in most cases.
Yes, marketers, even a great domain reputation and a top-notch team optimizing deliverability “round the clock will NOT help you if your HTML template violates spam rules.
That’s why we’ve decided to draw up a 4-part series of posts that will shed some more light on effective planning of your email message sections, in accordance with industry’s best practices.
Let’s get right to the “meat” of this topic and that’s ideas for newsletter content. We know you’re probably using surveys, web forms, contests and analytics to gather valuable information, so you already have topics and categories of interest to your audiences. Excellent! But how do you present it in ways that will keep them opening, reading and acting on your email messages? Variety is key!
We’re going to focus on content for a post or 2, as many of you have been sharing your frustration with that torture rack we call the “e-newsletter”. Not because it’s difficult to do with GetResponse, but because you’re running out of fresh ideas. Or maybe you’re sending them out too often?